The report titled publication “India Experiential Learning Market Outlook to 2025- Driven by Growing Awareness About Early Childhood Development Backed by Availability of Popular Kids-Friendly Themes” provides a comprehensive analysis of the K8 Activity Kit Subscription Industry and K12 E-Learning Industry in India. The report provides the industry size basis revenue and number of subscribers of the activity kit subscription industry in India, ecosystem analysis, subscriber profile basis various socio-demographic variables, market segmentations, cost-revenue model, organizational structure analysis, marketing strategies, competition benchmarking, porter five force analysis, COVID impact, future projections and expected trends & challenges.
The report also talks about
new trends witnessed in the industry along with new strategies & future way
forward for an K12 E-Learning to move ahead. The report discusses the paid and
unpaid e-learning users profile, funding & M&A activities, detailed
competition analysis in e-learning and concludes with analyst recommendations
providing a go-to-model for the industry.
K8 Activity Kit Subscription Industry
Market Overview
The activity kit industry in
India is at its nascent stage and has penetrated <1% of its target
addressable market. The industry has gained prominence since 2016 with entry of
new players. The subscription price is highly volatile due to presence of
demand seasonality. Over the review period, the activity kit market in India
observed a healthy growth both in terms of revenues as well as number of
subscribers.
By Age Group
Majority of activity kit subscribers are from 6-10 years age group category followed by 4-6 years, 2-4 years, 10-12 years and +12 years. There is a slight shift in focus towards 2-6 years old category after introduction of Intellikit and Xplorbox. The 2-6 years category is a easy audience from business perspective as the themes and boxes are simple for younger kids, there is no demand seasonality and parents prefer activity kits over e-learning to avoid the harmful screen time for young kids.
By
Subscription Type
Majority of subscribers prefer
3 month subscription followed by 6 months, 12 months and others, however
majority of revenue comes from 6 month subscribers due to huge difference in
subscription price. Due to lack of awareness subscribers usually use 3 month
subscription as a trial subscription. Majority of parents subscribing to
activity kits are corporate employees and they prefer 6 months over 12 months
to avoid a massive one time payment.
By Region
Majority of demand comes from
tier 1 cities including Delhi, Bangalore, Mumbai and Chennai followed by tier 2
and tier 3 cities. Social media marketing and B2B partnerships with schools
will help companies to penetrate in different tier 2 and tier 3 cities.
Competition
Scenario
The activity industry faces
highly concentrated competition with top 2 companies accounting for +90% of
market share. There are ~10-15 firms competing on the basis of pricing, product
quality, and brand value, type of activities, geographical presence and R&D
strength.
Future
Strategies-The Way Forward
The industry revenue is
expected to grow with a double digit CAGR in the next 5 years. The industry
will face competition from international players such as Mel Science. Companies
are expected to venture into B2B business which in turn will enable them to
expand their B2C presence. With increasing traction towards interactive
learning, companies can add digital app based engagement in the package.
Company can provide digital games and align the solution to the curriculum.
K12
E-Learning Market In India
Industry
Overview
The K12 E-Learning industry is
as its growth stage in India. The industry revenue is growing with a double
digit CAGR and the industry experienced drastic increase in revenue and number
of paid users during the lockdown in 2020. Increasing internet penetration and
shift in preference from rote learning to experiential learning has been
driving the growth in the industry. During 2020, live classes and new-age skill
development courses such as coding, web development, etc. has gained traction.
New business models such as revenue sharing and commission model has also
emerged recently.
By Grade
Majority of revenue comes from
Grade 9-12 users followed by 6-8 grade, 1-5 grade and pre-primary. Pre-primary
grade has gained traction after introduction of BYJU’s Early Learn app in
collaboration with Disney. The demand from Grade 1-8 grade is expected to grow
at the fastest pace with introduction of state exams for class 3rd, 5th and
8th according to the NEP 2020.
Competition
Scenario
The competition in the
industry is fierce, with companies competing on the basis of technological
stack, teaching methodology, geographical presence, product portfolio, and
price and after sale service. There is increasing market consolidation with
companies with heavy financial backing are taking over other ed-tech companies
providing different type (school curriculum assistance, test-prep, coding,
etc.) of courses. For instance, BYJU’s acquired WhiteHatJr to provide coding coaching
and Aakash acquired Meritnation to expand in school curriculum coaching for
younger age groups.
Future
Strategies-The Way Forward
The E-Learning industry is
expected to take over the unorganized tuition classes industry in India. After
implementation of lockdown in 2020 and introduction of NEP 2020 use of
experiential learning platforms have drastically increased. E-learning players
are expected to take over activity kit providers to provide a one-stop-shop to
its users. Increasing funding by local & international investors will
enable company to implement big marketing campaigns to drive the growth in
number of paid users.
Key Segments
Covered:-
K8 Activity Kit Industry Revenue By Age Group
2-4 years
4-6 years
6-8 years
8-10 years
10-12 years
+12 years
K8 Activity Kit Industry
Revenue By Subscription Type
3 Months
6 Months
12 Months
Others (1
Month, 2 Month & 9 Month)
K8 Activity Kit Industry
Revenue By Regions
Tier 1 Cities
Tier 2 Cities
Tier 3 Cities
K12 E-Learning Industry
Revenue By Grade
UKG and LKG
Grade 1-5
Grade 6-8
Grade 9-12
Key Target Audience:-
E-Learning Companies
Activity Kit Companies
Toy Companies
Schools
Pre-Schools
Government Authority
Time Period Captured in
the Report:-
Historical Period:
FY’2015-FY’2020
Forecast Period:
FY’2020-FY’2025
Companies Mentioned:-
Indian K8 Activity Kit
Subscription Competitive Ecosystem
Flinto (Flintobox
and Flintoclass)
Magic Crate
Xplorabox
Einstein Box
Intellikit
Math Buddy
Indian K12 E-Learning
Competitive Ecosystem
BYJU’s
Meritnation
Cuemath
Toppr
Vedantu
PlanetSpark
CampK12
Key Topics Covered in
the Report:-
Target Addressable Audience, Serviceable
Addressable Market and Share of Market for Experiential Learning
Existing Gaps in Experiential Learning
Industry
Supply Ecosystem
Marketing Strategies, Marketing Expenditure and Customer
Acquisition Cost
Organizational Structure of Activity Kit Company
Cost-Revenue Model and Unit Analysis
Working Model in E-Learning Industry
Revenue Streams in E-Learning Industry
Technological Stack
Impact of COVID
Funding Rounds and M&A Activities
Demand Side Survey Analysis
Impact of NEP 2020
Analyst Recommendation
For More Information on
the research report, refer to below link:-
India
Experiential Learning Market
Related Reports:-
Contact Us:-
Ken ResearchAnkur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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