Global Hard Seltzer Market is expected to record a positive CAGR of ~12% during the forecast period (2022-2028) and is expected to reach nearly US$ 18 billion by 2028, owing to the increasing demand for low-alcoholic beverages among sober-curious and others consumers. Additionally, change in drinking patterns and rising adoption of low-calorie content, natural ingredient, and less-sugar content beverages among consumers are further expected to fuel the growth of the market.
Increasing adoption of western culture coupled with rising preference for flavored alcoholic beverages among young consumers is anticipated to propel the growth of the Global Hard Seltzer Market during the forecast period.
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- Rising consumption of carbonated beverages along with the increasing preference for hard seltzer beverages for their low-calorie and enhanced taste among millennials is likely to propel the growth of the Global Hard Seltzer Market.
The Global Hard Seltzer Market faces challenges due to the stringent regulations laid by governmental bodies on hard seltzer products.
- The high custom duties and excise duties limit coupled with tax policies laid on the import and exports of seltzer beverages may hinder the growth of the market.
The COVID-19 pandemic drastically impacted the Hard Seltzer Market owing to the strict lockdown impacted the import and export, the manufacturing process of hard seltzer as well as the limitations on social gatherings in the initial stage have dropped the demand for hard seltzer. In the second stage, the demand for hard seltzer rose significantly as hard seltzer drinks were easily available on e-commerce channels like Drizly, Minibar, and others. Moreover, the outbreak impacted the consumption pattern of alcoholic beverages among consumers and increased the demand for low-calories, low-alcohol-content beverages among consumers, which has benefitted the growth of the Global Hard Seltzer Market.
Key Trends by Market Segment:
By ABV Content: ABV more than 5% segment held the largest share of the Global Hard Seltzer Market by type in 2021, owing to the growing trend of moderation among consumers.
- The change in drinking patterns and rising focus on health and wellness along with the increasing number of consumers wanting to cut down on alcohol has boosted the demand for low-alcohol content beverages like hard seltzer, which is anticipated to fuel the demand for the segment in the Global Hard Seltzer Market.
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By Flavor: The lime segment accounted for the largest share of the Global Hard Seltzer Market in 2021, attributed to increasing consumer preferences for sour and fruity flavors in alcoholic beverages.
- The increasing company focus on the innovation of new flavors including lime flavor hard seltzer in the market to fulfill the demand of consumers coupled with the rising popularity of citrus-flavored hard seltzer like lime among the young population, is anticipated to aid the growth of the segment in the Global Hard Seltzer Market.
By Packaging Type: Cans segment accounted for the largest share of the Global Hard Seltzer Market in 2021, owing to its lightweight and easy-handling packaging.
- The increasing preference for less bulky, lighter packaging, and readily recyclable packaging among manufacturers as well as packaging which also saves transportation costs and saves shelf space is anticipated to boost the demand for the segment in the market.
By Distribution Channel: Supermarkets/hypermarket segment accounted for the largest share of the Global Hard Seltzer Market in 2021, due to the high customer reach, wide availability of different brands in one place, a large consumer base, and the capacity to hold multiple users simultaneously.
- The availability of different flavors and brands of hard seltzer in supermarkets or hypermarkets along with the increasing preference of consumers to shop for hard seltzer in supermarkets due to huge discounts and offers is likely to propel the growth of the segment in the market.
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By End-User: Consumers segment accounted for the largest share of the Global Hard Seltzer Market in 2021, attributed to the increasing popularity of strong carbonated drinks with low-alcohol content and a variety of flavors.
- Rapid urbanization and an upsurge in disposable income, adoption of western culture along with the change in lifestyle and drinking patterns, and rising demand for low-calorie, less sugar alcoholic beverages among consumers, is likely to boost the demand for the segment in the Global Hard Seltzer Market.
By Geography: North America region accounted for the largest share of the Global Hard Seltzer Market in 2021, owing to the rising consumer awareness regarding hard seltzer and the presence of major brands in the region.
- Easy availability of international brands of hard seltzer in the region coupled with the increasing number of manufacturers promoting their products and introducing new products in the market, is expected to augment the growth of the region in the Hard Seltzer Market
.
