India Beer Market Demand is expected to reach around 3.1 Billion liters by 2023E by Growing at a CAGR of 6% for next 5 Years: Ken Research

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India Beer market segmentation by beer type (Strong, Mild and Craft), by region (North, South, West and East), by Gender (Male and Female) and by distribution (State/Government Corporation, Distributors and Retailers); Company Profile of Major Players (United Breweries Ltd., Anheuser-Busch InBev, Carlsberg India Pvt. Ltd, Mohan Meakin Limited, B9 Beverages Pvt. and Prominent Craft Beer Manufacturers in India and others)

Beer Drinkers in India are seeking quality over quantity and it is evident it will fuel the growth of premium, super premium and craft categories in the market.

Increasing number of health-conscious consumers are turning to low alcohol varieties and are opting for flavor based beer for consumption.

Expansion to new markets (domestic and international) by craft beer manufacturers may become the emerging trend in the market in the coming years.

Microbreweries: The concept of microbreweries is growing rapidly in the country. Right now, only a few states have issued licenses for microbreweries. However, with growing consumer demand for craft-beer, other states might also decide to allow microbreweries to establish in their regions which will give a big boost to beer consumption in India.

Canned beer, draught beer and craft beer gaining attention: Canned beer is gaining momentum as it is easier to handle and can be easily transported from one place to another. Moreover, freshly brewed, on-tap beer is demonstrating healthy growth. In future, due to higher consumption of beer in pubs/bars, the demand for freshly brewed beer is likely to increase.

Regulation: One of the biggest challenges in India is of legislation and taxation, and that can sometimes cause a hindrance. Liquor ban in Bihar can be regarded as an example of an obstacle for continuous development of the beer market in India. However, it is expected that most of the state governments will start to delink beer taxation from IMFL soon on the basis of alcohol content paving the way for rational growth in the market.

Analysts at Ken Research in their latest publication “India Beer Market Outlook to 2023 - By Beer Type (Strong, Mild and Craft Beer), By Region (North, South, West and East), By Gender (Male and Female) and By Distribution (State/Government Corporations, Distributors and Retailers)” believe that with a relatively younger population and rising income levels, India observed an increase in acceptance of beer as a lifestyle product. Growth in the sector has also been fuelled by the increasing social acceptability of mild alcohol consumption among youth in the country. The market is expected to register positive CAGR of ~6% in terms of revenue during the forecasted period FY’2018-FY’2023E.

Key Segments Covered:

By Beer Type:

Strong Beer

Mild Beer

Craft Beer

By Region (Demand):

North

South

West

East

By Gender (Consumer Profile):

Male

Female

By Distribution Channel:

State/Government Corporation

Distributors

Retailers

Key Target Audience:

Beer Manufacturing Companies

Spirit Manufacturing Companies

Industry Associations

Government and Regulatory Authority

Investors and VC’s

Time Period Captured in the Report:

Historical Period – FY’2013-FY’2018

Forecast Period – FY’2018-FY2023E

(FY refers to fiscal year ending 31st March of every year; E refers to Estimated Numbers)

Companies Covered:

United Breweries Ltd.

Anheuser-Busch InBev

Carlsberg India Pvt. Ltd

Mohan Meakin Limited

B9 Beverages Pvt. Ltd

Other Prominent Craft Beer Manufacturers in India

Key Topics Covered in the Report

Executive Summary

Research Methodology

India Beer Market Overview and Genesis

India Beer Market Size, FY’2013-FY’2018

India Beer Market Segmentation, FY’2018

Snapshot on Craft Beer Market in India

Trends and Developments in India Beer Market

Issues and Challenges in India Beer Market

Competitive Landscape in India Beer Market

Company Profiles of Major Players in India Beer Market

India Beer Market Future Outlook and Projections, FY’2018-FY’2023E

Analyst Recommendation in India Beer Market

To know more, click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/india-beer-market/179512-11.html

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https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/global-australian-craft-beer-market/176990-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/asia-pacific-wine/176858-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/wine-market-trends/176860-11.html

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

Ankur@kenresearch.com

+91-9015378249

India Beer Market, Market Research Report, Industry Research Report, Industry Research Report For India Beer, Beer Industry In India : Ken Research

How beer market is positioned in india?

