The
report Australia
Furniture Market may be defined as the consumer
expenditure by the residential, hospitality and commercial customers for the
purchase of furniture and furnishings in Australia. The furnishing market
includes only home furnishings. The three main sectors of the industry are
residential furniture, commercial (office or corporate) and hospitality
(hotels, motels, resorts, etc). The market includes the distribution channels
such as home ware and home furnishing stores, Home Improvement and Gardening
Stores, Department Stores, Mass Merchandisers, Internet Retailing,
Supermarkets, Variety Stores, and Warehouse Clubs. The market is computed at
the retail price level. Used Furniture sales have not been included. Exports
have also not been considered in the market
Residential
furniture Market: The market is defined as the consumer expenditure made
by the residential customers for the purchase of bedroom, living room, kitchen,
home office, dining room, storage and outdoor furniture.
Australia Bedroom
Furniture Market: This includes revenue generated from retail sales of
furniture used in bedrooms such as bed frames, wardrobes, side tables and
corner tables from both online and offline organized/unorganized stores,
imported and domestically produced goods calculated at retail price. Second
hand, rental and refurbished products have not been considered. The furnishings
used in bedroom have not been considered in the bedroom furniture market
revenues.
Australia Living Room Furniture Market: This includes
revenue generated from retail sales of imported and domestically produced
furniture from both online and offline organized/unorganized stores, used in
the living room of Australia household, such as sofas, sofa cum bed, television
cabinets, center tables, coffee tables, side tables and storage cabinets,
calculated at the retail price. Second hand, rental and refurbished products
have not been considered. The furnishings used in living room have not been
considered in the living room furniture market revenues.
Australia Dining
Room Furniture Market: This includes revenue generated from retail sales of
imported and domestically produced furniture such as dining tables, chairs and
dining sets, from both online and offline organized/unorganized stores, used in
dining rooms in Australia households. Second hand, rental and refurbished
products have not been considered. The furnishings used in dining rooms have
not been considered in the dining room furniture market revenues.
Australia Hotel
Furniture Market: This includes revenue generated from retail sales of
furniture such as bed frames, dressing tables, wardrobes, side tables, dining
sets, storage units, kitchen furniture, sofa, conference tables and corner
tables, typically used in all hotels in the country, from both online and
offline organized/unorganized stores, imported and domestically produced goods
calculated at retail price. Second hand, rental and refurbished products have
not been considered. The furnishings used in hotels have not been considered in
the hotels furniture market revenues.
Australia Office Furniture Market: This includes revenue
generated from retail sales of furniture such as office chairs, work station
desks, conference tables and corner tables, typically used in all offices in
the country, from both online and offline organized/unorganized stores,
imported and domestically produced goods calculated at retail price. Second
hand, rental and refurbished products have not been considered. The furnishings
used in offices have not been considered in the office furniture market
revenues.
Modular Kitchen Furniture Market: The market may be defined as
the consumer expenditure by the residential customers on the modular kitchen
installation through project as well as retail sales.
Online
Furniture Market: The market may be defined as the consumer expenditure
by the residential customers for the purchase of furniture through online
portals at a retail price.
Organized
Market: Organized market includes the players that has a minimum of 30
stores all across Australia.
Unorganized
Market: Unorganized market includes the players that has less than 30
stores all across Australia.
Hypothesis Creation: The research team had first framed a
hypothesis about the market through analysis of existing industry factors
obtained from magazines, journals, and annual reports of major companies and
several articles. The team has used both public and proprietary databases to
define and collect each market data point such as furniture exports, urban
population, number of households, international and domestic tourists and
several other factors.
Hypothesis Testing: The research team has conducted
multiple computer assisted telephonic interview (CATI) with several industry
professionals including decision makers in Australia Furniture market. The
industry professionals included the executive in companies such as Harvey
Norman, Nick Scali, Fantastic Holdings, Freedom Furniture, IKEA and others. The
analysts at Ken Research collated their insights on the market onboard and to
seek justification for the hypothesis framed by the team.
Sanity
Checking: General consensus on data collected from primary research and
public and proprietary databases has been reached by conducting in-house
decision tree analysis of the data points available and by comparing it with
macro-economic factors. Data has been collected and verified through
cross-sanity checking between primary and secondary sources. Secondary data
sources include the analysis of existing industry factors, obtained from
company reports and from magazines, journals and online articles.
Future Forecasting via Poll Opinions and
Statistical Tools: The
future of Australia Furniture market was forecasted on the basis of future
plans of the government and major players operating in the market. In addition
to that, the growth in the macroeconomic factors was accounted before projecting
the Australia Furniture market during the forecast period. The macroeconomic
factors which were considered in the report include number of hotel rooms,
number of middle class households, consumer expenditure and number of
households in Australia. The projected numbers were further confirmed from the
industry veterans in the furniture industry of the country.
Interpretation
and Proofreading: The final analysis was then interpreted in the
research report by our expert team well versed with the furniture industry.
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