India Beer market segmentation by beer type (Strong, Mild and Craft), by region (North, South, West and East), by Gender (Male and Female) and by distribution (State/Government Corporation, Distributors and Retailers); Company Profile of Major Players (United Breweries Ltd., Anheuser-Busch InBev, Carlsberg India Pvt. Ltd, Mohan Meakin Limited, B9 Beverages Pvt. and Prominent Craft Beer Manufacturers in India and others)
Beer Drinkers in India are seeking quality over quantity and it is evident it will fuel the growth of premium, super premium and craft categories in the market.
Increasing number of health-conscious consumers are turning to low alcohol varieties and are opting for flavor based beer for consumption.
Expansion to new markets (domestic and international) by craft beer manufacturers may become the emerging trend in the market in the coming years.
Microbreweries: The concept of microbreweries is growing rapidly in the country. Right now, only a few states have issued licenses for microbreweries. However, with growing consumer demand for craft-beer, other states might also decide to allow microbreweries to establish in their regions which will give a big boost to beer consumption in India.
Canned beer, draught beer and craft beer gaining attention: Canned beer is gaining momentum as it is easier to handle and can be easily transported from one place to another. Moreover, freshly brewed, on-tap beer is demonstrating healthy growth. In future, due to higher consumption of beer in pubs/bars, the demand for freshly brewed beer is likely to increase.
Regulation: One of the biggest challenges in India is of legislation and taxation, and that can sometimes cause a hindrance. Liquor ban in Bihar can be regarded as an example of an obstacle for continuous development of the beer market in India. However, it is expected that most of the state governments will start to delink beer taxation from IMFL soon on the basis of alcohol content paving the way for rational growth in the market.
Analysts at Ken Research in their latest publication “India Beer Market Outlook to 2023 - By Beer Type (Strong, Mild and Craft Beer), By Region (North, South, West and East), By Gender (Male and Female) and By Distribution (State/Government Corporations, Distributors and Retailers)” believe that with a relatively younger population and rising income levels, India observed an increase in acceptance of beer as a lifestyle product. Growth in the sector has also been fuelled by the increasing social acceptability of mild alcohol consumption among youth in the country. The market is expected to register positive CAGR of ~6% in terms of revenue during the forecasted period FY’2018-FY’2023E.
Key Segments Covered:
By Beer Type:
Strong Beer
Mild Beer
Craft Beer
By Region (Demand):
North
South
West
East
By Gender (Consumer Profile):
Male
Female
By Distribution Channel:
State/Government Corporation
Distributors
Retailers
Key Target Audience:
Beer Manufacturing Companies
Spirit Manufacturing Companies
Industry Associations
Government and Regulatory Authority
Investors and VC’s
Time Period Captured in the Report:
Historical Period – FY’2013-FY’2018
Forecast Period – FY’2018-FY2023E
(FY refers to fiscal year ending 31st March of every year; E refers to Estimated Numbers)
Companies Covered:
United Breweries Ltd.
Anheuser-Busch InBev
Carlsberg India Pvt. Ltd
Mohan Meakin Limited
B9 Beverages Pvt. Ltd
Other Prominent Craft Beer Manufacturers in India
Key Topics Covered in the Report
Executive Summary
Research Methodology
India Beer Market Overview and Genesis
India Beer Market Size, FY’2013-FY’2018
India Beer Market Segmentation, FY’2018
Snapshot on Craft Beer Market in India
Trends and Developments in India Beer Market
Issues and Challenges in India Beer Market
Competitive Landscape in India Beer Market
Company Profiles of Major Players in India Beer Market
India Beer Market Future Outlook and Projections, FY’2018-FY’2023E
Analyst Recommendation in India Beer Market
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Ankur Gupta, Head Marketing & Communications
+91-9015378249
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