The report titled “
India Non Whey Mass Gainer Market Outlook to 2023 - By Product (Granules and Tablets & Others), By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others)” provides a comprehensive analysis of non whey mass gain market genesis and overview, market ecosystem, market nature, value chain & entity analysis (product suppliers, C&F agents, distributors, retailers & customers), market size, and market segments by Product (Granules and Tablets & Others), By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others). The report profoundly covers client specific areas such as total addressable market (national & regional), major market growth drivers, market restraints and a snapshot on Indian sports nutrition market including market size (FY’13-23E), market segmentation by major distribution channels, market share and brand share of major companies operating in the space (FY’12-FY’17) & market SWOT analysis. Competition landscape, competition nature, major competition parameters and market share of major companies (FY’17 & FY’18E) along with company profiles of leading manufacturers/importers (Medinn Belle Herbal Pvt. Ltd (Endura Supplements), Ayurwin Pharma, Accumass, Glanbia (Optimum Nutrition), Bright Lifecare and Medisys Biotech Pvt. Ltd) have been given prime importance. Alongside, company snapshots of major online retailers including HealthKart & Neulife have also been covered.
The report also covers future market size along with market segments and analyst recommendation including what to produce, which protein base to use, what price to charge, best selling quantity, marketing tactics to focus upon, organic non whey mass gainers and upcoming product innovations. Case studies of 2 successful market entrants has been shown mentioning how did the company enter, position and acquired market leader position in short span of time.
The report is useful for non whey/ whey mass gain producers, potential investors, potential entrants, nutraceutical companies, pharmaceutical companies, major fitness center owners, government authorities and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
India Non Whey Mass Gain Market Size and Overview
Market Size: India non whey mass gain market has grown registering a robust CAGR of more than 27%. Currently, the market is in infancy stage with high potential of future expansion in both metro & non-metro cities. The total addressable market in India for non whey mass gain products has been expanding & comprised of non gym goers. Various factors supporting growth include heavy expenditure by companies towards brand promotion activities & marketing including television advertisements, celebrity promotions, newspaper advertisement so as to maintain product visibility. Increase in urban population especially in the metro-cities which has been the largest end-user segment of the market and higher spending on R&D activities by the companies has led to the rise of pea, soy, egg and potatoes based proteins products providing cost benefits and chance to attract new customers. A substantial increase in awareness amongst population in cities & smaller towns has provided major thrust to this market. In parallel, growth & popularity in ready to drink and performance boosting products and advancement in technologies giving rise to naïve and improved supplements for health benefits, has shown tremendous effects especially on the population living in metro-cities of India. Body building, weight-lifting, cricket, football, karate are the major sports which require mass gaining and hence, drive the market further ahead. However, the market has been flooded with “fake” products, found all throughout the value chain.
Market Segmentation
By Flavor: Three major flavors have been famous in the market primarily, chocolate, banana and vanilla. Other flavors including strawberry, café mocha, cookie cream, creamy chocolate and others have been less demanded. Chocolate has been the most preferred flavor generating highest revenue in FY’18 due to wide acceptance across every age group. Banana flavored generated second highest revenue by attracting large audience due to its real, authentic and consistent taste. Proteins usually have banana popsicles and banana flavored candies to enhance taste. It is usually recommended to be included in a good health-conscious diet for gaining.
By Products: Granules constituted for higher sales in the market in comparison to tablets. This has been primarily attributed to the fact that it contains much higher amount of nutrients in comparison to pills, it facilitates more consumption of water/fluids and come in a variety of flavors.
By Metro & Non Metro Sales: Major metro cities including Mumbai, Chennai, Delhi, Kolkata, Hyderabad, Bangalore, Pune, and Ahmedabad have generated highest demand for non whey mass gainer products. Key influencers in metro cities are fitness trainers, friends & relatives and nutritionists. Major growth factor in this region includes higher presence of direct consumers including more number of working class population and people engaged in fitness & body maintaining activities such as yoga, jogging and others coupled with having much higher per capita disposable income. Non metro cities’ demand is gradually increasing with increase in product awareness. Domestic brands have shown considerable improvement in terms of growth in non metro cities by tapping demand arising from population engaged in pehlwani, joining army & naval forces and due to non availability of imported products.
Online & Offline Sales Channel: Online sales are done through 3 models namely, Market Place Model, Inventory- Led Model and Omni Channel Mode. Neulife, GNC, Supermarkets, pharmacies, chemists, retail shops have been the major retail channels in offline distribution.
Competitive Landscape
Competition in the non whey mass gain market has been concentrated among top 5 companies. Market has been unregulated in terms of nutrient, trust and quality standards to be maintained by manufacturer. Major competition is being driven through new product launches and marketing initiatives. Products are being manufactured domestically as well as imported.
Future Outlook and Tailwind
Market has been anticipated to showcase a substantial growth at a CAGR during the forecast period (FY’18-FY’23E). Increase in the number of new entrants in the market, larger product acceptance, expanding distribution channels of existing players and higher marketing expenditure done by the companies are expected to be tailwind for future growth.
For more information on the research report, refer to below link:
Related Reports:
The report is useful for nutraceuticals companies, functional food and dietary supplement companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
The organized players in the India fitness services dominated the market. Large players in the India fitness market have started rolling out franchisees which has led to an increase in the share of organized players in the market.
The report is useful for nutraceuticals companies, functional food and dietary supplement companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.
