Global Cloud Gaming Market Growth Rate, Outlook, and Revenue Forecast 2022-2028: Ken Research

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Global Cloud Gaming Market by End-User

The Global Cloud Gaming market is segmented by End-User into Casual Gamers, Avid Gamers and Hardcore Gamers.

Hardcore gamers segment of the Global Cloud Gaming market is estimated to account for the largest market share in 2022

Hardcore gamers play games mostly as a hobby and spend a large amount of money and significant of time on them.

Another important reason is that improvement in 5G resulting in high speed is leading to more adoption of cloud gaming by Hardcore gamers.

These are also driven by the increase of powerful smartphones, there has been a rise of 40% in hardcore gamers in India post-COVID.

The Avid gamers segment is forecasted to be the fastest growing segment from 2022 to 2028

Global Cloud Gaming Market by Geography

The North America Cloud Gaming Market is forecasted to be the fastest growing market during 2022-2028.

Cloud gaming market growth is mainly driven due to an increase in people's inexpensiveness in the region and the region's strong economic foundation, combined with updated technologies. Furthermore, free and mobile games are boosting the region's market growth. The high expendable income is driving growth, along with the updated technologies.

The Asia-Pacific cloud gaming market is estimated to account for the largest market share in 2022

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Competition Scenario in Global Cloud Gaming Market

The Global Cloud Gaming Market is highly competitive with more than 500 players which include globally diversified players, regional players as well as a large number of country-niche players in the Cloud Gaming market. Most of the country-niche players are start-ups in Cloud Gaming.

The large global players comprise about 10% in terms of the number of competitors followed by country niche players which account for ~65% of the number of the competitors. Most of the country-niche players are start-ups. Some of these who successfully evolve to create application-specific solutions often get acquired by large global players seeking to grow and diversify quickly.

The Leading Country Niche players such as Parsec Cloud, Inc., Shadow, Rainway, and Ubitus K.K. are highly focused on providing a significant number of Cloud Gaming Solutions.

What is the Expected Future Outlook for the Overall Global CLOUD GAMING Market Across the globe?

The Global Cloud Gaming Market was valued at USD ~billion in 2022 and is anticipated to reach USD ~billion by the end of 2028F, witnessing a CAGR of ~% during the forecast period 2022-2028F. The realistic growth scenario represents the most likely scenario as per current market conditions. This scenario assumes that there will be no overall impact on the market due to any potential COVID-19 waves in the future.

The Global Cloud Gaming market is driven by rising internet penetration, access to strong smartphones and impact of Covid-19. However, the market is also constantly being influenced by rapid development in technology, product innovation, and diversification in some countries.

With the increasing collaborations and emergence of new products, the Global Cloud Gaming market is changing rapidly. For instance, in 2022, NVIDIA Corporation launched an upgraded GeForce RTX 3080 graphics card with 12GB of memory for the fastest frame rates, low latency, and highest resolutions.

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In 2022, Tencent Games decided to Publish PUBG Mobile and PUBG Mobile Lite under Banner of Level Infinite.

Furthermore, In 2021, NVIDIA Corporation collaborated with Electronic Arts Inc. by bringing HIT Games to increase GeForce NOW’s gaming platform

In 2021, Blacknut collaborated with Communications and Entertainment Group NOS to provide a proper gaming experience with the help of 5G across Portugal and also aims to offer around 450+ games over the 5G network.

In 2021, Tencent launched Level Infinite to deliver high-quality games to a global audience by offering technical and production assistance.

The Global Cloud Gaming Market is forecasted to continue an exponential growth that is witnessed since 2017. It is primarily driven by 5G technology’s low latency capability and the increasing number of gamers across the globe. Though the market is highly competitive with over 500 participants, few global players control the dominant share, and regional players also hold a significant share.

