China Golf Industry Outlook to 2018 - Steered by Rising Number of Golf Courses and Golfer's Population

China Golf Industry Market Report provides a comprehensive analysis of the market dynamics of the golf industry in China. The report has highlighted major segments of the golf industry on the basis of golf events, golf tourism and golf equipment and apparels market. In golf equipment and apparels market, the report has discussed market size in terms of value and market segmentation on the basis of golf equipment and golf apparels. The report also entails the market share of the major players in China golf equipment and apparels industry. An analysis of the future of golf equipment and apparels market in China is provided on the basis of revenue of the market over next five years. The report also highlights the golf infrastructure and number of golfers in China.

China Golf Industry Market

The golf industry in China has evolved remarkably both in terms of the nature of the sport and market size over the past one decade. The development of domestic golf market was fueled by strong economic growth and huge investment prospective from the overseas market into the new golf courses development in the recent years. In addition to this, growing number of golf courses as compared to that in the past, increasing per capita income per person, increasing golf sport awareness and recognition of golfers in China in the international golf events, golf tourism and real estate development are few more factors which have supported the China’s golf industry growth rate over the years.

Initially, the golf industry development was sluggish across country and prior to 1990, there were merely 10 courses in the entire China. The first modern golf course in China was named, Chung Shan Hot Springs in Zhongshan, Guangdong in 1984. With economic growth, the existing golf courses facilities have reached to ~ in 2013. Further, it is expected that golf facilities market will more than double in the next five-six years and reach to over ~ golf courses by 2020.

Although China is an importer of golf infrastructure but for golf equipment and apparels, China is an exporter. In the last five years, nearly ~ golf courses were developed and almost all heavy golf equipment such as irrigation system, green grasses and other high end technologies were imported from the US, Taiwan and Japan. Approximately, ~ golf courses in China have relied on imported golf technologies. On the other hand, many international golf manufacturers have set up their factories in China so as to bring down their production cost and majority of golf goods are imported rather than consumed by the domestic golfers. As a consequence of this, golfers in China prefer international brands to domestic manufactured golf goods. Thus, there is lack of domestic competition with the foreign brands.

Golf equipment and apparels market in China generated revenue worth around USD ~ million in 2013, registering a CAGR of 9.7% from 2008-2013. TaylorMade- Adidas is known for its moveable-weight technology and held the largest share in the market capturing ~% of the China golf equipment and apparels market in 2013. The vast golf product range and continuous R&D endeavors along with its popularity among the masses have been the key factors responsible for the dominant share of TaylorMade in China. The golf equipment and apparel revenue in the country will reach USD ~ million in 2015 from USD ~million in 2013 and will further rise by 10.4% and ~% in 2017 and 2018 respectively to reach USD ~ million in 2018. Overall golf equipment and apparel market is anticipated to grow consistently at a double digit CAGR during 2013-2018, similar to the last five year growth trend.

Nevertheless, certain issues will hinder the market growth in the next five years. These include low proportion of golfers in comparison to population of China. China had only ~% of golfer’s strength in 2013, when compared to overall population of China. Additionally, China had ~% of the total golf courses in the world in 2013 while the US had more than 38% of world golf courses during the year. Golfer’s to course ratio in the country is also very small in comparison to developed golf market nation such as the US, Japan and European countries.

Key Topics Covered in the Report

·         Asia-Pacific Golf Equipment and Apparels Market Size by Revenue, 2008-2013
·         Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2008-2013
·         Introduction of China Golf industry
·         Overview of China Golf Tourism Market and China Golf Events Market
·         China Golf Equipment and Apparels Market Size by Revenue, 2008-2013
·         Market Segmentation of China Golf Equipment and Apparels Market by Products, 2013
·         Trends and Developments in China Golf Equipment and Apparels Market
·         Market Share of Major Players in Golf Equipment and Apparels Market, 2013
·         Future Outlook and Projections of China Golf Equipment and Apparels Market, 2014-2018
·         Analysis of Golf Infrastructure in China
·         SWOT Analysis of China Golf Industry
·         Macroeconomic Factors of China Golf industry
·         Trends and Developments in Asia-Pacific Golf Equipment and Apparels Market
Future Outlook and Projections of Asia-Pacific Golf Equipment and Apparels Market Size by Geography such as China, Japan, Australia and India, 2014-2018

