Doll, toy and game market encompasses various doll, toy and game products. Doll is a toy that looks like a human, or is slang for an appealing & supportive person. Toy is frequently an instrument used in game, which is generally for a child and infant. Additionally, game is a form of competitive activity & game or sport played according to rules.
Referring to study, “Doll,
Toy, and Game Global Market Report 2020-30: Covid 19 Impact and Recovery”.
The key companies operating in the global doll, toy, and game market includes
Nintendo; Mattel; Lego; Hasbro; Nerf among others. Key organizations are
focusing on introducing innovative products in the market to provide to the
interests of the clients. Novel product development is a most favored strategy
in the global doll, toys and games market. Organizations are embarking on
mergers & acquisitions as one of their leading methodologies to accomplish
the consolidation and optimize their offerings. Moreover, these organizations
converge with local players to acquire domination in the local markets.
Based on type, doll, toy, and game market is segmented as electronic toys and non-electronics toys. Based on product type, market is segmented as infant & pre-school toys, games & puzzles, construction toys, video games, dolls & accessories and others. Based on material, market is segmented as wood, plastics, metal and others. In addition, based on distribution channel, market is segmented as departmental stores and online stores.
The doll, toy, and game market is
driven by increase in involvement and growth in concerns of screen time,
followed by rise in popularity of educational & scientific toys, growth in
consumer spending and rise in demand for toys, for instance action figures,
puzzles, sports equipment, plush toys and pre-school products. The sales of
toys & games based on TV shows, cartoon characters, and movies are
increasing, which is further promoting the growth of the market. The market is
also observing exponential growth due to various factors including shift from
physical to digital distribution of software, expansion of mobile & online
gaming. In addition, the factors governing the success of the market include
local leagues and franchising approach, approval of content rights sales,
arrival of new game formats and competition, team success, and impact of
industry convergence involving entertainment, telecom, traditional media, and
sports companies, this in turn surging the market growth. However, regulatory
restrictions to curb video games addiction and growth in privacy concerns may
impact the market. Moreover, increase in use of Near Field Communication (NFCs)
in toys is a key trend for market.
Based on geography, the
Asian-Pacific region holds major share in global doll, toy, and game market
owing to increase in popularity of educational & scientific toys in the
region. The North-American and European regions are anticipated to exhibit
considerable growth rated due to rise in interest in traditional toys over the
forecast period. It is estimated that future of the global doll, toy, and game market
will be optimistic on account of increase in popularity of interactive &
multi-functional toys or games has been observed among children during the
forecast period.
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Global
Doll Toy and Game Market
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
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