Global Market Research Reports : Ken Research: Global Cloud Gaming Application

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Monday, October 3, 2022

3 Key Insights on Competitive Landscape in Global Cloud Gaming Market

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Few Diverse Global Players Dominate the Market Holding Majority Revenue Share Despite Presence of about ~500 Competitors Comprising a Large Number of Country-Niche Players and Some Specialist Players, finds a recent market study on Global Cloud Gaming Market By Ken Research

Cloud gaming refers to a game that lives on a company server rather than on the gamer’s device or computer. The gamer enters the game by installing a client program that can allow to access the server where the games are running. The main advantage of cloud gaming is that the gaming company can upgrade or modify the games without having to worry much about the capabilities or performance of users’ computers. Cloud gaming has been there since the late 2000s, but the technology and internet speeds were not properly optimized for its performance until several years later.

Global Players Constitute 10% of Total Number of Competitors While Country-Niche Players Represent 65% Total Number of Competitors.

A comprehensive competitive analysis conducted during the Research Study found that the Global Cloud Gaming Market is highly competitive with more than 500 players which include globally diversified players, regional players as well as a large number of country-niche players having their own niche in Healthcare industries. The large global players comprise about ~10% in terms of the number of companies and Country Niche players account for ~65% total number of companies. Most of the country-niche players are start-ups. Some of these who successfully evolve to create application-specific solutions often get acquired by large global players seeking to grow and diversify quickly. Ken Research shares 3 key insights on the competitive landscape of this dynamic market from its latest research study.

Leading Global Players' Ongoing Efforts To Provide Cloud Gaming Solutions To A wide range of Gaming Industries Are Driving Their Revenue Growth From This Market.

Detailed comparative analysis of key competitors available within the Research Study shows that specialist players such as NVIDIA Corporation, Tencent Holdings Ltd., Activision Blizzard, Inc., and Blacknut are highly focused on providing a significant number of Cloud Gaming solutions and advanced techniques that can be used across Gaming Industries. Furthermore, several companies and organizations are aggressively investing in R&D to increase the development of Cloud Solutions in the Gaming Sector. Some of the developments of the global players are:-

In 2021, NVIDIA Corporation collaborated with Electronic Arts Inc. by bringing HIT Games to increase GeForce NOW’s gaming platform
In 2021, Blacknut collaborated with Communications and Entertainment Group NOS to provide a proper gaming experience with the help of 5G across Portugal and also aims to offer around 450+ games over the 5G network.

Post-Covid pandemic, the trend of launching products with accelerated the use of cloud gaming devices and services has gained momentum with the launching of 5G in many regions

While many sectors of the economy are suffering as a result of the isolation and pandemic, the game industry is growing rapidly. The pandemic of Covid 19 has substantially accelerated the use of cloud gaming devices and services because the gaming industry was immediately ready to serve customers digitally and meet the growing demand for digital entertainment and due to lockdown restrictions people were mostly locked at their places and cloud gaming did not require any additional hardware and can be played almost on any device turning it into their pass times during lockdown.

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In 2021, Tencent launched Level Infinite to deliver high-quality games to a global audience by offering technical and production assistance. In June 2022 Microsoft launched Xbox Cloud Gaming in New Zealand and Argentina. Pass Ultimate subscribers of XBOX Game Pass can stream more than 100 games to phones, tablets, PCs, and Samsung TVs.Xbox Cloud Gaming is now available in 28 countries and is powered by custom Xbox Series X consoles.

Increased adoption of Cloud Technology in the Gaming Sector Globally leading to major industry-wide developments, acquisitions, and deal-wins

