Increasing Internet and Mobile Application Users Coupled with Rising Working Population and Government & Private Initiatives driving the Online Grocery Market in India: Ken Research

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e-Grocery industry is one of the most promising sectors for the market spike as Grocery being the largest consumer segment in the Indian market by far where Indians spend more than 50% of their monthly income on groceries.

Impact of Digital: With increasing internet penetration rate and wide awareness of e-commerce, online platforms are making sure of smooth, intuitive, and time-saving customer experience which is achieved by incorporating fast and efficient ways of purchasing, such as cashless and one-touch payments. The growing acceptance of online payments by consumers along with live video shopping, augmented reality and virtual assistants and changing behavior of consumers according to their preferences and needs have transformed traditional shopping to digital shopping.

Partnerships and Offers: E-platform companies have partnered with e-wallet companies, credit card & debit card companies to provide extra discounts to the users. Offers, deals and discounts on products, deliveries and payments have driven the customer traffic for customer acquisition guaranteeing amazing inflow of customers which lead to rise in the online grocery market.

Government and Private Initiatives: The digital revolution in the country is likely to drive the overall market growth with government and private initiatives like Bharat Net Project, Digital India movement, Umang and start-up India Portal, Bharat Interface for Money (BHIM) to boost digitization, e-commerce draft policy, consumer protection rules to protect the interests of consumers and open network for digital commerce to look after the development of a government-based e-commerce platform.

Industry Challenges: The market is challenged to maintain freshness of FMCG goods, management of spoiled inventory, tough penetration in rural and small towns, retaining customers in the long run based on their satisfaction, inefficiency in delayed deliveries, user interface glitches, cyber threats of hacking data and information of various confidential details and more. However, these challenges can be managed with providing efficient customer-oriented service and leverage technology to forecast and optimize outputs.

The report titled “India Online Grocery Market Outlook to 2027F- Driven by changing consumer needs and preferences with availability of supplies and reliability of delivery of the products” provides a comprehensive analysis of the Online Grocery market in India. The market is expected to grow at a double digit positive CAGR owing to the increase in smart phone penetration rate and increased consumer spending on groceries due to changing consumer needs and preferences are driving the market in India. The India Online Grocery market in GMV is expected to grow over the years due to high consumer demand in the country.

Key Segments Covered in the report:-

India e-Grocery Market

By Categories of Groceries

Food grains, Oil and Masala

Fruits and Vegetables

Snacks and Branded Food

Beverages

Beauty and Hygiene

Bakery Cakes and Dairy

Eggs, Meat and Fish

Cleaning and Household

Others

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By Sales Model

Bulk Purchase Model

Quick Commerce Model

By Location

Metro Cities

Tier I

Tier II and Others

By Sales Channel

B2B

B2C

By Sales Platform

Mobile Application

Desktop Website

Key Target Audience:-

Grocery Industry

e-Grocery Companies

Grocery Manufacturers and Distributors

Retail Grocery Stores

Venture Capitalists

FMCG Companies

3PL Logistics Companies

Retail Companies

Quick Commerce Companies

Last Mile Logistic Companies

Logistics/ Supply Chain Industry Associations

Market Research and Consulting Firms

Time Period Captured in the Report:-

Historical Period: FY’2017-FY’2022

Forecast Period: FY’2022-FY’2027F

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Companies Covered:-

Big Basket

JioMart

Blinkit

Swiggy Instamart

Amazon Fresh

Flipkart Supermart

Key Topics Covered in the Report:-

Executive Summary of Online Grocery Market in India

India Country and Grocery Sector Overview

India Online Grocery Market Overview

Major Challenges in Grocery Market

Comprehensive Analysis on India Online Grocery Market (Market Size, 2017-2027F; Market Shares; Future Trends)

Government and Private Initiatives for Online Grocery Market in India

Technologies Shaping Online Grocery Market in India

Strengths and Weaknesses of Major Online Grocery Players in India

Competitive Landscape in India Online Grocery Market

Analyst Recommendations

For more information on the research reports, refer to below link:-

India Online Grocery Market

Related Reports:-

Indonesia Online Grocery Market Outlook to 2026 – Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Archipalego

Vietnam Online Grocery Market Outlook to 2026 - Market Driven by Increasing Smartphone Penetration, Changing Shopping Habits of Consumers and Regional Expansion of the Online Grocery Players

UAE Online Grocery Delivery Market Outlook to 2025- Driven by Increasing Working Population, Introduction of Express Delivery and Regional Expansion

