China
Golf Industry Market Report provides a comprehensive analysis of the market dynamics
of the golf industry in China. The report has highlighted major segments of the
golf industry on the basis of golf events, golf tourism and golf equipment and
apparels market. In golf equipment and apparels market, the report has
discussed market size in terms of value and market segmentation on the basis of
golf equipment and golf apparels. The report also entails the market share of
the major players in China golf equipment and apparels industry. An analysis of
the future of golf equipment and apparels market in China is provided on the
basis of revenue of the market over next five years. The report also highlights
the golf infrastructure and number of golfers in China.
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| China Golf Industry Market |
The golf industry in
China has evolved remarkably both in terms of the nature of the sport and
market size over the past one decade. The development of domestic golf market
was fueled by strong economic growth and huge investment prospective from the
overseas market into the new golf courses development in the recent years. In
addition to this, growing number of golf courses as compared to that in the
past, increasing per capita income per person, increasing golf sport awareness
and recognition of golfers in China in the international golf events, golf
tourism and real estate development are few more factors which have supported
the China’s golf industry growth rate over the years.
Initially, the golf
industry development was sluggish across country and prior to 1990, there were merely
10 courses in the entire China. The first modern golf course in China was
named, Chung Shan Hot Springs in Zhongshan, Guangdong in 1984. With economic growth,
the existing golf courses facilities have reached to ~ in 2013. Further, it is
expected that golf facilities market will more than double in the next five-six
years and reach to over ~ golf courses by 2020.
Although China is an
importer of golf infrastructure but for golf equipment and apparels, China is
an exporter. In the last five years, nearly ~ golf courses were developed and
almost all heavy golf equipment such as irrigation system, green grasses and other
high end technologies were imported from the US, Taiwan and Japan.
Approximately, ~ golf courses in China have relied on imported golf
technologies. On the other hand, many international golf manufacturers have set
up their factories in China so as to bring down their production cost and
majority of golf goods are imported rather than consumed by the domestic
golfers. As a consequence of this, golfers in China prefer international brands
to domestic manufactured golf goods. Thus, there is lack of domestic competition with the foreign brands.
Golf equipment and
apparels market in China generated revenue worth around USD ~ million in 2013,
registering a CAGR of 9.7% from 2008-2013. TaylorMade- Adidas is known
for its moveable-weight technology and held the largest share in the market
capturing ~% of the China golf equipment and apparels market in 2013. The vast
golf product range and continuous R&D endeavors along with its popularity
among the masses have been the key factors responsible for the dominant share
of TaylorMade in China. The golf equipment and apparel revenue in the country
will reach USD ~ million in 2015 from USD ~million in 2013 and will further
rise by 10.4% and ~% in 2017 and 2018 respectively to reach USD ~ million in
2018. Overall golf equipment and apparel market is anticipated to grow
consistently at a double digit CAGR during 2013-2018, similar to the last five
year growth trend.
Nevertheless, certain
issues will hinder the market growth in the next five years. These include low
proportion of golfers in comparison to population of China. China had
only ~% of golfer’s strength in 2013, when compared to overall population of China. Additionally, China had ~% of the total golf
courses in the world in 2013 while the US had more than 38% of world golf
courses during the year. Golfer’s to course ratio in the country is also very
small in comparison to developed golf market nation such as the US, Japan and
European countries.