TABLE OF CONTENTS

1.         Asia-Pacific Golf Industry Introduction

2.         Asia Pacific Golf Equipment and Apparels Market Size, 2008-2013

3.         Asia Pacific Golf Equipment and Apparels Market Segmentation, 2008-2013

3.1.      By Golf Equipment and Golf Apparel and Accessories, 2013

3.1.1.   Asia-Pacific Golf Equipment Market Overview, 2013

3.1.2.   Asia-Pacific Golf Apparels Market Overview, 2013

3.2.      By Geography (Japan, China, Australia, India), 2008-2013

4.         China Golf Industry Introduction

5.         China Golf Tourism Market Overview

6.         China Golf Events Market Overview

7.         China Golf Equipment and Apparels Market Introduction and Market Size, 2008-2013

7.1.      China Golf Equipment and Apparels Market Segmentation by Products, 2013

7.2.      Market Share of Major Players in China Golf Equipment and Apparels Market, 2013

7.3.      China Golf Equipment and Apparels Market: Trends and Developments

Increasing Golf Sports Participation

Lack of Domestic Players

Deeply Rooted Retail Channel

7.4.      China Golf Equipment and Apparels Market Future Outlook and Future Projections, 2014-2018

8.         Analysis of Golf Infrastructure in China

8.1.      Golf Courses in China, 2008-2013

8.1.1.   By Size, 2010 & 2013

8.2.      New Golf Course Developments, 2008-2013

8.3.      Golfers Population in China, 2008-2013

8.3.1.   By Core and Occasional Golfers, 2011-2013

8.3.2.   By Age Group, 2013

8.3.3.   By Gender, 2008 & 2013

8.4.      Rounds Played at Golf Courses in China, 2009 2013

8.4.1.   By Regions, 2013

8.4.2.   By 18- Hole Golf Courses, 2009-2013

8.5.      Annual Income of Golfers in China, 2013

8.6.      Consumer Behavior on Golf Consumption in China, 2013

8.6.1.   Annual Expenditure on Golf Related Goods and Services by Golfers in China, 2013

8.6.2.   Golf Brands Preference by golfers in China, 2013

9.         China Golf Industry Market: SWOT Analysis

10.       China Golf Industry Macroeconomic Factors: Historicals and Projections

10.1.    Population, 2008-2018

10.2.    Golfer’s Population, 2014-2018

10.3.    Exchange Rate of Chinese Yen Compared to the US Dollar, 2008-2013

10.4.    Consumption Expenditure of Households on Recreation and Culture in China, 2008-2018

10.5.    Golf Courses in China, 2014-2018

10.6.    China New Golf Course Developments, 2014-2018

10.7.    Real GDP Growth in China (%), 2008-2014

11.       Asia Pacific Golf Industry: Trends and Developments

Burgeoning Online Market for Golf Equipment and Apparels

Popularity of Golf is Growing in North Asian Countries

Large Number of Golf Courses in Asia- Pacific Region

Golfer Population in Asia-Pacific Region (Trend Analysis)

Increasing Women Participation Rate

Advent of Golf Clubs Technologies

Short Golf Game Strategy

Golf Gaming Technologies

12.       Asia Pacific Golf Equipment and Apparels Market Future Outlook and Future Projections, 2014-2019

12.1.    By Geography (Japan, China, Australia, India), 2014-2018

12.2.    Cause and Effect Relationship Between Industry Factors and the Asia-Pacific Golf Equipment and Apparels Market Prospects

13.       Appendix

13.1.    Market Definitions

13.2.    Abbreviations

13.3.    Research Methodology

Data Collection Methods

Approach

Variables (Dependent and Independent)

Multi Factor Based Sensitivity Model

Final Conclusion

13.4.    Disclaimer

Browse and Download Report- http://www.kenresearch.com/consumer-products-and-retail/specialty-retail-products/china-golf-market-research-report/537-95.html

Contact Person- Ankur Gupta

Contact Email Id- ankur@kenresearch.com