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Competitive Landscape
The Hard Seltzer Market is significantly competitive with ~150 players that include globally diversified players, regional players as well as a large number of country-niche players having their niche in Hard Seltzer.
Regional players comprise ~55% of the total number of competitors, while the country-niche players comprise the second highest of the total number of competitors. Some of the major players in the market include Anheuser-Busch InBev, White Claw Seltzer, The Boston Beer Company, San Juan Seltzer, Hard Seltzer Beverage Company, LLC, BON V!V, THE SMIRNOFF CO., Blitz-Weinhard Brewing Company, Molson Coors Beverage Company, and Corona Seltzer among others.
The leading global Hard Seltzer companies such as Anheuser-Busch InBev, White Claw Seltzer, and BON V!V are highly focused on introducing new products with interesting flavors in the market and promoting their products on social media.
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Recent Developments Related to Major Players
- In May 2022, White Claw Seltzer launched a new product named White Claw Hard Seltzer REFRSHR Lemonade. The new seltzer lemonade contains striking flavors like Calamansi to Limón and has a distinct taste and comes in fabulous packaging. The White Claw REFRSHR comes in four distinct flavors namely Limón with a hint of Calamansi, Lemonade Blood Orange with a hint of Black Raspberry, Lemonade Blackberry with a hint of Red Cherry, and Lemonade Strawberry with a hint of Kiwi. The new product launch helped the company in expanding its product portfolio.
- In April 2022, Anheuser-Busch InBev invested US$ 50 million in its St. Louis campus to boost the production of seltzer. The company planned to add a new dedicated seltzer building with new equipment and systems for making their popular products like Michelob Ultra Organic Seltzer, Bud Light Seltzer, and others. The new brewery will also be equipped with equipment that allows the streamlined addition of flavors to the seltzer liquid. The investment helped the company in expanding its product line.
- In March 2022, Corona Seltzer launched a new product named Corona Hard Seltzer Seltzerita in four distinct flavors such as lime, mango, peach, and strawberry in the USA. The new innovative product has a fusion of traditional classic margaritas with a refreshing Corona perspective. The new product launch helped the company in enhancing its product portfolio.
Conclusion
The Global Hard Seltzer Market is forecasted to continue exponential growth, primarily driven by the growing demand for low-calorie, less-sugar, natural-flavored alcoholic drinks among young consumers. In addition, increasing consumption of strong carbonated drinks, especially among sober-curious consumers coupled with the rising popularity of hard seltzer as a status symbol among millennials is likely to augment the growth of the market. Though the market is highly competitive with ~150 participants, regional players control the dominant market share.
Note: This is an upcoming/planned report, so the figures quoted here for a market size estimate, forecast, growth, segment share, and competitive landscape are based on initial findings and might vary slightly in the actual report. Also, any required customizations can be covered to the best feasible extent for pre-booking clients, and the report delivered within a maximum of two working weeks.
Ken Research has recently published report titled Global Hard Seltzer Market Size, Segments, Outlook, and Revenue Forecast 2022-2028 report also covers market size and forecasts for the four region's Hard Seltzer Market. The revenue used to size and forecast the market for each segment is US$ billion.
Market Taxonomy
By ABV Content
ABV Less than 5%
ABV More than 5%
By Flavor
Lime
Berries
Pineapple
Grapefruit
Orange
Others
By Packaging Type
Bottles
Cans
Others
By End-Users
Consumers
Commercial
By Distribution Channel
Hypermarkets/Supermarkets
Specialty Stores
Convenience Stores
Others
By Geography
North America (USA, Canada, and Mexico)
Europe (Germany, UK, France, Spain, and Italy)
Asia-Pacific (China, Japan, South Korea, India, Indonesia, and Australia)
LAMEA (Latin America, Middle East, and Africa)
Key Players
Anheuser-Busch InBev
White Claw Seltzer
The Boston Beer Company
San Juan Seltzer
Hard Seltzer Beverage Company, LLC
BON V!V
THE SMIRNOFF CO.
Blitz-Weinhard Brewing Company
Molson Coors Beverage Company
Corona Seltzer
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