The report titled “Australia
Hotel Mattress Market Outlook to 2025 – Hotel Supply Pipeline, New Bedding
Technologies and Faster Hotel Refurbishments to Increase Hotel Bedding Spend in
Future” provides a comprehensive analysis on the status of hotel
bedding in Australia. The report covers various aspects including the
importance of the sleep business, current scenario of the Australian
accommodation industry, mattress needs by hotel cadres, bedding manufacturers
ecosystem, hotels and resort hotspots in Australia, the current market size of
the hotel mattress industry in Australia, hotel mattress procurement trends,
market share by bed size, material type, comfort level, mattress pricing
analysis, complementary hotel bedding products, type of comfort layers used in
hotel mattresses, mattress recycling, branding of beds by hotels, mattress case
studies, bottlenecks faced by hotel procurement teams, competitive landscape
and interview with AH Beard’s Group Commercial Manager. The report concludes
with market projections for future of the industry including forecasted
industry size by value and volume and upcoming hotel projects and locations to
target, market case studies along with recommended market penetration
strategies for a new entrant.
Australia
Hotel Mattress Market Overview and Size:
While the retail segment of the mattress
industry was experiencing slow growth over the period, the hotel segment of the
industry experienced strong growth, backed by a vibrant hotel development
pipeline. Strong growth was also supplemented by a slew of new mattress
material technologies such as memory foam, latex, gel infused foam, gel infused
memory foam and hybrid materials. Moreover, the frequency within which hotels
change their mattresses has been declining as they are paying more attention to
guest comfort and are looking to change their bedding on a quicker basis, to
stay in touch with the industry bedding trends as well.
Australia
Hotel Mattress Market Segmentation
By Mattress
Size (King and Super King, Queen, Double and Single): King
and Super King size mattresses were seen to dominate hotel bedding market in
Australia with majorly luxury and 5-star hotel brands going for the upper-most
size of bedding as a tool to pitch across a comfortable sleeping experience to
their guests.
By Mattress
Comfort Level (Medium, Plush and Firm): Hotels most prevalently
bought a medium comfort level mattress for their beds in order to achieve a
middle ground in the softness level of the bed. They don’t want to be at the
other end of the spectrum when their guest demands an entirely firm or a plush
bed, hence they generally go for a medium comfort level mattress By Mattress
Support System (Spring, Foam, Latex and Hybrid): Hotels majorly went for a
spring base mattress as guests did not want that sinking feeling in their bed.
Hotels commonly went for a Pocket spring support system in their mattress
accompanied with 2-3 comfort layers made up of memory foam/latex/gel infused
foam.
Hotel
Mattress Procurement Trends- End User Perspective
Hotels were generally found to procure
mattresses directly from manufacturers and not through retailers such as Harvey
Norman and David Jones, due to the inherent customization ability of the
manufacturer. Moreover, they were identified to change their mattresses in a span
of 7-8 years. Complementary bedding products such as toppers and bed bases were
also largely demanded by hotels, apart from mattresses. Delivery time and
after-sales service were identified as prime considerations for a hotel in the
process of vendor selection. The option of directly selling bedding products to
guests and consumers was majorly extended by luxury and premium hotels which
had branded and signature bedding products as a part of their guest offering.
Competitive
Landscape of Major Players Operating in the Australia Hotel Mattress Market
Competition stage within the Australia Hotel
Mattress Market was observed to be highly concentrated with 4-5 major players
such as AH Beard, Sealy and SleepMaker among others dominating the commercial
segment in 2018-2019. Major players in the industry were identified to be
home-grown companies and were pitching across domestically manufactured bedding
products since 50+ years in the country. They were found to be competing on the
basis of delivery timelines, price, after-sales service, national presence,
mattress quality offered and product customization ability and product variants
offered.
Australia
Hotel Mattress Market Future Outlook & Projections:
The market is expected to grow at a high rate in
future, with a strong hotel investment pipeline fuelling new demand for hotel
mattresses. Additionally, repeat demand will be set forth from frequent
refurbishments and rebranding of hotel properties in the country, as hotels
look to enhance guest comfort and provide their guests with a good night’s
sleep. The recent surge of boutique and independent hotel brands and properties
in Queensland, New South Wales and Tasmania is set to spearhead demand for
luxury and premium bedding products going forward.
Key
Segments Covered
By Mattress Size
King and Super King
Queen
Double Single
By Mattress Comfort Level
Medium
Firm
Plush
By Mattress Support System
Spring
Foam
Latex
Hybrid
Key
Target Audience
Mattress Manufacturing Companies
Raw Material Manufacturing Companies
Hotels
Tourism Associations
Accommodation Industry Associations
Time
Period Captured in the Report:
Historical Period: 2014-2019
Forecast Period: 2019-2025
Companies
Covered in Report:
AH Beard
Sealy
SleepMaker (The Comfort Group)
Comfort Sleep Bedding
Sleepeezee
Slumbercorp
Other Commercial Bedding Mattress Companies
Key Topics Covered in the Report
Major Upcoming Hotel Projects in Australia
Hotel Mattress Procurement Trends- End User Perspective
Mattress Need Differing by Hotel Cadres
Mattress Pricing Analysis
Product Landscape of Major Bedding Industry Players
Complimentary Bedding Products Analysis
Comfort Layer Tech Used in Hotel Mattresses Why Luxury Hotels Create a
Signature Bedding Brand?
AH Beard’s Commercial Manager’s Take on the Hotel Mattress Industry in
Australia
Recommended Market Penetration Strategies
Australia Hotel Mattress Industry Future Outlook to 2025
For More Information,
refer to below link:-
Related Reports
Ken Research
Ankur Gupta, Head Marketing & Communications
Ankur@kenresearch.com
+91-9015378249
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