What is the Size of Indonesia car rental Industry?
Indonesia Car Rental market is growing at a CAGR of ~% in 2017-2022 and is expected to reach USD Bn by 2027F.
The Indonesia Car Rental Market is largely driven by expanding middle class, growing tourism sector, and the emergence of ride-hailing.
The expanding middle class and rising disposable income in the country is driving the demand for car rentals. As more individuals attain higher levels of income and financial stability, they seek convenient transportation options for various purposes, including business trips, family outings, and leisure activities. This increasing affluence translates into a higher propensity for individuals to rent vehicles, especially for short-term periods.
Furthermore, the emergence and development of ride-hailing services and shared mobility platforms have contributed to the growth of the car rental market. These platforms have gained immense popularity in Indonesia, providing on-demand transportation services to a large user base.
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Indonesia is a popular tourist destination, attracting millions of visitors each year. The growth in international and domestic tourism has increased the demand for rental cars as travelers prefer the convenience and flexibility of having their own transportation.
Rapid urbanization and improved infrastructure have made it easier for people to access car rental services, particularly in major cities like Jakarta, Bali, Surabaya, and Bandung.
Indonesia Car Rental Market by type of vechiles
- The Indonesia Car Rental market is segmented by type of vehicles into small cars/hatchbacks, Sedans, SUVs and others.
- The Small Cars/Hatchbacks are the dominant segment in the market in 2022.
- These vehicles are cost-effective, fuel-efficient, and well-suited for navigating congested urban areas. They are popular among both domestic and international travelers looking for affordable and practical transportation options. Additionally, small cars/hatchbacks generally offer better availability and a wider range of options compared to other segments.
Indonesia Car Rental MARKET by market structure
- The Indonesia Car Rental market is segmented by market structure into organized and unorganized market structure.
- Organized market structure is the dominant segment in the market in 2022.
- Organized car rental companies typically have established operations, professional services, standardized processes, and a wide range of vehicle options. They offer greater reliability, quality assurance, and customer support, making them preferred choices for both individual and corporate customers seeking a more structured and trustworthy car rental experience.
Indonesia Car Rental MARKET by ICE/EV
- The Indonesia Car Rental market is segmented by ICE/EV into
- ICE (Internal Combustion Engine) and
- Electric Vehicles.
- The internal Combustion engine segment in the dominant segment in the Indonesia Car rental market in 2022.
- This is because electric vehicles (EVs) are still relatively new and their infrastructure, such as charging stations, may not be as widespread or readily available in Indonesia compared to countries with more mature EV markets. However, it's important to note that the adoption of EVs is growing globally, and the dominance of segments may shift in the future.
Indonesia Car Rental MARKET by Mode of Booking
- The Indonesia Car Rental market is segmented by mode of booking into online and offline.
- Online booking dominates the Indonesia car rental market in terms of revenue in 2022 and is registers a significant growth in terms of revenue during the forecast period. The rise in the use of internet and mobile phone applications across the country is likely to enhance the use of online booking platforms.
Indonesia Car Rental MARKET by application
- The Indonesia Car Rental market is segmented by application into business and leisure.
- Leisure trips hold a significant market share in the Indonesia car rental market in 2022, due to the increasing number of tourist arrivals contributing to increasing the country’s GDP as well.
Indonesia Car Rental MARKET by Region
- The Indonesia Car Rental market is segmented by Region into Jakarta, Surabaya, Bali, Yogyakarta and Others.
- Jakarta hold the most dominant region in the Indonesia car rental market in 2022.
- Jakarta, as the capital city and a major economic hub, would be a dominant segment due to its large population, higher tourism activity, and business travel. Surabaya, Bali, and Yogyakarta are also popular tourist destinations. These regions also include popular tourist spots such as Bandung, Lombok, and Medan. The demand for car rentals in these areas is influenced by factors like tourism attractions, business activities, and transportation infrastructure, making them potential dominant segments in the market.
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Competition Scenario in Indonesia Car Rental Market
The competition scenario in the Indonesia car rental market is characterized by a mix of established car rental companies, regional players, and local operators. The market is relatively fragmented, with a wide range of options available to consumers. Established car rental companies and online aggregators dominate the organized segment, offering a diverse fleet of vehicles, competitive pricing, and convenient online booking platforms. These players often have nationwide or regional networks and cater to both individual and corporate customers.
However, the market also comprises numerous smaller, unorganized operators, especially in tourist destinations and local markets. These operators may offer more flexible pricing options but may have limitations in terms of fleet size, service quality, and consistency.
What is the Expected Future Outlook for the Overall Indonesia Car Rental Market?
The Indonesia Car Rental market was valued at USD ~billion in 2022 and is anticipated to reach USD ~billion by the end of 2027F, witnessing a CAGR of ~% during the forecast period 2022-2027F. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.
The Indonesia Car Rental market is driven by expanding middle class, growing tourism sector, and the emergence of ride-hailing. However, the market is also constantly being influenced by rapid development in technology, product innovation, and diversification in some countries.
For Instance, In June 2022, an exciting development took place as CARRO and PT Mitra Pinasthika MustikaTBK joined forces through a binding agreement. The collaboration involved a substantial investment of SGD 75 million (approximately USD 55.7 million) by CARRO, resulting in the acquisition of a 50% ownership stake in PT Mitra Pinasthika MustikaTBK. This strategic alliance marked a significant milestone in their partnership, setting the stage for future growth and cooperation in the market.
In May 2022, PT Blue Bird Tbk and PT AngkasaPura made an official announcement regarding their partnership. The collaboration aimed to offer convenient and comfortable transportation services for travelers from
Jenderal Ahmad Yani International Airport to various destinations in Semarang. This strategic alliance was in line with Blue Bird's mission to promote mobility as a service and support the transportation ecosystem of the airport. By joining forces, the two companies aimed to enhance the overall travel experience for passengers, ensuring seamless connectivity and efficient transportation solutions.
Furthermore, During March 2022, Minister of Tourism and Creative Economy, Sandiaga Uno, engaged in a significant meeting with 18 foreign investors. The purpose of the meeting was to present sustainable tourism projects amounting to USD 1.5 billion. These projects were aimed at bolstering the tourism industry in Indonesia and were expected to contribute to approximately 20% of the sector's growth. Moreover, the investments were projected to contribute to a 5% expansion in the overall national economy for the year 2022.
In conclusion, the future outlook of the car rental market in Indonesia appears promising. Factors such as the expanding middle class, growing tourism sector, and the emergence of ride-hailing services are likely to drive demand. However, increasing competition may lead to price wars and improved services. The market may also witness a shift towards electric vehicles, necessitating infrastructure development. Furthermore, technology integration and government regulations will play crucial roles in shaping the industry's future.
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