Thursday, August 24, 2023

Exclusive Study: How Gurugram's Home Buyers View the Market: ken Research

 STORY OUTLINE

  • Gurugram's strategic location and connectivity make it attractive for homebuyers. Proximity to workplaces and essential services is crucial.
  • Property preferences vary based on budget and lifestyle. Gurugram offers a diverse range, including apartments, villas, and houses.
  • Green spaces and amenities are highly valued by homebuyers. Modern features like security, power backup, and recreational areas are essential.
  • Homebuyers view residential purchases as investments. Ready-for-possession properties are preferred, with potential rental income and future resale value in mind.

Home Buyer Perception Study

Gurugram's strategic location near Delhi and its well-developed infrastructure, including highways and metro connectivity, make it an attractive choice for homebuyers. Proximity to workplaces, educational institutions, hospitals, and other essential services is a crucial factor for buyers. The majority of customers view a residential purchase as not only a place for shelter but also as a means of potential investment returns when renting it out and selling it in the future. The respondents are highly interested in buying a residential apartment in Gurgaon and express a strong willingness to consider properties that are ready for immediate possession.

1. The Power of Preferences in Exploration

Home Buyer Perception Study

Explore Detailed Survey Insights and Analysis

Gurugram offers a diverse range of residential properties, including apartments, villas, and independent houses. The preference for property type may vary based on budget, family size, lifestyle, and personal preferences.

Home buyers increasingly value green spaces, parks, and eco-friendly initiatives in residential projects. Projects that focus on sustainable development and environmental conservation tend to be well-received.

2. Where Convenience Meets Connectivity: The Ideal Location!

Gurugram's strategic location near Delhi and its well-developed infrastructure, including highways and metro connectivity, make it an attractive choice for homebuyers. Proximity to workplaces, educational institutions, hospitals, and other essential services is a crucial factor for buyers.

Buyers prioritize residential properties in MG Road or Phase 3 due to their advantageous location as major hubs with close proximity to both the airport and the capital city. Additionally, the proximity to workplaces, educational institutions, hospitals, and other essential services plays a significant role in their decision-making process.

3. Amenities, the Unbeatable First Choice!

Home Buyer Perception Study

Discover Layout preferences and Size Requirements

Home buyers in Gurugram often prioritize properties with modern amenities such as 24/7 security, power backup, parking facilities, gymnasiums, swimming pools, and recreational areas.

The closeness to amenities such as schools, hospitals, and work locations continues to be a crucial determinant in property purchase decisions, with ~30% of respondents emphasizing its utmost importance.

The respondents' house purchase decisions were heavily influenced by factors such as proximity to amenities, open spaces, and greenery, as well as security. This reflects their strong emphasis on convenience, nature, and safety when selecting their future residences.

In conclusion, Gurugram's strategic location, well-developed infrastructure, and proximity to essential services make it an attractive destination for homebuyers. With a strong emphasis on preferences for diverse property types, green spaces, and modern amenities, buyers seek an ideal blend of convenience and connectivity in their residential choices. The potential for investment returns further motivates their interest in purchasing properties that offer immediate possession.

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