By Offering

• Infrastructure

• Gaming Platform Services

By Device Type

• Smartphones

• Tablets

• Gaming Consoles

• PCs & Laptops

• Smart TVs

• Head-Mounted Displays

By Solution

• Video Streaming

• File Streaming

By End User Segment

• Casual Gamers

• Avid Gamers

• Hardcore Gamers

By Geography

• NORTH AMERICA (USA, Canada, Mexico)

• LAMEA (Latin America, Middle East, Africa)

• EUROPE (UK, France, Germany, Italy, Spain, Rest of Europe)

• ASIA-PACIFIC (China, India, South Korea, Australia, Indonesia, Japan, Rest of Asia Pacific)

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Global Cloud Gaming Market Size, Segments, Outlook, and Revenue Forecast 2022-2028: Ken Research

Global Cloud Gaming Market is expected to witness exponential growth of around 60% CAGR to 2022-2028: Ken Research

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What is the Size of Global Cloud Gaming Industry?

Global Cloud Gaming market is growing at a CAGR of ~% in 2017-2022 and is expected to reach ~USD Bn by 2028F.

The Cloud Gaming Market is largely driven rising internet penetration, access to strong smartphones and impact of Covid-19.

According to GSMA 2019, there were 5.2 billion smartphone connections globally and by 2025 smartphone usage is expected to reach around 80%. Due to this gaming developers are developing more mobile-based games. So that they can earn more revenue from people adopting the usage of smartphones.

Poor internet connectivity within some countries acts as a major barrier for the cloud gaming market as it requires high-speed internet with proper bandwidth and setting up such a connection might be expensive. So, lag in gaming or proper responsiveness of the game while playing might be an issue.

The pandemic of COVID-19 has substantially accelerated the use of cloud gaming devices and services as due to lockdown restrictions people were mostly locked in their places and cloud gaming did not require any additional hardware and can be played almost on any device turning it into their pass times during lockdown.

Global Cloud Gaming Market by Offering

The Global Cloud Gaming Market is segmented by Offering into Infrastructure and Gaming Platform Services.

In the Global Cloud gaming market, the Gaming Platform Services segment is the fastest growing during the forecast period.

Gaming Platform Services reduce the limitations based on graphics performance, storage requirements, and processing power and provide an amazing gaming experience.

With the help of Gaming Platform Services gamers don’t have to wait for downloading and installation of the game which provides an added advantage. In 2022, Meta launched the game development platform Crayta to Facebook Gaming’s cloud streaming service that lets one build and play games with friends in real time.

Global Cloud Gaming Market by Device Type

The Global Cloud Gaming Market is segmented by Device Type into Smartphones, Tablets, Gaming Consoles, PCs & Laptops, Smart TVs and Head-Mounted Displays.

Tablets, PC & Laptops segment holds the largest market share in 2021

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Early acquisition of Tablets, PC & Laptops led to the development of innovative games as gamers were already using PC & tablets from before so it has already captured the market and these devices are expected to still capture the largest market share because devices are constantly updating their configuration for better performance.

In June 2022, Microsoft launched Xbox Cloud Gaming in New Zealand and Argentina. Ultimate subscribers of XBOX Game Pass can stream more than 100 games to phones, tablets, PCs, and Samsung TVs.

Global Cloud Gaming Market by Solution

The Global Cloud Gaming Market is segmented by Solution into Video Streaming and File Streaming.

The File Streaming Solution segment of the Global Cloud Gaming Market is expected to have the largest market share during the forecast period

This technology allows players to have access to the game after downloading a small number of files to their devices. It allows game developers to decrease the cost of media production and send patches to gamers.

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By Offering

• Infrastructure

• Gaming Platform Services

By Device Type

• Smartphones

• Tablets

• Gaming Consoles

• PCs & Laptops

• Smart TVs

• Head-Mounted Displays

By Solution

• Video Streaming

• File Streaming

By End User Segment

• Casual Gamers

• Avid Gamers

• Hardcore Gamers

By Geography

• NORTH AMERICA (USA, Canada, Mexico)

• LAMEA (Latin America, Middle East, Africa)

• EUROPE (UK, France, Germany, Italy, Spain, Rest of Europe)

• ASIA-PACIFIC (China, India, South Korea, Australia, Indonesia, Japan, Rest of Asia Pacific)

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Global Cloud Gaming Market Size, Segments, Outlook, and Revenue Forecast 2022-2028: Ken Research

 

Global Cloud Gaming Market is expected to witness exponential growth of around 60% CAGR over the next 6 years 2022-2028: Ken Research

 Cloud gaming is a process of playing video games in data centers using remote servers. There’s no requirement to download and install games on a console or a PC. Instead, streaming service providers require a stable and smooth internet connection to send gaming information to a browser or an app installed on the recipient's device. The game is mostly played on the remote server, but one can communicate and watch with everything available locally on their device.

