Residential Consumers are expected to drive the demand for air purifiers in the
future with rising health & hygiene concerns among the people. There is a
growing shift towards lighter and aesthetic looking models by the consumers and
innovative designs are anticipated to propel the demand in the future.
Currently
Northern cities such as Delhi, Gurugram & Noida and Mumbai in the West,
account for majority of the demand for air purifiers. With increasing commercial
activity and pollution levels, sales are expected to rise in other cities such
as Bangalore, Ahmedabad, Hyderabad, Kolkata, Nagpur, Surat, Coimbatore, Pune
and more.
Air
Purifier Companies are looking into the possibility of domestic manufacturing
of the product in future once the adoption in the country rises and a
significant growth is observed in the number of air purifiers sold in the
country.
Growth of E-Commerce: The total number of internet subscribers in India is expected
to cross ~1.1 billion by 2025. With rising internet penetration in the country
and increased online retail spending in the country, the air purifier industry
is expected to witness growth in sales through e-commerce platforms and online
sales are projected to experience fastest growth.
Increasing Consumer Awareness: In the current scenario, it is imperative for companies to
focus on educating consumers about the ill-effects of indoor air quality and
the benefits of using an air purifier. Innovative advertising campaigns and
marketing strategies are the way forward to stimulate demand for air purifiers
in the country. Companies are expected to foster collaborations with end-users
such as hotels & hospitals to promote air purifiers.
Plummeting Sales in Light of Covid-19 Outbreak: Retail sales have come to a standstill in the first quarter
of FY’2021 owing to the imposed lockdown and social distancing norms. The
industry will be affected by the halt in global trade as majority of air
purifiers are imported from manufacturing facilities of these companies located
in other countries. The effect of the pandemic is expected to be seen well
throughout the year owing to the reduced pollution levels and global economic
slowdown. Online sales are expected to drive the industry post the current
black swan event. However, steady recovery is expected in the industry with
rising health and safety concerns among the consumers.
Analysts
at Ken Research in their latest
publication "India Air Purifier Industry Outlook
to FY’2025- Driven by Deteriorating Air Quality and Rising Disposable Incomes
to Drive Market Growth” observed that the increasing disposable income and incidents
of respiratory diseases in metro cities will drive the demand for air
purifiers. Innovation in product design and features, comprehensive marketing
strategies, wider distribution networks and increasing adopting in other major
and tier-2 cities is expected to drive the demand in the industry in the
future. The India Air Purifier industry in terms of revenue is expected to grow
at a CAGR of ~20.2% during the period FY’2020 – FY’2025.
Key Segments Covered:-
By Technology
HEPA
& Carbon
HEPA,
Carbon & UV
HEPA,
Carbon & Ionizers
Others
By Distribution Channel
Retail
Online
Direct
By Coverage Area Applicability
Upto
250 sq. ft.
251-500
sq. ft.
Above
500 sq. ft.
By Weight of Air Purifier
Less
than 5 Kg
5-10
Kg
More
than 10 Kg
By Region
North
West
South
East
By End-Users
Residential
Commercial
Institutional
Companies Covered:-
Philips
India Limited
Honeywell
India Private Limited
Sharp
Business Systems (India) Private Limited
Blueair
India Private Limited
Dyson
Technology India Private Limited
Xiaomi
Technology India Private Limited
Panasonic
India Private Limited
Eureka
Forbes Limited
Kent
Air Purifiers Limited
Key Target Audience:-
Air
purifier Companies
Component
Manufacturing Companies
Consumer
Appliance Companies
Air
Purifier OEMs/Assemblers
Air
Purifier Importers/Exporters
Modern
Trade Chains
Consultancy
Companies
Time Period Captured in
the Report:-
Historical
Period: FY’2014 - FY’2020
Forecast
Period: FY’2020 - FY’2025
Key
Topics Covered in the Report:-
Air
Quality in India and Health Effects
Target
Addressable Market of Air Purifiers in India
Trends
and Growth Drivers in the Industry and Challenges Faced
Air
Purifier Industry Market Size and Segmentations, FY’2014 - FY’2020
Ecosystem
and Value Chain of Air Purifier Industry in India
Industry
SWOT Analysis
Customer
Decision Making Parameters
Cross
Comparison between Major Players and Company Profiles & Product Portfolios
Success
Case Studies in the Industry
Future
Market Size and Segmentations, FY’2020-FY’2025F
Factors
Affecting Future Growth (Covid-19 Impact)
Analysts’
Recommendations on Market Positioning and Future Target Hotspots
For More Information on
the research report, refer to below link:-
Related Reports:-
Contact Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
+91-9015378249
