Showing posts with label Australia Hotel Mattress Market. Show all posts
Showing posts with label Australia Hotel Mattress Market. Show all posts

Monday, March 30, 2020

Australia Hotel Mattress Industry Growth will be driven by Advanced Bedding Technologies, Rising Hotel Investment Pipeline and Higher Mattress Replacement Rate: Ken Research

49% of the Australian hotel development pipeline till 2024 will be made up by 5-star or 6-star properties.
Medium Mattress Comfort Level expected to hold close to 50.0% share in the overall hotel mattress industry sales in Australia.
The price of hotel mattresses in Australia is expected to rise by 3.0% by 2025. King and queen size mattresses are expected to extend their dominance, going forward as well. Leading players in the industry are looking to introduce oil-scented mattresses for premium hotel clientele coupled with, product innovation and integration of advanced technologies.
Future Hotel Investment Pipeline: 300 new or upgraded hotels are to be added in Australia’s hotel industry supply by 2025, totaling 45,000+ rooms. Melbourne, Sydney, Perth and Brisbane were identified as cities leading the way in hotel development. A shift towards experiential travel, locally styled hotels and authentic travel experiences is clearly seen in the tourist preferences. Hence, lifestyle and boutique hotels are on the upsurge and their frequent refurbishments and renovations will drive strong growth in hotel mattress demand in the future.
Rise in Popularity of Medium Mattress Comfort Level: Hotels are looking to incorporate a mixture of a plush and firm comfort level in their mattresses. Customers generally want either a firm or a plush mattress. Hence, hotels aim to maintain a middle ground in the comfort level as its unfeasible for them to introduce multiple products for varied guest profiles. They are majorly focusing on a “one mattress fits all” strategy.
Upcoming Technologies Impacting Hotel Bedding Needs: Advanced comfort materials such as gel-infused foam, memory foam, latex and hybrid materials are forcing hotels to change their bedding on a more frequent basis to cacth up with changing trends. Additionally, new bedding technologies such as adjustable beds, USB connectivity, Bluetooth connectivity and massage systems will push hotels to providesuch add-ons in their exclusive hotel beds, in a bid to cope up with competition and optimize sleep experience.
The report titled “Australia Hotel Mattress Market Outlook to 2025 – Hotel Supply Pipeline, New Bedding Technologies and Faster Hotel Refurbishments to Increase Hotel Bedding Spend in Future” by Ken Research suggests that the opening of new hotel properties along with the rebranding and re-opening of old hotels will considerably drive up the demand for premium quality bedding in Australian hotels in the future. Capital cities such as Hobart, Brisbane, Melbourne and Adelaide have promising hotel developments and construction lined up and will emerge as key target segments for a bedding manufacturer looking to penetrate the commercial segment. The revenue generated from sale of hotel mattresses is projected to grow at a CAGR of 6.3% during the period 2019-2025
Key Segments Covered
By Mattress Size
King and Super King
Queen
Double
Single
By Mattress Comfort Level
Medium
Firm
Plush
By Mattress Support System
Spring
Foam
Latex
Hybrid
Key Target Audience
Mattress Manufacturing Companies
Raw Material Manufacturing Companies
Hotels
Tourism Associations
Accommodation Industry Associations
Time Period Captured in the Report:
Historical Period: 2014-2019
Forecast Period: 2019-2025
Companies Covered in Report:
AH Beard
Sealy
SleepMaker (The Comfort Group)
Comfort Sleep Bedding
Sleepeezee
Slumbercorp
Other Commercial Bedding Mattress Companies
Key Topics Covered in the Report
Major Upcoming Hotel Projects in Australia
Hotel Mattress Procurement Trends- End User Perspective
Mattress Need Differing by Hotel Cadres
Mattress Pricing Analysis
Product Landscape of Major Bedding Industry Players
Complimentary Bedding Products Analysis
Comfort Layer Tech Used in Hotel Mattresses
Why Luxury Hotels Create a Signature Bedding Brand?
AH Beard’s Commercial Manager’s Take on the Hotel Mattress Industry in Australia
Recommended Market Penetration Strategies
Australia Hotel Mattress Industry Future Outlook to 2025
For More Information, refer to below link:-
Related Reports
Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
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Wednesday, March 11, 2020

Australia Hotel Mattress Market Outlook to 2025: Ken Research

The report titled “Australia Hotel Mattress Market Outlook to 2025 – Hotel Supply Pipeline, New Bedding Technologies and Faster Hotel Refurbishments to Increase Hotel Bedding Spend in Future” provides a comprehensive analysis on the status of hotel bedding in Australia. The report covers various aspects including the importance of the sleep business, current scenario of the Australian accommodation industry, mattress needs by hotel cadres, bedding manufacturers ecosystem, hotels and resort hotspots in Australia, the current market size of the hotel mattress industry in Australia, hotel mattress procurement trends, market share by bed size, material type, comfort level, mattress pricing analysis, complementary hotel bedding products, type of comfort layers used in hotel mattresses, mattress recycling, branding of beds by hotels, mattress case studies, bottlenecks faced by hotel procurement teams, competitive landscape and interview with AH Beard’s Group Commercial Manager. The report concludes with market projections for future of the industry including forecasted industry size by value and volume and upcoming hotel projects and locations to target, market case studies along with recommended market penetration strategies for a new entrant.