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

Support@kenresearch.com

+91-9015378249

India Online Grocery Market Outlook to FY’2027F: Ken Research

The report titled “India Online Grocery Market Outlook to FY’2027F- Driven by changing consumer needs and preferences with availability of supplies and reliability of delivery of the products” provides a comprehensive analysis of the Online Grocery market in India. The report covers overview and genesis of the industry, product wise market size; market segmentations; analysis on e-Grocery market; trends and developments, issues and challenges and comparative landscape including market shares of major companies, competition scenario, cross comparison and financial parameters of major players in India. The report concludes with future market projections of each product segmentation and Analyst recommendations to win the e-Grocery Industry in India.

India Online Grocery Market Overview

India’s online grocery battle has been heating up fueled by the pandemic-related surge in the demand, offline retailers’ growing Omni channel presence, and the arrival of big players in market. The market has grown at an increasing growth rate over the period FY’2017-FY’2022, supported by the increase in continuous growth of population in the country along with growing internet penetration and rising use of e-platforms. Indian consumers have been evolving dynamically in their quest for convenience, health, and value with the pandemic that forced everyone to stay home further accelerated these trends along with the changing needs and preferences of consumers. Factors such as boom of digital literacy, ease of usage, wide availability of branded products, economic value with price comparison across brands, offers & deals, express delivery driving the Online Grocery Market in India. The convenience and increasingly personalized experiences offered by online grocery platforms have long been appealing to consumers which is surging the demand for e-Groceries.

India Online Grocery Market Segmentations

By Categories of Groceries: In this segment, Food grains, Oil and Masala dominate the market owing to the wide availability of variety in various products including exotic & imported goods and convenience in terms of home delivery.

By Sales Model: The Bulk Purchase Model conquers the market with highest contribution as buying in bulk is always cheaper per unit, saving money on each use of that product. Majority of bulk buyers are hotel industry, wholesalers and others who buy large quantities directly from the manufacturers and sell them to industrial units and retailers at a profit.

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By Location: Metro cities constitute the major proportion of the market as majority of the population in these cities are equipped with good digital technology. Due to the hectic and busy lifestyle in major cities, there is high awareness among these regions where people order online so as to save time. Moreover, many players enter the market in metro areas and expand slowly.

By Sales Channel: The B2B model overpowers the e-Grocery market by Sales Channel market owing to the huge no of wholesalers, retailers and distributers in the market.

By Platform: The market is dominated by Mobile Applications as majority of the users order groceries online using mobile applications due to the convenience and easy user interface it offers. Owning a smartphone is an added advantage which helps to increase no of orders as it allows to order anytime and anywhere.

Comparative Landscape in India Online Grocery Market

The e-grocery Market competition in India is moderately fragmented with presence of multiple players in the industry. Top 3 players namely BigBasket, JioMart and Blinkit together dominate the market share. Companies are battling against each other to acquire and retain clients focusing on providing customer-oriented services, expand geographical presence and services provided with increased margins. Key competitive parameters include delivery cost, delivery time, product and quality information, brand value, easy user interface, discounts and offers and easy returns.

India Online Grocery Market Outlook and Projections

E-Grocery market is expected to increase in the near future owing to the continued growth in e-commerce with the convenience and discounts offered to consumers. The proliferation of mobile devices combined with internet access via affordable broadband solutions and mobile data is a key factor driving the tremendous growth in India’s e-grocery. Factors like increase in mobile commerce, rising consumption spending by consumers, payment modernization and increasing investments along with government and private initiatives will drive the market in future.

Key Segments Covered in the report:-

India e-Grocery Market

By Categories of Groceries

Food grains, Oil and Masala

Fruits and Vegetables

Snacks and Branded Food

Beverages

Beauty and Hygiene

Bakery Cakes and Dairy

Eggs, Meat and Fish

Cleaning and Household

Others

Request For Sample Report @ https://www.kenresearch.com/sample-report.php?Frmdetails=NTgxNjU1

By Sales Model

Bulk Purchase Model

Quick Commerce Model

By Location

Metro Cities

Tier I

Tier II and Others

By Sales Channel

B2B

B2C

By Sales Platform

Mobile Application

Desktop Website

Key Target Audience:-

Grocery Industry

e-Grocery Companies

Grocery Manufacturers and Distributors

Retail Grocery Stores

Venture Capitalists

FMCG Companies

3PL Logistics Companies

Retail Companies

Quick Commerce Companies

Last Mile Logistic Companies

Logistics/ Supply Chain Industry Associations

Market Research and Consulting Firms

Time Period Captured in the Report:-

Historical Period: FY’2017-FY’2022

Forecast Period: FY’2022-FY’2027F

Request For Sample Report @ https://www.kenresearch.com/sample-report.php?Frmdetails=NTgxNjU1