According to Ken Research Analysis, the Global Cloud Gaming Market is expected to witness exponential growth of around 60% CAGR over the next six years (2022-2028) and cross ~US$ 20 Bn revenue by 2028.

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• According to GSMA 2019, there were 5.2 billion smartphone connections globally and by 2025 smartphone usage is expected to reach around 80%. Due to this gaming developers are developing more mobile-based games. So that they can earn more revenue from people adopting the usage of smartphones.
• Poor internet connectivity within some countries acts as a major barrier for the cloud gaming market as it requires high-speed internet with proper bandwidth and setting up such a connection might be expensive. So lag in gaming or proper responsiveness of the game while playing might be an issue.
• The pandemic of COVID-19 has substantially accelerated the use of cloud gaming devices and services as due to lockdown restrictions people were mostly locked in their places and cloud gaming did not require any additional hardware and can be played almost on any device turning it into their pass times during lockdown.

Key Trends by Market Segment

By Offering: In the Global Cloud gaming market, the Gaming Platform Services segment is the fastest growing during the forecast period.

• Gaming Platform Services reduce the limitations based on graphics performance, storage requirements, and processing power and provide an amazing gaming experience.
• With the help of Gaming Platform Services gamers don’t have to wait for downloading and installation of the game which provides an added advantage.
• In 2022, Meta launched the game development platform Crayta to Facebook Gaming’s cloud streaming service that lets one build and play games with friends in real time.

By Device: Tablets, PC & Laptops segment holds the largest market share in 2021

• Early acquisition of Tablets, PC & Laptops led to the development of innovative games as gamers were already using PC & tablets from before so it has already captured the market and these devices are expected to still capture the largest market share because devices are constantly updating their configuration for better performance.
• In June 2022, Microsoft launched Xbox Cloud Gaming in New Zealand and Argentina. Ultimate subscribers of XBOX Game Pass can stream more than 100 games to phones, tablets, PCs, and Samsung TVs. Xbox Cloud Gaming is now available in 28 countries and is powered by custom Xbox Series X consoles.

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By Solution: The File Streaming Solution segment of the Global Cloud Gaming Market is expected to have the largest market share during the forecast period

• This technology allows players to have access to the game after downloading a small number of files to their devices. It allows game developers to decrease the cost of media production and send patches to gamers.
• The growth of the File Streaming Segment is mainly due to its ability to perform after downloading a little portion of the file the gamers provide file patches to the developers for reducing the amount of cost of the media item.
• It can be used or played on any kind of device without the help of any technology due to which the latency issue has been reduced to a high level thus enhancing the video streaming while enjoying the game.
• In 2022, NVIDIA Corporation launched an upgraded GeForce RTX 3080 graphics card with 12GB of memory for the fastest frame rates, low latency, and highest resolutions for enhanced video streaming in the Cloud Gaming Market.

By End-user: Hardcore gamers segment of the Global Cloud Gaming market is estimated to account for the largest market share in 2022

• Hardcore gamers play games mostly as a hobby and spend a large amount of money and significant of time on them.
• Another important reason is that improvement in 5G resulting in high speed is leading to more adoption of cloud gaming by Hardcore gamers.
• Driven by the increase of powerful smartphones, there has been a rise of 40% in hardcore gamers in India post-COVID.

The Avid gamers segment is forecasted to be the fastest growing segment from 2022 to 2028

• They mostly depend on Youtube gaming for reviews and as the popularity of video games is increasing, gamers are getting addicted to mobiles for their satisfaction.

By Geography: The North America Cloud Gaming Market is forecasted to be the fastest growing market during 2022-2028.

• Cloud gaming market growth is mainly driven due to an increase in people's inexpensiveness in the region and the region's strong economic foundation, combined with updated technologies.
• Furthermore, free and mobile games are boosting the region's market growth. The high expendable income is driving growth, along with the updated technologies.
• According to NewZoo number of gamers in North America in 2020 was 210 Million.

The Asia-Pacific cloud gaming market is estimated to account for the largest market share in 2022.

