Global Market Research Reports : Ken Research: India Air Purifier Market Growth

Wednesday, May 27, 2020

India Air Purifier Industry to Cross INR 1,000 Crore by FY’2025: Ken Research

Residential Consumers are expected to drive the demand for air purifiers in the future with rising health & hygiene concerns among the people. There is a growing shift towards lighter and aesthetic looking models by the consumers and innovative designs are anticipated to propel the demand in the future.

Currently Northern cities such as Delhi, Gurugram & Noida and Mumbai in the West, account for majority of the demand for air purifiers. With increasing commercial activity and pollution levels, sales are expected to rise in other cities such as Bangalore, Ahmedabad, Hyderabad, Kolkata, Nagpur, Surat, Coimbatore, Pune and more.

Air Purifier Companies are looking into the possibility of domestic manufacturing of the product in future once the adoption in the country rises and a significant growth is observed in the number of air purifiers sold in the country.

Growth of E-Commerce: The total number of internet subscribers in India is expected to cross ~1.1 billion by 2025. With rising internet penetration in the country and increased online retail spending in the country, the air purifier industry is expected to witness growth in sales through e-commerce platforms and online sales are projected to experience fastest growth.

Increasing Consumer Awareness: In the current scenario, it is imperative for companies to focus on educating consumers about the ill-effects of indoor air quality and the benefits of using an air purifier. Innovative advertising campaigns and marketing strategies are the way forward to stimulate demand for air purifiers in the country. Companies are expected to foster collaborations with end-users such as hotels & hospitals to promote air purifiers.

Plummeting Sales in Light of Covid-19 Outbreak: Retail sales have come to a standstill in the first quarter of FY’2021 owing to the imposed lockdown and social distancing norms. The industry will be affected by the halt in global trade as majority of air purifiers are imported from manufacturing facilities of these companies located in other countries. The effect of the pandemic is expected to be seen well throughout the year owing to the reduced pollution levels and global economic slowdown. Online sales are expected to drive the industry post the current black swan event. However, steady recovery is expected in the industry with rising health and safety concerns among the consumers.

Analysts at Ken Research in their latest publication "India Air Purifier Industry Outlook to FY’2025- Driven by Deteriorating Air Quality and Rising Disposable Incomes to Drive Market Growth” observed that the increasing disposable income and incidents of respiratory diseases in metro cities will drive the demand for air purifiers. Innovation in product design and features, comprehensive marketing strategies, wider distribution networks and increasing adopting in other major and tier-2 cities is expected to drive the demand in the industry in the future. The India Air Purifier industry in terms of revenue is expected to grow at a CAGR of ~20.2% during the period FY’2020 – FY’2025.

Key Segments Covered:-

By Technology

HEPA & Carbon

HEPA, Carbon & UV

HEPA, Carbon & Ionizers

Others

By Distribution Channel

Retail

Online

Direct

By Coverage Area Applicability

Upto 250 sq. ft.

251-500 sq. ft.

Above 500 sq. ft.

By Weight of Air Purifier

Less than 5 Kg

5-10 Kg

More than 10 Kg

By Region

North

West

South

East

By End-Users

Residential

Commercial

Institutional

Companies Covered:-

Philips India Limited

Honeywell India Private Limited

Sharp Business Systems (India) Private Limited

Blueair India Private Limited

Dyson Technology India Private Limited

Xiaomi Technology India Private Limited

Panasonic India Private Limited

Eureka Forbes Limited

Kent Air Purifiers Limited

Key Target Audience:-

Air purifier Companies

Component Manufacturing Companies

Consumer Appliance Companies

Air Purifier OEMs/Assemblers

Air Purifier Importers/Exporters

Modern Trade Chains

Consultancy Companies

Time Period Captured in the Report:-

Historical Period: FY’2014 - FY’2020

Forecast Period: FY’2020 - FY’2025

Key Topics Covered in the Report:-

Air Quality in India and Health Effects

Target Addressable Market of Air Purifiers in India

Trends and Growth Drivers in the Industry and Challenges Faced

Air Purifier Industry Market Size and Segmentations, FY’2014 - FY’2020

Ecosystem and Value Chain of Air Purifier Industry in India

Industry SWOT Analysis

Customer Decision Making Parameters

Cross Comparison between Major Players and Company Profiles & Product Portfolios

Success Case Studies in the Industry

Future Market Size and Segmentations, FY’2020-FY’2025F

Factors Affecting Future Growth (Covid-19 Impact)

Analysts’ Recommendations on Market Positioning and Future Target Hotspots

For More Information on the research report, refer to below link:-

India Air Purifier Market

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Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

Ankur@kenresearch.com

+91-9015378249

Monday, May 25, 2020

Increasing Incidents of Respiratory Ailments in Metro Cities and Rising Levels of PM2.5 Pollutants are Stimulating the Demand for Air Purifiers: Ken Research

Increasing Pollution and Health Consciousness: India was the fifth most polluted country and home to 21 out of world’s top 30 most polluted cities in 2019. The rising levels of hazardous pollutants such as PM_2.5 in metro cities and increasing incidents of respiratory ailments such as Chronic Obstructive Pulmonary Disease, Asthma and more is leading to people investing in air purifiers. Consumers are increasingly becoming health consciousness and with higher disposable incomes, their propensity to spend on health-related gadgets has witnessed growth in the last few years.

North India Dominating Sales: Delhi-NCR is one of the most polluted regions in India. Most companies witness year-end spike in sales in this region due to worsening air quality around festival season of Diwali and stubble burning in neighboring states. The AQI in Delhi in December 2019 reached 404, which is hazardous for human health Besides Delhi-NCR, tier-2 cities with severe air quality such as Lucknow & Kanpur and Chandigarh are also contributing to rising sales. Air purifier sales continue to be skewed towards the end of the year from October to December.

Surge in Residential Demand: The residential consumers are the largest end-users of air purifier in the country. The rich & upper middle class household accounted for ~24% of the total number of households in India in 2019, which form the major target audience for the product. Factors such as price, functionality, recommendations, brand value & others guide the purchase decision of residential consumers.

Covid-19 Impact: The Air Purifier industry in India is expected to face a momentary decline in sales in FY’2021 due to the imposed lockdown & halt in retail sales during the period and reduced pollution levels. The pandemic has also brought global trade to a standstill which would compel air purifier companies to resort to existing inventory in the absence of air purifiers being imported. However, the industry is expected to witness steady recovery in the following financial year owing to rising health & safety concerns and an anticipated spike in online sales as a spillover of the pandemic due to continued fear of physical contact among people.

Analysts at Ken Research in their latest publication "India Air Purifier Industry Outlook to FY’2025- Driven by Deteriorating Air Quality and Rising Disposable Incomes" observed that the increasing disposable income and incidents of respiratory diseases in metro cities is driving the demand for air purifiers. Innovation in product design and features, comprehensive marketing strategies, wider distribution networks and increasing adopting in other major and tier-2 cities is expected to drive the demand in the industry in the future. The India Air Purifier industry in terms of revenue is expected to grow at a CAGR of ~20.2% during the period FY’2020 – FY’2025.