Australia Hotel Mattress Market Overview and Size:
While the retail segment of the mattress industry was experiencing slow growth over the period, the hotel segment of the industry experienced strong growth, backed by a vibrant hotel development pipeline. Strong growth was also supplemented by a slew of new mattress material technologies such as memory foam, latex, gel infused foam, gel infused memory foam and hybrid materials. Moreover, the frequency within which hotels change their mattresses has been declining as they are paying more attention to guest comfort and are looking to change their bedding on a quicker basis, to stay in touch with the industry bedding trends as well.

Australia Hotel Mattress Market Segmentation
By Mattress Size (King and Super King, Queen, Double and Single): King and Super King size mattresses were seen to dominate hotel bedding market in Australia with majorly luxury and 5-star hotel brands going for the upper-most size of bedding as a tool to pitch across a comfortable sleeping experience to their guests.

By Mattress Comfort Level (Medium, Plush and Firm): Hotels most prevalently bought a medium comfort level mattress for their beds in order to achieve a middle ground in the softness level of the bed. They don’t want to be at the other end of the spectrum when their guest demands an entirely firm or a plush bed, hence they generally go for a medium comfort level mattress By Mattress Support System (Spring, Foam, Latex and Hybrid): Hotels majorly went for a spring base mattress as guests did not want that sinking feeling in their bed. Hotels commonly went for a Pocket spring support system in their mattress accompanied with 2-3 comfort layers made up of memory foam/latex/gel infused foam. 

Hotel Mattress Procurement Trends- End User Perspective
Hotels were generally found to procure mattresses directly from manufacturers and not through retailers such as Harvey Norman and David Jones, due to the inherent customization ability of the manufacturer. Moreover, they were identified to change their mattresses in a span of 7-8 years. Complementary bedding products such as toppers and bed bases were also largely demanded by hotels, apart from mattresses. Delivery time and after-sales service were identified as prime considerations for a hotel in the process of vendor selection. The option of directly selling bedding products to guests and consumers was majorly extended by luxury and premium hotels which had branded and signature bedding products as a part of their guest offering.

Competitive Landscape of Major Players Operating in the Australia Hotel Mattress Market
Competition stage within the Australia Hotel Mattress Market was observed to be highly concentrated with 4-5 major players such as AH Beard, Sealy and SleepMaker among others dominating the commercial segment in 2018-2019. Major players in the industry were identified to be home-grown companies and were pitching across domestically manufactured bedding products since 50+ years in the country. They were found to be competing on the basis of delivery timelines, price, after-sales service, national presence, mattress quality offered and product customization ability and product variants offered.

Australia Hotel Mattress Market Future Outlook & Projections:
The market is expected to grow at a high rate in future, with a strong hotel investment pipeline fuelling new demand for hotel mattresses. Additionally, repeat demand will be set forth from frequent refurbishments and rebranding of hotel properties in the country, as hotels look to enhance guest comfort and provide their guests with a good night’s sleep. The recent surge of boutique and independent hotel brands and properties in Queensland, New South Wales and Tasmania is set to spearhead demand for luxury and premium bedding products going forward.

Key Segments Covered
By Mattress Size
King and Super King
Queen
Double Single

By Mattress Comfort Level
Medium
Firm
Plush

By Mattress Support System
Spring
Foam
Latex
Hybrid

Key Target Audience
Mattress Manufacturing Companies
Raw Material Manufacturing Companies
Hotels
Tourism Associations
Accommodation Industry Associations

Time Period Captured in the Report:
Historical Period: 2014-2019
Forecast Period: 2019-2025

Companies Covered in Report:
AH Beard
Sealy
SleepMaker (The Comfort Group)
Comfort Sleep Bedding
Sleepeezee
Slumbercorp
Other Commercial Bedding Mattress Companies

Key Topics Covered in the Report
Major Upcoming Hotel Projects in Australia
Hotel Mattress Procurement Trends- End User Perspective
Mattress Need Differing by Hotel Cadres
Mattress Pricing Analysis
Product Landscape of Major Bedding Industry Players
Complimentary Bedding Products Analysis
Comfort Layer Tech Used in Hotel Mattresses Why Luxury Hotels Create a Signature Bedding Brand?
AH Beard’s Commercial Manager’s Take on the Hotel Mattress Industry in Australia
Recommended Market Penetration Strategies
Australia Hotel Mattress Industry Future Outlook to 2025

For More Information, refer to below link:-
Australia Hotel Mattress Market

Related Reports
Australia Mattress Market Outlook to 2023 - By Size (King, Queen, Double, Single), By Type (Spring - Pocket and Inner Spring, Foam & Latex and Others), By Distribution Channel (Retail and Direct), By Price (Mass, Economy and Premium), By Organized and Unorganized Segment

Thailand Mattress Market Outlook to 2023 - By Size (King Size, Queen Size, Twin Size and Single Size), By Type (Spring, Foam, Latex and Others), By Region (Bangkok, Central excluding Bangkok, North, North East, East and South), By Distribution Channel (Retail Sales and Direct Sales)

South Africa Mattress Market Outlook To 2023 - By Size of Mattress (King Size and Super King Size, Queen Size, Double Size and Single and Three Quarter), By Type of Mattress (Spring, Foam and Latex, and Others), By Region (Gauteng, Limpopo, Western Cape, Kwazulu Natal, Free State, Eastern Cape and Others), By Type of Distribution Channel (Retail and Direct Sales), and By Organized and Unorganized

Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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