In 2022, NVIDIA Corporation launched an upgraded GeForce RTX 3080 graphics card with 12GB of memory for the fastest frame rates, low latency, and highest resolutions.
In March 2021, European Commission approved the acquisition of ZeniMax media which is a publisher and game developer by Microsoft Corporation.
In Nov 2021, Microsoft and SEGA collaborated on a 'Super Game' project to develop 'large scale global games' on the Azure cloud platform.
In May 2022, Microsoft’s Xbox division collaborated with Epic Games to put the popular free-to-play online game Fortnite up on its cloud gaming servers.
In August 2022, Unity partnered with Microsoft for making Azure its cloud solution to develop real-time 3D experiences which can be used by the developers to use Azure and the Unity engine together, making it easier for them to get their games on Xbox and PC.
According to CMA report Apple’s App Store Review Guidelines include various policies that prevent how cloud gaming apps can function as native apps from Apple’s App Store. For example, an app offering access to a catalogue of games (like Nvidia GeForce Now, Game Pass, or Amazon Luna) is not allowed on the App Store. Instead, Apple requires that each game individually is submitted to the App Store, which means that games must be individually downloaded to the gamer’s device and that multiple games cannot be streamed from one single app. In addition, game streaming services are compelled to use Apple’s IAP system and they are not spared from it like other types of streaming such as video and music. According to the CMA’s interim report, Apple’s internal documents display that it had “some awareness” that its policies presented notable challenges to cloud gaming services accessing Apple’s App Store.

For more information on the research report, refer to the below link:

Global Demand for Cloud Gaming Market: Ken Research

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5 Key Insights on US$20 Bn Opportunity in Global Cloud Gaming Market

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Driven by 5G technology’s low latency capability and an increasing number of gamers across the globe: Global Cloud Gaming Market is forecasted to cross ~US$20 Bn by 2028 says Ken Research Study

According to Ken Research estimates, the Global Cloud Gaming Market – which grew from around US$ ~0.3 Bn in 2017 to nearly US$1 Bn in 2021 – is expected to grow further into a more than US$20 Bn opportunity by 2028. Ken Research shares 5 key insights on this high opportunity market from its latest research study.

Global Cloud Gaming Industry is Expected to Witness Exponential Growth, as the Number of Gamers and Access to 4G & 5G Technology Increases across the Globe

The Global Cloud Gaming Market is expected to witnessed an exponential growth of ~60% during the forecast period 2022-2028 primarily due to growing access to 4G and 5G technology’s low latency capability and the increasing number of gamers across the globe. Furthermore, during the Covid-19 pandemic, the Gaming industry developed a focus as companies relied on the launch of 5G technology to enhance efficiency due to low latency for the proper functioning of the games due to higher internet speed. The market is forecast to reach ~ 20Bn by 2028 from ~1Bn in 2021, witnessing a CAGR of around 60% during this period.

North America has the Fastest Adoption of Cloud Technology in the Gaming Sector Due to More Investments in The Industry and The Availability of Proper Fast Internet Infrastructure

Cloud gaming market growth is mainly driven due to an increase in people's inexpensiveness in the region and the region's strong economic foundation with the acceptance of cloud technology. Furthermore, free and mobile games are boosting the region's market growth with the presence of high-speed internet infrastructure in the region.

According to Ericsson, mobile operators can earn revenue from their 5G networks in North America and boost their service revenues by targeting segments of their subscriber base like cloud gamers with performance-oriented network slices.

Lack of High-Speed Internet in countries where 5G network is limited in countries like Latin America and the Caribbean acts as a challenge for the market

The challenge which the cloud gaming industry is facing is the lack of availability of high-speed internet within several countries as cloud gaming requires reliable and consistent speed of internet with proper bandwidth and setting up such a connection might be expensive. So lag in gaming or proper responsiveness of the game while playing might be an issue. Within developing geographies like Latin America there is very limited access to 5G mobile technology even as of 2022.

File Streaming Solution Segment Dominate the Market Contributing over half of the Revenue Share and they are Likely to Retain Dominance Even During Forecast Period

Among the Solution segments, File Streaming remained the dominant segment during the 2019-2021 period contributing over half of the market revenue share. Further, the Research Study found that this segment is likely to retain dominance even by 2028. File streaming is also known as stream file transfer. This technology allows players to have access to the game after downloading a small number of files to their devices. It allows game developers to decrease the cost of media production and send patches to gamers.

However, the Video Streaming Solution Segment is expected to witness the fastest growth. The growth is mainly as it can be used or played on any kind of device without the help of any technology. It has decreased the latency-related issue for cloud-based gamers.

The smartphone segment is the fastest growing Device segment in the cloud Gaming Market

Low cost of internet subscription and proper investment in the 5G technology increases the possibility of using Smartphones by people which boosts the potential of Cloud Gaming solutions.

The adoption of Smartphones is expected to increase to 85% by 2025 from 81% in 2021 according to Global System for Mobile Communications Association (GSMA) which also attracts gaming companies to focus more on mobile-based games.