The beer market in India is at its growth stage with major companies in the market looking for further market expansion with introduction of new products and by strengthening their distribution network. The market has been growing majorly due to increase in number of youth population, higher disposable income, rising preference of consumers for low alcohol beverages and others. Drinking in bars is fast becoming a social phenomenon in cities such as Delhi, Mumbai and Bangalore and with emergence of craft beers, the growth in beer consumption increased rapidly. Besides the rising number of pubs and bars, another factor which increased beer consumption was increase in premium modern trade and on-premise outlets in metropolitan cities which increased the range of product availability and improved the retail environment. Some state governments, for instance Maharashtra, Uttar Pradesh and Kerala, offered separate licenses for beer sale further boosting growth prospects for the industry.

The beer industry has seen various merger and acquisition in India which has concentrated market competition, further and further during the last five years. For instance, acquisitions such as US-based Molson Coors Brewing Company acquiring Mount Shivalik Breweries (Thunderbolt beer manufacturer) in 2015, AB In Bev’s acquisition of SAB Miller in 2016 and so forth.

It is observed that Indian beer market is facing multiple obstacles which have influenced its growth potential, such as licensing restrictions, high taxes and advertising bans and these could be reasons for low beer consumption per capita in the country as compared to other regions in Asia Pacific region.

Over the review period, India beer market observed a healthy growth in consumption volume and grew at a CAGR of ~% between FY’2013-FY’2018.

India Beer Market Segmentation

By Beer Type (Strong, Mild and Craft Beer)

Strong beer was witnessed to dominate India beer market during FY’2018 with a consumption volume share of ~%, thus evaluated at ~ million liters. The manufacturers of strong beer are trying to attract customers who normally drink country liquor and hard spirits. The remaining volume share of ~% was collectively captured by mild beer and craft beer in India beer market during FY’2018 which is slowly gaining traction in the country and looks as quite promising segments.

By Type of Consumer Gender (Male and Female)

Men have a greater share in the consumption pattern across India owing to higher consumption per capita among men compared to women, other reason is, in many regions, men are the only bread winners for their family and with much more financial independence, they have more financial capability to spend on their lifestyle choices as compared to women.

By Regional Sales (North, South, East and West)

The southern and western regions in India were witnessed to dominate the country’s market with a collective volume share of ~% in FY’2018. The remaining ~% of volume share in India beer market was captured by northern and eastern states during FY’2018.

By Type of Distribution Channel (State/Government Corporations, Distributors and Retailers)

Owing to stricter regulations across various states in India, state/government corporations segment dominated with a massive volume share of ~% of the total sales volume of beer in India in FY’2018. It has been witnessed in the market that, L1 distributors would prefer to push the product which would give them better margins over others and therefore influenced consumption of some beer brands in some regions. The remaining ~% volume share in India was grabbed by the distributors and retailers network in FY’2018.

To know more, click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/india-beer-market/179512-11.html

Related Reports :

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https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/global-australian-craft-beer-market/176990-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/asia-pacific-wine/176858-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/wine-market-trends/176860-11.html

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249

India Beer Market Outlook to 2023 : Ken Research

The report titled “India Beer Market Outlook to 2023 - By Type (Strong, Mild and Craft Beer), By Region (North, South, West and East), By Gender (Male and Female) and By Distribution (State/Government Corporations, Distributors and Retailers)” provides information on overview of the beer market in India, India beer market size by revenue and by sales volume, India beer market segmentation by Beer Type (Strong, Mild and Craft Beer), By Region (North, South, West and East), By Gender (Male and Female) and By Distribution Channel (State/Government Corporations, Distributors and Retailers). The report also covers competition landscape, trends and developments, issues and challenges, end user analysis and government regulations pertaining to beer market in India. The report concludes with future outlook of beer market in India and certain recommendations highlighting the success factors for entering and expanding in the market. This report will particularly help the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in upcoming years. The report is useful for beer manufacturing companies, beer industry associations, government and regulatory authority and investors and VC’s.

India Beer Market Size and Overview

The beer market in India is currently in its growth stage. The market evolved from manufacturing usual beer products such as strong- lager beers to flavored beers owing to adoption of trends and technologies from markets such as America and Europe. Today, there is presence of more than 140 beer brands in Indian beer market, which could address the palate of each customer segment. The per capita beer consumption in India is still very low compared to other countries in Asia Pacific region and therefore the market could witness huge growth in the coming years owing to factors such as shift from hard liquor to beer consumption by consumers in India, increase in disposable income, change in societal perspective and others.

