India Test Preparation Market Overview
The term "test
preparation" describes educational instruction intended to improve
test-takers performance on standardized tests. Numerous test creators have
released a variety of solutions, such as practice papers, crash courses, lesson
plans, mock exams, in-person or online tutoring programs, etc. Through practice
and exposure to the issues that mimic the real test, these solutions seek to
improve test-takers skills and abilities. The overall industry test preparation
landscape is mature, however, the online test preparation section is in a
growing stage. With a CAGR of 57.4% for the online sector and a CAGR of 9.1%
for the total test prep segment between 2015 and 2020, the online segment is
expanding significantly faster than the latter. Wider access to the internet
and smartphones, the lack of high-quality coaching facilities in Tier-2 and
Tier-3 regions of the nation, active investment in the education technology
sector, and cutting-edge technologies that extend the reach of learning are key
drivers of the growth of the online segment.
Report Analysis
According to the
research report, “India Test Preparation Outlook to 2025 By Type of Course
(Under-Graduate, Post-Graduate, and Job-Based), By Type of Undergraduate Test
Prep (Medical, Engineering, Architecture, Cost Accounting, and CA Foundation,
SAT, Law and Other UG Entrances), By Type of Postgraduate Test Prep (Commerce,
Engineering, Management, and Others) and By Job-Based Test Prep (Banking &
Insurance, Civil Services, SSC, Railways, and Others)” states that the
India Test Preparation Market growth is propelled by the increasing enrollments
in test preparation courses over the anticipated period of 2025. As a result,
students continue to choose test preparation courses to increase their chances
of passing difficult exams. In the upcoming years, it is anticipated that the
growing trend of using analytics in exam preparation in India will be
beneficial.
Based on the Type of
Course, the India Test Preparation market is segmented into Under-Graduate,
Post-Graduate, and Job-Based. Among these, the Under-Graduate segment is
leading the market.
In terms of the Type
of Undergraduate Test Preparations, the market is categorized into Medical,
Engineering, Architecture, Cost Accounting, CA Foundation, SAT, Law, and Other
UG Entrances. Among these, the India Test Preparation Market is primarily
dominated by Medical and Engineering entrance exams.
On the basis of the
Type of Postgraduate Test Preparations, the market is segmented into Commerce,
Finance, and Accountancy exams along with Engineering and Management Entrance
exams. The India Test Preparation Market in terms of Job-based Test Preparation
is primarily split into Banking & Insurance, Civil Services, SSC, Railways,
and some others.
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Competitive
Environment
The industry's
competition is split between offline center-based firms and online test
preparation companies. Online test preparation alternatives have been rapidly
developing into a workable solution, driven by rising acceptance from Tier-2,
Tier-3, and Tier-4 towns, while offline test preparation organizations continue
to dominate the market due to their extensive history and popularity among
students. Currently accounting for 5% of the test preparation market, the
online test preparation segment is predicted to expand quickly and reach
national penetration in the years to come. The test preparation industry's
competitive structure is moderately fragmented due to player differentiation
across test preparation categories and product offers.
Future Projections
The
test preparation market in India is anticipated to expand over the ensuing
years as a result of rising investor interest in online test preparation
businesses, increasing internet penetration in Tier-2 and Tier-3 cities, and
cutting-edge technologies that enable offline test preparation businesses to
launch online platforms. Revenues from the test preparation market are
anticipated to increase at a CAGR of 9.3% from 2020 to 2025, driven by the
segment's anticipated CAGR of 42.3% for online test preparation during that
time.
For
More Information, refer to below link:-
India
Test Preparation Franchises Industry
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