Companies Covered:-

Big Basket

JioMart

Blinkit

Swiggy Instamart

Amazon Fresh

Flipkart Supermart

Key Topics Covered in the Report:-

Executive Summary of Online Grocery Market in India

India Country and Grocery Sector Overview

India Online Grocery Market Overview

Major Challenges in Grocery Market

Comprehensive Analysis on India Online Grocery Market (Market Size, 2017-2027F; Market Shares; Future Trends) 

Government and Private Initiatives for Online Grocery Market in India

Technologies Shaping Online Grocery Market in India

Strengths and Weaknesses of Major Online Grocery Players in India

Competitive Landscape in India Online Grocery Market

Analyst Recommendations

For more information on the research reports, refer to below link:-

India Online Grocery Market

Related Reports:-

Indonesia Online Grocery Market Outlook to 2026 – Driven by Changing Shopping Habits of Consumers and Regional Expansion of Local & International Players in the Archipalego

Vietnam Online Grocery Market Outlook to 2026 - Market Driven by Increasing Smartphone Penetration, Changing Shopping Habits of Consumers and Regional Expansion of the Online Grocery Players

UAE Online Grocery Delivery Market Outlook to 2025- Driven by Increasing Working Population, Introduction of Express Delivery and Regional Expansion

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

Support@kenresearch.com

+91-9015378249

Ease of Order and Convenience to Drive the Online Grocery Market in India: Ken Research

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Online grocery is a grocery store, which allows a standalone e-commerce service. It includes grocery items. This online ordering is done through e-commerce apps and websites such as Spencers, DMart, Kiranacart, and BazaarCart.com etc.

According to study, “Online Grocery Market in India 2017” some of the major companies that are currently working in the online grocery market in India are SoCoMo Technologies Pvt. Ltd., Grofers India Pvt. Ltd., Town Essentials Pvt Ltd., Nuvo Logistics Private Limited, MN&C Supply Links Retail Pvt Ltd., BigBasket India Pvt. Ltd., Aaram Shop Pvt. Ltd., Natures Basket Limited, Local Banya Pvt. Ltd., Supermarket Grocery Supplies Pvt. Ltd., Fiora Hypermarket Limited, Godrej Nature's Basket Ltd., Ekstop Pvt. Ltd., MyGrahak Shopping Online Limited, Jiffstore Software Labs Pvt. Ltd., PepperTap Ltd., SRS E-Retail Limited, Reliance Retail Pvt. Ltd., ZopNow Retail Pvt. Ltd.

The products of the online grocery market are classified by FMCG, breakfast & cereal, meat & poultry products, fruits & vegetables, dairy products & bakery, fresh produce, and grocery & staple. FMCG is segmented into home care, family care, packaged food, and beverages. On the basis of the business model, the market is segmented into the hyperlocal delivery business model, inventory-based business model, a mixed business model, and pure play business model. The hyperlocal model takes groceries from neighborhood shops and delivers it to customer’s doorstep. Pure play models have huge functional distribution centers and warehouses. On the basis of the type of shopper, the market is segmented into millennials, generation Z, baby boomers, generation X and silent generation etc.

The online grocery market is increasing its share due to a wide range of choice, Omni-channel experience, and convenience for the customers, cash on delivery and timely deliveries. Some of the weaknesses associated with the online grocery market are expanding, high logistics costs and lack of personal touch etc. In addition, some of the key opportunities include the size of the market, rising number of double income families, growing base of replicated customers and rising demand for imported food & gourmet products.

The market of online grocery is mainly driven by increasing E-Commerce industry. Rising penetration of high-speed internet service, rising income resulting in increasing purchasing power and rising smart-phones users are increasing significantly which led to the growth of the market. Apart from some of the major concerns is lack of proper infrastructure, domination of traditional stores and competition from top E-commerce firms. In addition, some new trends are smart shopping, attracting heavy investments and competitive delivery services & timing.