Market Segmentation

By Beer Type (Strong, Mild and Craft Beer)

Strong beer market was witnessed to dominate India beer market during FY’2018. It is estimated that lager beer (with alcohol content more than 5%) is generally preferred the most in the market followed by Wheat beer, Stout & Porters, Ale, Sahiti and others. The remaining market was collectively captured by mild and craft beer they seemed to have high growth potential in the market with first time alcohol drinkers preferring to consume mild beer or craft beer to get the acquired taste of beer for frequent consumption.

By Gender (Male and Female)

It was observed in India beer market in FY’2018, that men have a greater share in the consumption pattern across India owing to higher consumption per capita among men compared to women, other reason is, in many regions, men are the only bread winners for their family and with much more financial independence, they have more financial capability to spend on their lifestyle choices as compared to women.

By Type of Distribution Channel (State/Government Corporations, Distributors and Retailers)

The distribution of beer in India is still controlled by state/government corporations owing to stricter regulations across various states in India so to have better control over prices, consumption and excise duty. It was also observed in the market that emergence of modern retail outlets and hypermarkets across various metropolitan areas has increased the convenience of beer consumers who would like to purchase beer for their personal consumption

By Regional Sales (North, South, East and West)

The Southern and western regions in India were witnessed to dominate the country’s beer market in FY’2018 in terms of sales volume. One of the main reasons for their dominance was that, majority of the states in these regions do not have winter season and has either humid or summer season prevailing for most of the months in an year, which acts as another factor for increased beer consumption in these states.. On the other hand, north and east side states grabbed the remaining market during FY’2018.

Competitive Landscape in India Beer Market

Competition stage in the country’s beer segment was witnessed to be concentrated major 3 players in terms of sales volume in FY’2018.  Companies compete on the basis of product variants product quality and distribution network, brand value and promotion strategies. Some of the major players operating within this segment include UB Group, Carlsberg and Anheuser-Busch InBev and other players include Molson Coors, Mohan Meakin, White Rhino, B9 Beverages Pvt Ltd, Arbor Brewing Company India, Gateway Brewing Company and others. Pricing, brand value as well as marketing strategies adopted by a particular company are considered as of high importance in order to reach a wider target audience in the country.

India Beer Market Future Outlook and Projections

Over the forecasted period, India beer market will witness various acquisitions, entry of new players and brands, and tie-ups which will drive this market further towards growth. It is expected that the demand for premium beer will rise in the future with an increase in personal disposable income and higher living standards. It is also expected that most of the state governments will start to delink beer taxation from IMFL soon on the basis of alcohol content paving the way for rational growth in the market. Both in terms of revenues and sales volume, the market is expected to attain high growth over the forecast period over the forecast period FY’2018-FY’2023E.

Key Segments Covered:

By Beer Type:

·         Strong Beer

·         Mild Beer

·         Craft Beer

By Region (Demand):

·         North

·         South

·         West

·         East

By Gender (Consumer Profile):

·         Male

·         Female

By Distribution Channel:

·         State/Government Corporation

·         Distributors

·         Retailers

Key Target Audience:

·         Beer Manufacturing Companies

·         Spirit Manufacturing Companies

·         Industry Associations

·         Government and Regulatory Authority

·         Investors and VC’s

Time Period Captured in the Report:

·         Historical Period – FY’2013-FY’2018

·         Forecast Period – FY’2018-FY2023E

(FY refers to fiscal year ending 31^st March of every year; E refers to Estimated Numbers)

Companies Covered:

·         United Breweries Ltd.

·         Anheuser-Busch InBev

·         Carlsberg India Pvt. Ltd

·         Mohan Meakin Limited

·         B9 Beverages Pvt. Ltd

·         Other Prominent Craft Beer Manufacturers in India

Key Topics Covered in the Report

·         Executive Summary

·         Research Methodology

·         India Beer Market Overview and Genesis

·         India Beer Market Size, FY’2013-FY’2018

·         India Beer Market Segmentation, FY’2018

·         Snapshot on Craft Beer Market in India

·         Trends and Developments in India Beer Market

·         Issues and Challenges in India Beer Market

·         Competitive Landscape in India Beer Market

·         Company Profiles of Major Players in India Beer Market

·         India Beer Market Future Outlook and Projections, FY’2018-FY’2023E

·         Analyst Recommendation in India Beer Market

To know more, click on the link below:

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/india-beer-market/179512-11.html

Related Reports :

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/latin-america-consumable/176624-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/global-australian-craft-beer-market/176990-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/asia-pacific-wine/176858-11.html

https://www.kenresearch.com/food-beverage-and-tobacco/alcoholic-beverages/wine-market-trends/176860-11.html

Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249