The Government of Malaysia through its National Automotive Policy is focusing on strengthening the capabilities of the domestic automotive industry and creating a mechanism to promote investments to ramp up the domestic production, says a report by Ken Research
Passenger Car Motor Oil is the leading type of Automotive Lubricant in the Malaysian Market due to the presence of more than 15 Mn Motor Cars.
Online Presence of Lubricant’s Companies in Malaysia
- Passenger car motor oil has the highest demand in Malaysia and contributed 5% of the total sales volume in 2020 because of the rising number of passenger vehicles on road on account of factors such as increasing population, rising income levels, improving road infrastructure and more.
- A focus of the government to decongest the roads of Malaysia and improving the public transport system has led to a rise in the commercial vehicles on road, resulting in the surging demand for Heavy Duty Diesel Engine Oil, making it the second largest category in automotive lubricants.
2. Online Presence in the Lubricants Market will provide for a huge opportunity for companies looking to grow by enhancing reach among consumers.
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Companies in the Automotive Lubricant Market in Malaysia are making an official presence on e-commerce platforms such as Lazada and Shopee Mall.
Companies are also introducing home automotive maintenance services in partnership with workshops and garages increasing their sales of Automotive Lubricants in the country.
3. Demand for High Performing Lubricants will drive future of Malaysia’s Automotive Lubricant Industry.
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Synthetic formulations are gaining popularity in Malaysia, largely due to performance benefits, including enhanced fuel economy and improved engine protection.
Consumers in Malaysia are increasingly shifting towards synthetics, despite their premium price, in order to better protect their vehicle what is considered a significant household investment.
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