The report titled “India
Air Purifier Market Outlook to FY’2025 – Driven by Deteriorating Air Quality
and Rising Disposable Incomes” provides
a comprehensive analysis of the current positioning of the air purifier industry
in India. The report covers various aspects including the market size, current
air quality in India & health effects, ecosystem & value chain
analysis, end-user analysis, consumer decision making criteria, mega trends and
roadblocks faced by the industry. The report concludes with market projections
for future of the Air Purifier industry in India including forecasted industry
size by revenue and sales volume by FY’2025 and segmentations and the analysts’
take on the future.
India
Air purifier Market Overview and Size:
The Air Purifier
industry in terms of revenue in India has grown at a tremendous double-digit
CAGR of ~26.7% over FY’2014-FY’2020. The period saw the entry of various
international & domestic players into the market after 2010, recognizing
the immense growth potential of the industry. The market is currently highly
underpenetrated with the adopting primarily limited to the rich and affluent
households in the metro cities. The number of rich & upper middle income
households accounted for ~24% of the total number of households in the country
in 2019. In 2017, ~60% of the population was exposed to household air
pollution. The lack of awareness among consumers about indoor air pollution
acts a hindrance in propelling industry growth. The Delhi-NCR is currently the
largest market for air purifiers in the country and generates maximum sales
during peak months from October-December. Aggressive marketing strategies and
consistent product innovation has driven sales over the review period.
India
Air purifier Market Segmentations:
Technologies:
The HEPA & activated carbon technology has
been analyzed to dominate the industry with majority of the major players
adopting it along with additional filters such as pre filter, cold catalyst
filter, anti-virus filter and more. Different grades of HEPA filter such as
H11, H12, H13 & more are prevalent in the market as they eliminate the
minutest of the particles. HEPA, carbon & UV technology is also gaining
traction in the market. The adoption of ionizers & other technologies in
the market is low as they generate harmful ozone gas.
Distribution
Channels: Retail sales through modern retail chains and
other organized retail stores have accounted for majority of the industry
revenue as most consumers prefer assistance during buying the product and the
after-sales services offered. The number of internet subscribers reached ~687
million in 2019. The increasing online spending has also positively impacted
online sales of air purifiers, witnessing the fastest growth during the review period.
E-commerce platforms observe a spike in online sales during year-end or
festival sales.
Coverage
Area Applicability: Air purifiers with coverage
from 215 to 500 square feet have been observed to be the most demanded air
purifiers in the industry as they are an ideal fit for most room sizes in India
households. Air purifiers with CADR 250-250 m3/hour have been
observed to be preferred by the residential consumers. Air purifiers with
larger coverage areas are usually demanded by commercial & institutional
end-users.
Weight
of Air Purifier: There is increasing
preference for lighter and sleeker models by consumers which are easy to move
around and complement the aesthetics of the surroundings. Air purifiers
weighing less than 5 Kg or between 5-10 Kg have been observed to account for
majority of the sales in the industry in FY’2020.
Regions:
The Northern region accounts for majority of the
industry revenue due to the high PM2.5 levels, particularly in
Delhi-NCR. Five out of the world’s 30 most polluted cities included Delhi-NCR
and cities in its vicinity including Ghaziabad and Greater Noida in 2019. The
region generates maximum sales during October-December. Over the review period,
significant demand has come up from the Western & Southern states as well
due to the growth of residential, corporate as well as industrial units in
cities such as Mumbai & Bangalore.
End-Users:
The residential end-users have been identified to
account for majority of the industry revenue in FY’2020. The number of
household in India crossed ~28 crores in 2019 and urban population accounted
for ~34% of the total population. Increasing incidents of respiratory diseases
and disposable incomes are driving the sales of air purifiers within the
residential consumers. The demand from the commercial end-users particularly
hotel, hospitals & corporate offices and institutional end-users such as
embassies & government offices has also significantly increased during the
review period.
Competition
Scenario
The competition
in the market is moderately concentrated with the top 5 companies accounting
for ~76% of the revenue share in the market. Many international and domestic
companies compete in the market on the basis of parameters such as price,
product portfolio & features, distribution network, discounts offered and
more. Post 2017, companies offering premium products such as Dyson, Amway &
Coway among others entered the market to penetrate into the premium segment.
Future
Outlook and Projections
The industry is
expected to witness double digit growth in terms of revenue by FY’2025 with
increasing consumer awareness about indoor air pollution & disposable
incomes. The penetration of the product is anticipated to increase in other
major cities as the average price of the product goes down. Significant demand
os expected to arise from cities including Hyderabad, Ahemdabad, Pune, Nagpur,
Chandigarh, Coimbatore, Surat among others. Online sales are also expected to
witness growth as a spillover of the Covid-19 pandemic and as the number of internet
subscribers cross ~1.1 billion by 2025. Investment in innovative marketing
strategies and category creation initiatives to on-board commercial end-users
will be the way forward to stimulate air purifier sales in the future.
Key
Segments Covered:-
By
Technology
HEPA &
Carbon
HEPA, Carbon
& UV
HEPA, Carbon
& Ionizers
Others
By
Distribution Channel
Retail
Online
Direct
By
Coverage Area Applicability
Upto 250 sq. ft.
251-500 sq. ft.
Above 500 sq.
ft.
By
Weight of Air Purifier
Less than 5 Kg
5-10 Kg
More than 10 Kg
By
Region
North
West
South
East
By
End-Users
Residential
Commercial
Institutional
Companies Covered:-
Philips India
Limited
Honeywell India
Private Limited
Sharp Business
Systems (India) Private Limited
Blueair India
Private Limited
Dyson Technology
India Private Limited
Xiaomi
Technology India Private Limited
Panasonic India
Private Limited
Eureka Forbes
Limited
Kent Air
Purifiers Limited
Key
Target Audience:-
Air purifier
Companies
Component Manufacturing
Companies
Consumer
Appliance Companies
Air Purifier
OEMs/Assemblers
Air Purifier
Importers/Exporters
Modern Trade
Chains
Consultancy
Companies
Time
Period Captured in the Report:-
Historical
Period: FY’2014 - FY’2020
Forecast Period:
FY’2020 - FY’2025
Key Topics Covered in the Report:-
Air Quality in
India and Health Effects
Target
Addressable Market of Air Purifiers in India
Trends and
Growth Drivers in the Industry and Challenges Faced
Air Purifier
Industry Market Size and Segmentations, FY’2014 - FY’2020
Ecosystem and
Value Chain of Air Purifier Industry in India
Industry SWOT
Analysis
Customer
Decision Making Parameters
Cross Comparison
between Major Players and Company Profiles & Product Portfolios
Success Case
Studies in the Industry
Future Market
Size and Segmentations, FY’2020-FY’2025F
Factors
Affecting Future Growth (Covid-19 Impact)
Analysts’
Recommendations on Market Positioning and Future Target Hotspots
For More
Information on the research report, refer to below link:-
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Ankur Gupta, Head Marketing & Communications
+91-9015378249