• Asia-Pacific is set to be the most appealing market for business expansion for key shareholders across the globe.
• The increasing internet-dependent population, initiatives by the government, and financial growth are a few important market factors that are making Asia-Pacific an emerging market for all kinds of players.
• According to NewZoo number of gamers in Asia pacific in 2020 was 1447 Million.
• According to NewZoo over 55% of the world’s three billion gamers will be from Asia Pacific by 2024.

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Competitive Landscape

The Global Cloud Gaming Market is highly competitive with more than 500 players which include globally diversified players, regional players as well as a large number of country-niche players in the Cloud Gaming market. Most of the country-niche players are start-ups in Cloud Gaming.

The large global players comprise about 10% in terms of the number of competitors followed by country niche players which account for ~65% of the number of the competitors. Most of the country-niche players are start-ups. Some of these who successfully evolve to create application-specific solutions often get acquired by large global players seeking to grow and diversify quickly.

The Leading Country Niche players such as Parsec Cloud, Inc., Shadow, Rainway, and Ubitus K.K. are highly focused on providing a significant number of Cloud Gaming Solutions.

Recent Developments Related to Major Players

• In 2021, NVIDIA Corporation collaborated with Electronic Arts Inc. by bringing HIT Games to increase GeForce NOW’s gaming platform
• In 2021, Blacknut collaborated with Communications and Entertainment Group NOS to provide a proper gaming experience with the help of 5G across Portugal and also aims to offer around 450+ games over the 5G network.
• In 2021, Tencent launched Level Infinite to deliver high-quality games to a global audience by offering technical and production assistance.
• In 2022, NVIDIA Corporation launched an upgraded GeForce RTX 3080 graphics card with 12GB of memory for the fastest frame rates, low latency, and highest resolutions.
• In 2022, Tencent Games decided to Publish PUBG Mobile and PUBG Mobile Lite under Banner of Level Infinite.

Conclusion

The Global Cloud Gaming Market is forecasted to continue an exponential growth that is witnessed since 2017. It is primarily driven by 5G technology’s low latency capability and the increasing number of gamers across the globe. Though the market is highly competitive with over 500 participants, few global players control the dominant share, and regional players also hold a significant share.

Note: This is an upcoming/planned report, so the figures quoted here for market size estimate, forecast, growth, segment share and competitive landscape are based on initial findings and might vary slightly in the actual report. Also, any required customizations can be covered to the best feasible extent for Pre-booking clients and report delivered within maximum 2 working weeks.

Market Taxonomy

The Global Cloud Gaming Market Size, Segments, Outlook, and Revenue Forecast 2022-2028 is segmented by Offering, Device Type, Solution, End User and Geography. In addition, the report also covers the market size for each of the four regions of the Global Cloud gaming markets. The revenue used to size and forecast the market for each segment is US$ billion.

By Offering     

• Infrastructure
• Gaming Platform Services

By Device Type            

• Smartphones
• Tablets
• Gaming Consoles
• PCs & Laptops
• Smart TVs
• Head-Mounted Displays

By Solution     

• Video Streaming
• File Streaming

By End User Segment

• Casual Gamers
• Avid Gamers
• Hardcore Gamers

By Geography

• NORTH AMERICA (USA, Canada, Mexico)
• EUROPE (UK, France, Germany, Italy, Spain, Rest of Europe)
• ASIA-PACIFIC (China, India, South Korea, Australia, Indonesia, Japan, Rest of Asia Pacific)
• LAMEA (Latin America, Middle East, Africa)

3 Key Insights on Competitive Landscape in Global Cloud Gaming Market

 

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Few Diverse Global Players Dominate the Market Holding Majority Revenue Share Despite Presence of about ~500 Competitors Comprising a Large Number of Country-Niche Players and Some Specialist Players, finds a recent market study on Global Cloud Gaming Market By Ken Research

Cloud gaming refers to a game that lives on a company server rather than on the gamer’s device or computer. The gamer enters the game by installing a client program that can allow to access the server where the games are running. The main advantage of cloud gaming is that the gaming company can upgrade or modify the games without having to worry much about the capabilities or performance of users’ computers. Cloud gaming has been there since the late 2000s, but the technology and internet speeds were not properly optimized for its performance until several years later.