The online grocery based on the availability of branded and organic products at a click, increasing internet usage amongst Indians and followed by the convenience of availing a daily discount. Mumbai, Chennai, Bangalore, and Delhi NCR are major cities of the market. Customers in urban hubs driving substantial growth in India for online grocery market, a large portion of Indian customers, residing in remote cities and locations, still remain untapped due to lack of confidence, low awareness, and price-conscious behavior. The increase in competition in the market has led to an increasing number of e-grocers targeting remote and new markets to increase their presence in the country.

India is the second largest market of online grocery in the world. The market is growing increasingly, at a rate of 25 % to 30 %, annually. In near future, it is estimated that the online grocery market will be a big opportunity and turn into a multibillion-dollar category, due to high order volumes and repeat purchases of groceries.

To know more, click on the link below:-

https://www.kenresearch.com/consumer-products-and-retail/wholesale-and-retail/online-grocery-india-2017/172320-95.html

Related Report:-

https://www.kenresearch.com/technology-and-telecom/wholesale-and-retail/online-grocery-retail-lessons-learned-from-webvans-dot-com-era-excesses/23771-105.html

https://www.kenresearch.com/technology-and-telecom/it-and-ites/india-online-grocery-market-research-report/618-105.html

Contact Us:-

Ken Research

Ankur Gupta, Head Marketing & Communications

Sales@kenresearch.com

+91-9015378249

Major Online Retailers Entering India Online Grocery Market - Research Report to 2019

·         Future growth of India Online Groceries Industry is expected to be led by operations in smart cities and saturation in metropolitan cities.

·         The players operating under the industry are expected to maintain focus on expanding operations by venturing to more cities and adding more SKUs.

Ken Research announced its latest publication on “India Online Grocery Market Outlook to 2019 - High Growth Prospects due to Increasing Internet Coverage and Smart Cities’ Emergence” which provides a comprehensive analysis of the various aspects such as market size, segmentation and future projections of the Online Groceries market in India. This report also offers prevalent trends and developments in industry, SWOT analysis, external environment analysis, Porter’s five force analysis and challenges in the Industry. The report also covers the competitive landscape of the Industry in which the information related to the players operating in this industry has been comprehensively presented. This has been complemented with the major investment deals that have been finalized in the industry. It also includes information on the major macroeconomic indicators affecting the market.  Moreover, the report also offers information regarding the supply chain models operating in the market and the domestic and international trends in the online groceries market.

India Online Grocery Market

According to the research report, the India online groceries market is envisaged to grow at a CAGR of ~% and reach INR 2.7 billion by FY’2019, due to the significant surge in the number of players operating in the industry. This growth is estimated to be fueled with heavy expansions that will be undertaken by the existing firms in the market and spreading out to newer markets by expansion in the user base due to increasing reach of internet and smart-phones.

Majority of the customers who buy groceries online are male and are in the age bracket of 24 years and above. This shows the relevance of the working population to the market of grocery shopping. A large portion of the population prefers to shop for groceries once a month, which means that the basket size ordered would be large and the online grocers can earn better profits from such customers.

“Traditional grocery stores will continue to be a part of the market but the share of online groceries will continue to increase at a high growth rate. The market will also witness the introduction of newer players and better models in the market. There will be a high investment in distribution channels and operations experts to maintain an optimum mode of delivery at a feasible cost,” according to the Research Associate, Ken Research.

Key Topics Covered in the Report:

India Online Groceries Market

-          Market Size by GMV and number of annual orders

-          Market Segmentation

o   By Product Category

o   By Origin of Food Products (Domestic or Imported)

o   By Fresh or Processed Goods (Domestic)

o   Volume of Brands Purchased

o   Demand from Cities of Operation

-          Customer profile for online grocery shoppers

-          Trends and Development

-          SWOT Analysis

-          External environment Analysis

-          Steps to set up Your E business In India

-          Porter’s Five Force Analysis

-          Major companies’ overviews

-          Competitive Landscape

-          Future Outlook and reasons for future growth

-          Macro Economic Parameters

Major Companies Covered in the Report:

Big Basket

Zopnow

Local Banya

Godrej Nature's Basket

Aaramshop

Ekstop

Jiffstore

Related Reports:

Indian E-commerce Industry Outlook 2017 - Far Reaching Opportunities in B2B Marketplaces

India Watch Industry Outlook to 2018 - Premium Segment and Online Retail to Lead the Growth

India Furniture Market Outlook to 2018 - Online Furniture Sales Gaining Traction

Source: https://www.kenresearch.com/it-enabled-services/e-commerce-industry/india-online-grocery-market-research-report/618-105.html

Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
Query@kenresearch.com
+91-11-47017199