The report titled “Saudi
Arabia Baby Food Market Outlook to
2023 – By Food Category (Infant Milk Formula, Dried Baby Food, Prepared Baby
Food and Other Baby Food), By Distribution (Supermarkets and Hypermarkets,
Health and Wellness Stores, Small Grocery Stores, E-commerce and Convenience
Stores), By Inorganic and Organic and By Region” provides information on KSA baby
food market overview and
genesis, market segmentation by food category (milk formula, dried baby
food, prepared baby food and other baby food) and its sub types; outlet type,
by food type (inorganic and organic) and by region (West, Center, North, South
and East). The report also
covers ecosystem, value chain analysis, comparative landscape, trends and developments,
issues and challenges, decision making criteria for customers while purchasing a baby food product, regulatory framework and
SWOT analysis pertaining to the baby food market in Saudi Arabia. The report
concludes with future outlook of the baby food market in the countrys and
certain recommendations highlighting the success factors for entering and
expanding in the market.
Saudi Arabia Baby Food Market Overview
and Size
The Saudi Arabia baby food market was
observed in a growing stage wherein the market experienced a volatile growth pattern
during the review period 2013-2018. During 2016-2017, the market experienced
least growth in terms of revenue majorly due to poor economic conditions i.e.
unstable oil prices in international market and policies implemented by the
government to promote breast feeding, in the respective years which created a
negative impact on the market. Despite the decline, the baby food market recovered
in 2018. Major growth drivers include rising food/household expenditure,
increasing awareness among the parents to provide their babies with healthier
food options, rise in the internet retailing and other factors. Combining all
the above mentioned factors, the KSA baby food market grew at a positive five
year CAGR during 2013-2018
Saudi Arabia Baby Food Market Segmentation
By
Food Category (Milk Formula, Dried Baby Food, Prepared Baby Food, and Other
Baby Food): Milk formula captured the majority of the market share in Saudi
Arabia in 2018 owing to its substitution for breastfeeding, and low breast
feeding ratio in the country. Among milk formula type, growing-up milk formula
dominated the KSA baby food market followed by follow-on milk powdered formula,
standard milk powdered formula and special milk formula. The remaining market
share was captured by the dried baby food, prepared baby food and other baby
food products during 2018. Among dried baby food products, cereal based dried
baby food has a maximum share in the market whereas other foods such as nuts,
fruits as well as vegetables had limited sales. Other baby food segment
includes biscuits, rusks, and snacks.
By
Distribution Channel (Supermarkets, Health and Beauty Specialist Retailers,
Independent Small Grocers, Hypermarkets, Internet Retailing and Convenience
Stores): Majority of the baby food sales are made through supermarkets and
health and beauty specialist retailers due to the high awareness about modern
stores and supermarkets in the KSA. The remaining distribution channels include
independent small grocers, hypermarkets, internet retailing and convenience
stores.
By
Food Type (Inorganic and Organic)
The Saudi Arabia baby food market during
the year 2018 was majorly dominated by the inorganic baby food segment as it is
widely available at a low cost. However, the growing awareness among the
parents to provide healthy food to their babies has given a boost to organic
baby food sales in the country.
By
Region (West, Centre, North, South and East)
As compared to the central region of
Saudi Arabia, the Western region was observed owing to higher disposable income
and being a major Islamic religious place in Madinah and Makkah with high
awareness and demand for baby food. On the other hand, Northern and Southern
regions of the KSA are the upcoming markets for baby food in country.
Comparative Landscape in Saudi Arabia Baby Food Market
The baby food market displayed a strong
competitive scenario where international players such as Nestlé SA, RONESCA,
Abbott Laboratories and others hold the majority of the stake and is constantly
trying to increase their existing market share by establishing partnerships
along with emerging domestic players. Some of the major parameters on the basis
of which companies compete include product variants, distribution channel and
price.
Saudi
Arabia Baby Food Market Future Outlook and Projections
Over the forecast period 2019-2023, the
Saudi Arabia baby food market is predicted to grow in terms of revenue owing to
rising awareness for nutritional management among parents and growth in total number
of working women which will increase the sales of baby food in future. In
addition, the market share of internet retail outlet is expected to rise in the near future as Saudi Arabia people will start preferring non-traditional channels of retailing in order to save time and money. The demand for the prepared baby food and other baby food are going
to rise in the coming future owing to government’s policies to focus more on
reducing malnutrition in the country.
`
Key
Segments Covered:
By Food
Category:
Infant Milk Formula
Growing-Up Milk Formula (Above 12 Months)
Follow on Milk Powdered Formula (6-12 Months)
Standard Milk Powdered Formula (0-6 Months)
Special Milk Formula
Dried Baby Food
Cereal Based
Others (Nuts, Fruits and Vegetables)
Prepared Baby Food
Other Baby Food
By
Distribution Channel:
Supermarkets
Health and Wellness Retailers
Independent Small Grocers
Hypermarkets
Online Sales
Convenience Stores
By Food
Type:
Inorganic Baby Food
Organic Baby Food
By Regions:
West
Centre
North
South
East
Time Period
Captured in the Report:
Historical
Period – 2013-2018
Forecast
Period – 2019-2023
Companies
Covered:
Nestle
Ronesca
Abbott
Laboratories Ordesa
Almaria Co ltd
Danone
Hero Group
Hipp
Untied Pharmaceutical
Key Topics Covered in the
Report
Executive
Summary
Research
Methodology
Stakeholders
in Saudi Arabia Baby Food Market
Saudi
Arabia Baby Food Market Overview
Value
Chain Analysis in Saudi Arabia Baby Food Market
Saudi
Arabia Baby Food Market Size, 2013-2018
Saudi
Arabia Baby Food Market Segmentation, 2013-2018
Trade
Scenario for the Saudi Arabia Baby Food Market
Trends
and Developments in Saudi Arabia Baby Food Market
Issues
and Challenges in Saudi Arabia Baby Food Market
Decision
Making Criteria for Customers While Purchasing a Baby Food Product
Regulatory
Framework in Saudi Arabia Baby Food Market
SWOT
Analysis of Saudi Arabia Baby Food Market
Comparative
Landscape in Saudi Arabia Baby Food Market
Saudi
Arabia Baby Food Market Future Outlook and Projections, 2019-2023
Analyst Recommendations in Saudi Arabia Baby Food Market
For more information on the research
report, refer to below link:
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