Key Topics Covered in
the Report
·
Asia-Pacific Golf Equipment and Apparels Market
Size by Revenue, 2008-2013
· Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2008-2013
· Introduction of China Golf industry
· Overview of China Golf Tourism Market and China Golf Events Market
· China Golf Equipment and Apparels Market Size by Revenue, 2008-2013
· Market Segmentation of China Golf Equipment and Apparels Market by Products, 2013
· Trends and Developments in China Golf Equipment and Apparels Market
· Market Share of Major Players in Golf Equipment and Apparels Market, 2013
· Future Outlook and Projections of China Golf Equipment and Apparels Market, 2014-2018
· Analysis of Golf Infrastructure in China
· SWOT Analysis of China Golf Industry
· Macroeconomic Factors of China Golf industry
· Trends and Developments in Asia-Pacific Golf Equipment and Apparels Market
Future Outlook and Projections of Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2014-2018
· Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2008-2013
· Introduction of China Golf industry
· Overview of China Golf Tourism Market and China Golf Events Market
· China Golf Equipment and Apparels Market Size by Revenue, 2008-2013
· Market Segmentation of China Golf Equipment and Apparels Market by Products, 2013
· Trends and Developments in China Golf Equipment and Apparels Market
· Market Share of Major Players in Golf Equipment and Apparels Market, 2013
· Future Outlook and Projections of China Golf Equipment and Apparels Market, 2014-2018
· Analysis of Golf Infrastructure in China
· SWOT Analysis of China Golf Industry
· Macroeconomic Factors of China Golf industry
· Trends and Developments in Asia-Pacific Golf Equipment and Apparels Market
Future Outlook and Projections of Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2014-2018
TABLE OF CONTENTS
1. Asia-Pacific
Golf Industry Introduction
2. Asia Pacific
Golf Equipment and Apparels Market Size, 2008-2013
3. Asia Pacific
Golf Equipment and Apparels Market Segmentation, 2008-2013
3.1. By Golf
Equipment and Golf Apparel and Accessories, 2013
3.1.1. Asia-Pacific
Golf Equipment Market Overview, 2013
3.1.2. Asia-Pacific
Golf Apparels Market Overview, 2013
3.2. By Geography
(Japan, China, Australia, India), 2008-2013
4. China Golf
Industry Introduction
5. China Golf
Tourism Market Overview
6. China Golf
Events Market Overview
7. China Golf
Equipment and Apparels Market Introduction and Market Size, 2008-2013
7.1. China Golf
Equipment and Apparels Market Segmentation by Products, 2013
7.2. Market Share
of Major Players in China Golf Equipment and Apparels Market, 2013
7.3. China Golf
Equipment and Apparels Market: Trends and Developments
Increasing Golf Sports Participation
Lack of Domestic Players
Deeply Rooted Retail Channel
7.4. China Golf
Equipment and Apparels Market Future Outlook and Future Projections, 2014-2018
8. Analysis of
Golf Infrastructure in China
8.1. Golf Courses
in China, 2008-2013
8.1.1. By Size, 2010
& 2013
8.2. New Golf
Course Developments, 2008-2013
8.3. Golfers
Population in China, 2008-2013
8.3.1. By Core and
Occasional Golfers, 2011-2013
8.3.2. By Age Group,
2013
8.3.3. By Gender,
2008 & 2013
8.4. Rounds Played
at Golf Courses in China, 2009 2013
8.4.1. By Regions,
2013
8.4.2. By 18- Hole
Golf Courses, 2009-2013
8.5. Annual Income
of Golfers in China, 2013
8.6. Consumer
Behavior on Golf Consumption in China, 2013
8.6.1. Annual
Expenditure on Golf Related Goods and Services by Golfers in China, 2013
8.6.2. Golf Brands
Preference by golfers in China, 2013
9. China Golf
Industry Market: SWOT Analysis
10. China Golf
Industry Macroeconomic Factors: Historicals and Projections
10.1. Population,
2008-2018
10.2. Golfer’s
Population, 2014-2018
10.3. Exchange Rate
of Chinese Yen Compared to the US Dollar, 2008-2013
10.4. Consumption
Expenditure of Households on Recreation and Culture in China, 2008-2018
10.5. Golf Courses
in China, 2014-2018
10.6. China New Golf
Course Developments, 2014-2018
10.7. Real GDP
Growth in China (%), 2008-2014
11. Asia Pacific
Golf Industry: Trends and Developments
Burgeoning Online Market for Golf Equipment and Apparels
Popularity of Golf is Growing in North Asian Countries
Large Number of Golf Courses in Asia- Pacific Region
Golfer Population in Asia-Pacific Region (Trend Analysis)
Increasing Women Participation Rate
Advent of Golf Clubs Technologies
Short Golf Game Strategy
Golf Gaming Technologies
12. Asia Pacific
Golf Equipment and Apparels Market Future Outlook and Future Projections,
2014-2019
12.1. By Geography
(Japan, China, Australia, India), 2014-2018
12.2. Cause and
Effect Relationship Between Industry Factors and the Asia-Pacific Golf
Equipment and Apparels Market Prospects
13. Appendix
13.1. Market
Definitions
13.2. Abbreviations
13.3. Research
Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
13.4. Disclaimer
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Contact Person- Ankur Gupta
Contact Email Id- ankur@kenresearch.com
