India Non Whey Mass Gain Market is Expected to Reach over INR 800 Crore by FY’2023: Ken Research

Analysts at Ken Research in their latest publication “India Non Whey Mass Gain Market Outlook To 2023 - by Product (Granules and Tablets & Others),  By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others)” have analyzed the market to grow at a robust double digit CAGR in the forecast period with the increase in B2B sales, new product launches and higher sales through online channel.

India Non Whey Mass Gain Market entity analysis (product suppliers, C&F agents, distributors, retailers & customers), market segmentation by Product (Granules and Tablets & Others),  By Metro & Non Metro Cities, By Online & Offline Sales Channels and By Flavors (Chocolate, Banana, Vanilla & Others), total addressable market (national & regional) along with company profiles of leading manufacturers/importers (Medinn Belle Herbal Pvt. Ltd’s Endura, Ayurwin Pharma, Accumass, Glanbis’s Optimum Nutrition, Bright Lifecare and Medisys Biotech Pvt. LTd) and company snapshots of major online retailers including HealthKart & Neulife have also been covered. 

• Endura Supplements has been the leading player selling non whey mass gain powder under the product brand, Endura mass. The company positioned itself as the market leader by having strong distribution channel with over 250 sales people on field & with more than 1000 stockists throughout India.
• The online sales channel has been anticipated to grow with almost 35% CAGR during FY’18-FY’23.
• India sports nutrition market has been growing with a CAGR of 9.7% with supermarkets, MBO, EBO being the most preferred distribution channel.

India Non Whey Mass Gainer Market has been anticipated to expand on account of various favorable changes encountered including increase in the number of new entrants in the market, larger product acceptance in the country, expanding distribution channels and higher marketing expenditure undertaken by the companies. Launch of various new products in different product genre such as lean mass gaining, cutting, bulking is anticipated to expand the target audience. Expansion of operations to smaller towns, villages and non metro cities by companies will also play a pivotal role in the revenue growth of the industry. Increasing internet penetration & higher number of smart phones users are likely to boost online sales in the country. Introduction of newer non whey protein base such as chicken protein, salmon protein, rice protein, wheat protein and others is anticipated to diversify and support the market growth.

With higher internet penetration and general increase in awareness, the non metro cities would experience revenue growth registering a CAGR of close to 33% during the forecast period. Various pockets of opportunity include cities such as New Delhi, Indore, Vadodara, Nashik, Pune, Bangalore, Surat, and Ahemdabad. Company would primarily focus on ways to penetrate non metro cities by increase in awareness through campaigns & advertisement. Rise in demand for vegan protein in the country has been a major growth driver for the market. With enormous vegetarian populations of more than approximately 360 million people, there has been a large demand for soy, pea and potato based mass gainers in the recent years. Introduction of new flavors expected in future has expanded company’s product portfolios beyond chocolate flavor. These include kesar-pista, coffee, Café Mocha and various others. This has helped companies to gather higher consumer attention & to cater larger sets of audience. The set of fitness conscious non gym going population is the biggest target audience for non whey mass gain products in India. Their estimation population size has been estimated to increase with a CAGR of close to 1.5% during 2012-17.

For more information on the research report, refer to below link:
https://www.kenresearch.com/healthcare/pharmaceuticals/india-non-whey-mass-gainer-market/149101-91.html

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