- More than 70% of the agricultural machinery sales were contributed by Agriculture Tractor in 2019.
- Agriculture share in GDP declined from 11.3% in 2013 to 8.9% in 2015 which further declined to 8.1% in 2018 due to which there has been slow down in the purchase of agricultural machinery in Thailand.
Increasing Government Support: Formation of a new government offered a positive outlook towards efficient policy-making for Thailand, such as the agricultural zoning program and the agricultural ‘large lands’ extension program and the rice-pledging scheme. The Rice Pledging Scheme saw a robust increase in farm income, productivity, and rice output due to the increase in demand for agriculture machinery during the period 2013-2014.
Rising demand for Second Hand Market: Second-hand market for Agricultural machinery in Thailand has been gaining momentum over the years due to the reluctance of farmers to invest in new machinery. This reluctance stems from low commodity prices and increasing machinery prices, which has been the trend for the past few years. With the political instability and land reforms creeping in the country, Thailand's second-hand agricultural machinery market is likely to see an upward trend since the farmers would not be willing to employ expensive machinery owing to their insecurity.
Surge in Harvested Area for Cassava: The harvested area for Cassava in Thailand is projected to increase from 1,385.1 thousand hectares in 2013 to 1,395.7 thousand hectares by 2019. The major reason for the increase in harvested area is because cassava has the ability to grow in dry weather conditions and has a short harvest period.
Innovative strategies offered by Service Providers: Major players such as Siam Kubota, Yanmar, John Deere, and Kaset Phattana focuses on television advertising as well as widespread customer education programs to attract customers. In addition to this, companies advertise their products by organizing events or by creating big posters and publishing promotional offers on them to gain traction from the customer in Thailand.
According to the report by Ken Research titled “Thailand Agricultural Machinery Market Outlook -to 2025 – Agriculture Tractor Market (By Type: 2W and 4W Tractors, By Power: 8HP-15HP, 20HP-35HP, 36HP-47HP, 48HP-75HP, 75HP-100HP, 100HP-120HP and Above 120HP), Combine Harvester Market (By Power: 70HP & Below, 75HP-105HP and Above 105HP), By Rice Transplanters (By Rows: 4Row, 6Row, and 8Row), Agriculture Implements Market” Thailand Agricultural Machinery on the basis of Revenue was close to USD 1.7 Billion in 2019. The industry is at the growth stage and the demand will continue to grow owing to a rise in demand for second-hand machinery, increasing government support, and innovative strategies adopted by service providers.
Key Segments Covered: -
By Products
Tractors (2-Wheel and 4-Wheel)
Combine Harvesters
Agriculture Implements
Rice Transplants
By Tractors (Power)
8HP – 15HP
20HP – 35HP
36HP – 47HP
48HP – 75HP
75HP – 100HP
100HP – 120HP
Above120HP
By Combine Harvesters (Power)
By Combine Harvesters (Power)
70HP and Below
75HP – 105HP
Above 105 HP
By Combine Harvesters (Row)
4 Row RT
6 Row RT
8 Row RT
Companies Covered
Siam Kubota
Yanmar S.P.
Talaythong Factory Co., Ltd
John Deere
Iseki
New Holland
TAMCO
Kaset Phattana
Sakpattana
Key Target Audience
Existing Agricultural Machinery Companies
New Market Entrants - Domestic OEMs
New Market Entrants - Foreign OEMs
Agricultural Machinery Financing Companies
Government Bodies
Investors & Venture Capital Firms
Agricultural Machinery Manufacturers
Agricultural Machinery Distributors
Agricultural Machinery Associations
Time Period Captured in the Report: -
Historical Period: 2013 - 2019
Forecast Period: 2020 - 2025
Key Topics Covered in the Report: -
Total Land Under Cultivation and Distribution by Major Crops (Rice, Cassava, Rubber and Sugarcane)
Changing Cropping Pattern in Thailand and Factors Driving Change
Nature of Ownership, Farm Holding Structure and Regulatory Policies Impacting Farm Holding Structure in Thailand
Agricultural Practice in Thailand on the basis of Scale of Mechanization, Extensive and Intensive and Irrigated Land
Government Policy impacting the Agricultural Equipment Market in Thailand on the basis of Import Duty Structure, Subsidies, Taxes Certification and Emission Standards
Thailand Agricultural Machinery Market Size on the Basis of Revenue in USD Million and Sales in Units, 2013-2019
Thailand Agricultural Machinery Market Segmentation by Major Products on the Basis of Revenue in USD Million, 2013 - 2019
Thailand Tractor Market Size on the Basis of Revenue in USD Million and Sales in Units, 2013 - 2019
Thailand Tractor Market Segmentation by Power on the Basis of Sales Volume, 2015 and 2019
Thailand Combine Harvester Market Size on the Basis of Revenue in USD Million and Sales in Units, 2013 - 2019
Thailand Combine Harvester Market Segmentation by Power on the Basis of Sales Volume, 2015 and 2019
Thailand Rice Transplanter Market Size on the basis of Revenue in USD Million, 2013 - 2019
Thailand Rice Transplanter Market Segmentation by power on the Basis of Sales Volume, 2015 and 2019
Thailand Tractor Implements Market Size on the Basis of Revenue in USD Million, 2013 - 2019
Market Share and competitive Landscape of Leading Manufacturers in Thailand Agricultural Equipment Market on the Basis of Sales Volume in Units, 2019
Pricing Analysis of Major Brands
Marketing Strategies of Major Brands
Business Model of Leasing and Hire Purchase
List of Leasing and Hire Purchase Companies
Snapshot on Thailand Agricultural Machinery Second Hand Market
Analyst Recommendations
For More Information on the Research Report, Click on the Link: -
Related Reports by Ken Research: -
Contact Us: -
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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