Tuesday, March 30, 2021

Online Used Two Wheeler Market In India Future Outlook: Ken Research

 Buy Now

The online used two wheeler market has been emerging with the rise in the popularity of e-commerce platforms in the country. Online platforms such as Flipkart, Amazon, and Snapdeal have enabled Indian users to trust online platforms and make high-value transactions online using their debit/credit cards and net banking. The growth of online advertising, which has fuelled the rise of online classified platforms such as Droom, OLX, Quikr, and others has revolutionized the way in which pre-owned vehicles have been sold in the country. The online used two-wheeler market grew from INR ~ Crores in FY’2018 to INR ~ Crore in FY’2020. With the growth in the number of vehicles sold online, these players not only witnessed a sharp growth in marketplace revenue but also from other sources including advertisements, subscriptions, and other value-added services.

Comparative Landscape In India Used Two Wheeler Market

India used a two-wheelers market competition structure that was observed to be highly fragmented with the presence of a large number of local dealers, small mechanics, and individual sellers, thus making ~ % unorganized market space in the FY’2020.


~ % of the used two-wheelers market in terms of sales volume was observed to be unorganized which comprises individual sellers, local mechanics, and small dealerships. Whereas the remaining ~ % of the market constitutes the organized players such as Droom, Honda Best Deal, CredR, BikeDekho.com, Mahindra First Choice Wheels Limited (MFCWL), and others. Certification and authentication, brand, price, mileage and performance, engine quality/power, and a total number of dealers are some of the critical parameters on the basis of which companies compete in the organized segment.

Franchise Model

Need for Franchise Model: Widening Reach à Automotive companies focusing on expanding reach (online & offline) for customers to access the branches near them & therefore connect better. With demand increasing from Tier 2 and Tier 3 cities, it becomes difficult to establish showrooms therefore franchisee model becomes more cost-effective

Impact Of COVID On India Used Two Wheeler Market

A sudden spike in demand post lockdown can be attributed to consumers shifting from market segments of new bikes/shared mobility to used vehicles; majorly observed in Tier 1 & Tier 2 cities. While a surge in demand was seen during Unlock 1, an increase in supply was not seen Owing to cash crunch, people retained their vehicles thereby avoiding shifting to new vehicle purchase for a while

India Used Two Wheeler Market Future Outlook And Projections

India Used Two Wheeler Market is expected to grow in the coming years as used vehicles are much cheaper to purchase than a new one, since the introduction of BS-VI Standards. Projections for the future suggest that the overall market for used two-wheelers in India is likely to showcase a vibrant growth from ~ million units of sales volume in FY’2020 to ~ million units of sales volume in FY’2025. Individuals mostly in smaller cities and towns who wish to own a vehicle begin with buying a second-hand two-wheeler to get hold of it. Similar is the case of women drivers who prefer purchasing a pre-owned vehicle to learn driving before they actually purchase a new vehicle.

Key Segments Covered in India Used Two-Wheeler Market, FY’2020: -

By Type of Market

Organized

Unorganized

By Sales Channel

C2C Channel

B2C Channel

By Source

Domestic

Imports

By Modification

Stock Piece

Customized

By Type of Bike

Motorcycles

Scooters

By Engine Capacity

100CC-110CC

125CC-135CC

150CC-200CC

By Replacement Cycle

2 years-4 years

3 years-5 years

5 years - 6 years

By Certification

Certified

Non Certified

By Financing

Financed

Non Financed

Key Target Audience

Two Wheeler OEM’s

Two Wheeler Dealers

Online Portals (Aggregators/Marketplace Platform)

Online Classified Platforms

E-Commerce & Hyperlocal Companies

Private Equity Investors

Time Period Captured in the Report:

Historical Period: FY’2015-FY’2020

Forecast Period: FY’2021–FY’2025

Companies Covered:

Organized Used 2W Companies

Honda Best Deal

 CredR

 Mahindra First Choice

 Bike Bazaar

 Bikers Highway

 Royal Enfield Vintage

Online Used 2W Platforms

 Droom

 Quikr

 Olx

 Bikes4Sale

 CarandBike

 Bike Jinni

Key Topics Covered in the Report: -

Market size of India used two wheeler markets

Market size of India online used two wheeler markets

Value chain in India used two wheeler markets

Market segmentation of India used two wheeler markets on the basis of market structure, stock piece & customized vehicle, distribution channels, source of

Manufacturing, type of two-wheeler, engine capacity, average ownership period, by manufacturer, body type, certification and financed & non-financed vehicle

Trends and Developments in India used two wheeler market

Growth Drivers and Restraints in India used two wheeler market

SWOT analysis in India used two wheeler market

Pre-Requisites to Enter the India used two wheeler market

Government Regulations in India used two wheeler market

Major players and their business models

Customer Profile in India used two wheeler market

Analyst Recommendations

For More Info on the Research Report, Click on the Below Link: -

India Used Two Wheeler Market Growth

Related Reports by Ken Research: -

Saudi Arabia Used Car Market Outlook to 2025-By Market Structure, By Type of Car, By Brand, By Age of Vehicle, By Kms and By Region

Malaysia Automotive Lubricant Market Outlook to 2025- Driven by Growing Vehicle Ownership & Preference for Synthetic Lubricants

Spain Used Car Market Outlook to 2023 – Growth within Car Rental Companies Coupled with Shared Vehicle Mobility Segment to drive Used Car Sales Volume in Spain

Contact Us: -
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249

No comments:

Post a Comment