Global Players Constitute 10% of Total Number of Competitors While Country-Niche Players Represent 65% Total Number of Competitors.

A comprehensive competitive analysis conducted during the Research Study found that the Global Cloud Gaming Market is highly competitive with more than 500 players which include globally diversified players, regional players as well as a large number of country-niche players having their own niche in Healthcare industries. The large global players comprise about ~10% in terms of the number of companies and Country Niche players account for ~65% total number of companies. Most of the country-niche players are start-ups. Some of these who successfully evolve to create application-specific solutions often get acquired by large global players seeking to grow and diversify quickly. Ken Research shares 3 key insights on the competitive landscape of this dynamic market from its latest research study.

Leading Global Players' Ongoing Efforts To Provide Cloud Gaming Solutions To A wide range of Gaming Industries Are Driving Their Revenue Growth From This Market.

Detailed comparative analysis of key competitors available within the Research Study shows that specialist players such as NVIDIA Corporation, Tencent Holdings Ltd., Activision Blizzard, Inc., and Blacknut are highly focused on providing a significant number of Cloud Gaming solutions and advanced techniques that can be used across Gaming Industries. Furthermore, several companies and organizations are aggressively investing in R&D to increase the development of Cloud Solutions in the Gaming Sector. Some of the developments of the global players are:-

• In 2021, NVIDIA Corporation collaborated with Electronic Arts Inc. by bringing HIT Games to increase GeForce NOW’s gaming platform
• In 2021, Blacknut collaborated with Communications and Entertainment Group NOS to provide a proper gaming experience with the help of 5G across Portugal and also aims to offer around 450+ games over the 5G network.

Post-Covid pandemic, the trend of launching products with accelerated the use of cloud gaming devices and services has gained momentum with the launching of 5G in many regions 

While many sectors of the economy are suffering as a result of the isolation and pandemic, the game industry is growing rapidly. The pandemic of Covid 19 has substantially accelerated the use of cloud gaming devices and services because the gaming industry was immediately ready to serve customers digitally and meet the growing demand for digital entertainment and due to lockdown restrictions people were mostly locked at their places and cloud gaming did not require any additional hardware and can be played almost on any device turning it into their pass times during lockdown.

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In 2021, Tencent launched Level Infinite to deliver high-quality games to a global audience by offering technical and production assistance. In June 2022 Microsoft launched Xbox Cloud Gaming in New Zealand and Argentina. Pass Ultimate subscribers of XBOX Game Pass can stream more than 100 games to phones, tablets, PCs, and Samsung TVs.Xbox Cloud Gaming is now available in 28 countries and is powered by custom Xbox Series X consoles.

Increased adoption of Cloud Technology in the Gaming Sector Globally leading to major industry-wide developments, acquisitions, and deal-wins

• In 2022, NVIDIA Corporation launched an upgraded GeForce RTX 3080 graphics card with 12GB of memory for the fastest frame rates, low latency, and highest resolutions.
• In March 2021, European Commission approved the acquisition of ZeniMax media which is a publisher and game developer by Microsoft Corporation.
• In Nov 2021, Microsoft and SEGA collaborated on a 'Super Game' project to develop 'large scale global games' on the Azure cloud platform.
• In May 2022, Microsoft’s Xbox division collaborated with Epic Games to put the popular free-to-play online game Fortnite up on its cloud gaming servers.
• In August 2022, Unity partnered with Microsoft for making Azure its cloud solution to develop real-time 3D experiences which can be used by the developers to use Azure and the Unity engine together, making it easier for them to get their games on Xbox and PC.
• According to CMA report Apple’s App Store Review Guidelines include various policies that prevent how cloud gaming apps can function as native apps from Apple’s App Store. For example, an app offering access to a catalogue of games (like Nvidia GeForce Now, Game Pass, or Amazon Luna) is not allowed on the App Store. Instead, Apple requires that each game individually is submitted to the App Store, which means that games must be individually downloaded to the gamer’s device and that multiple games cannot be streamed from one single app. In addition, game streaming services are compelled to use Apple’s IAP system and they are not spared from it like other types of streaming such as video and music. According to the CMA’s interim report, Apple’s internal documents display that it had “some awareness” that its policies presented notable challenges to cloud gaming services accessing Apple’s App Store.

