Lipstick is a beauty or cosmetic
product that contains colorants, waxes, oils, and emollients, which gives colour,
texture, and protection to lips. Many colours & types of lipsticks exist
such has liquid matte lipstick, waxy matte lipstick, lip-gloss, waxy glossy
lipstick, etc. Some lipsticks are lip balms that add hydration. It usually
comes in a tubular container, and different lipsticks have different methods of
application.
According to study, “Lipstick
Market by Product Type (Matte, Glossy, Lip Powder, and Others), Form
(Stick, Liquid, and Palette), and Distribution Channel
(Supermarkets/Hypermarkets, Specialty Stores, and Online Stores): Global
Opportunity Analysis and Industry Forecast, 2019-2026”. Some of the key
companies operating in the global lipstick market are L’Oréal S.A, Revlon Inc.,
Coty, Estee Lauder Companies Inc., Shiseido Company Limited, Christian Dior SE,
Unilever, Inglot Sp. Z. O. O., Guerlain, and Relouis. The players are focusing
on strategic mergers & acquisitions (M&A), product development, and
innovative packaging to enlarge their business.
Based on product type, market is
segmented into shimmer/pearl/frost, matte, glossy, metallic, luminous,
satin/sheer, natural and crème. Matte segment holds major share in market as it
offers a good coverage and provides a smooth glide to the lip. Based on color
type, market is segmented into red, blue, purple, pink, nude, green, silver,
grey, black, violet, maroon, black, orange, yellow, white, multicolor, and
gold. Based on age, market is segmented into under 20, 20-30, 31-50, over 50.
Based on gender, market is segmented into unisex and female. Based on
application, market is segmented into lipstick cream, lipstick pencil, liquid
lipstick, lipstick palette and lipstick tube/stick. In addition, based on
distribution channel cosmetics stores, convenience stores,
supermarkets/hypermarkets departmental stores and online.
Supermarket/hypermarket segment dominates the market due to wide array of
brands available with different price points. Additionally, online distribution
channel market is anticipated to exhibit higher growth rate because of rapid
growth of smartphones and high-speed internet during the forecast period.
The market is driven by increase in
awareness about aesthetic look, followed by rapid urbanization & change in
lifestyle, increase in young population & growth in disposable income and
rise in demand for herbal, natural & organic lipsticks. However, use of
harmful ingredients and Availability of counterfeit products may impact the
market. Moreover, growth in production of organic lipsticks which are
paraben-free & formaldehyde-free is a key opportunity for market.
Based on geography, the
North-American is a leading region in global market owing to rise in demand for
cosmetics and increase in the purchasing power of women in the region. Whereas,
the Asian-Pacific and European regions are expected to exhibit considerable
growth rate due to change in consumer preference for lipsticks overt he
forecast period. In upcoming years, it is estimated that future of the market
will be bright as a result of growth in penetration of global brands and
increase in availability of lipstick as an affordable luxury to female
population during the forecast period. The lipstick market size was valued at
US $8.2 billion in 2018, and is anticipated to reach US $12.5 billion by 2026,
registering a CAGR of 5.5% from 2019-2026.
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