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Global Demand for Cloud Gaming Market: Ken Research

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Global Cloud Gaming Market 2022-2028

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5 Key Insights on US$20 Bn Opportunity in Global Cloud Gaming Market

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Driven by 5G technology’s low latency capability and an increasing number of gamers across the globe: Global Cloud Gaming Market is forecasted to cross ~US$20 Bn by 2028 says Ken Research Study

Cloud gaming refers to a game that lives on a company server rather than on the gamer’s device or computer. The gamer enters the game by installing a client program that can allow to access the server where the games are running. The main advantage of cloud gaming is that the gaming company can upgrade or modify the games without having to worry much about the capabilities or performance of users’ computers. Cloud gaming has been there since the late 2000s, but the technology and internet speeds were not properly optimized for its performance until several years later.

According to Ken Research estimates, the Global Cloud Gaming Market – which grew from around US$ ~0.3 Bn in 2017 to nearly US$1 Bn in 2021 – is expected to grow further into a more than US$20 Bn opportunity by 2028. Ken Research shares 5 key insights on this high opportunity market from its latest research study.

1. Global Cloud Gaming Industry is Expected to Witness Exponential Growth, as the Number of Gamers and Access to 4G & 5G Technology Increases across the Globe

The Global Cloud Gaming Market is expected to witnessed an exponential growth of ~60% during the forecast period 2022-2028 primarily due to growing access to 4G and 5G technology’s low latency capability and the increasing number of gamers across the globe.  Furthermore, during the Covid-19 pandemic, the Gaming industry developed a focus as companies relied on the launch of 5G technology to enhance efficiency due to low latency for the proper functioning of the games due to higher internet speed. The market is forecast to reach ~ 20Bn by 2028 from ~1Bn in 2021, witnessing a CAGR of around 60% during this period.

2. North America has the Fastest Adoption of Cloud Technology in the Gaming Sector Due to More Investments in The Industry and The Availability of Proper Fast Internet Infrastructure

Cloud gaming market growth is mainly driven due to an increase in people's inexpensiveness in the region and the region's strong economic foundation with the acceptance of cloud technology. Furthermore, free and mobile games are boosting the region's market growth with the presence of high-speed internet infrastructure in the region.

According to Ericsson, mobile operators can earn revenue from their 5G networks in North America and boost their service revenues by targeting segments of their subscriber base like cloud gamers with performance-oriented network slices.

3. Lack of High-Speed Internet in countries where 5G network is limited in countries like Latin America and the Caribbean acts as a challenge for the market

The challenge which the cloud gaming industry is facing is the lack of availability of high-speed internet within several countries as cloud gaming requires reliable and consistent speed of internet with proper bandwidth and setting up such a connection might be expensive. So lag in gaming or proper responsiveness of the game while playing might be an issue. Within developing geographies like Latin America there is very limited access to 5G mobile technology even as of 2022.

4. File Streaming Solution Segment Dominate the Market Contributing over half of the Revenue Share and they are Likely to Retain Dominance Even During Forecast Period

Among the Solution segments, File Streaming remained the dominant segment during the 2019-2021 period contributing over half of the market revenue share. Further, the Research Study found that this segment is likely to retain dominance even by 2028. File streaming is also known as stream file transfer. This technology allows players to have access to the game after downloading a small number of files to their devices. It allows game developers to decrease the cost of media production and send patches to gamers.

However, the Video Streaming Solution Segment is expected to witness the fastest growth. The growth is mainly as it can be used or played on any kind of device without the help of any technology.  It has decreased the latency-related issue for cloud-based gamers.

5. The smartphone segment is the fastest growing Device segment in the cloud Gaming Market

Low cost of internet subscription and proper investment in the 5G technology increases the possibility of using Smartphones by people which boosts the potential of Cloud Gaming solutions.

The adoption of Smartphones is expected to increase to 85% by 2025 from 81% in 2021 according to Global System for Mobile Communications Association (GSMA) which also attracts gaming companies to focus more on mobile-based games.

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Online Game Streaming Service Providers: Ken Research

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Ankur Gupta, Head Marketing & Communications

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