The report titled “India Online Grocery Market Outlook to FY’2027F- Driven by changing consumer needs and preferences with availability of supplies and reliability of delivery of the products” provides a comprehensive analysis of the Online Grocery market in India. The report covers overview and genesis of the industry, product wise market size; market segmentations; analysis on e-Grocery market; trends and developments, issues and challenges and comparative landscape including market shares of major companies, competition scenario, cross comparison and financial parameters of major players in India. The report concludes with future market projections of each product segmentation and Analyst recommendations to win the e-Grocery Industry in India.
India Online Grocery Market
Overview
India’s online grocery battle has been heating up
fueled by the pandemic-related surge in the demand, offline retailers’ growing Omni
channel presence, and the arrival of big players in market. The market has
grown at an increasing growth rate over the period FY’2017-FY’2022, supported
by the increase in continuous growth of population in the country along with
growing internet penetration and rising use of e-platforms. Indian consumers
have been evolving dynamically in their quest for convenience, health, and
value with the pandemic that forced everyone to stay home further accelerated
these trends along with the changing needs and preferences of consumers. Factors such as boom of digital literacy, ease of usage,
wide availability of branded products, economic value with price comparison
across brands, offers & deals, express delivery driving the Online Grocery
Market in India. The convenience and increasingly personalized
experiences offered by online grocery platforms have long been appealing to
consumers which is surging the demand for e-Groceries.
India Online Grocery Market Segmentations
By Categories of Groceries: In this segment, Food grains, Oil and Masala dominate the market owing to the
wide availability of variety in various products including exotic &
imported goods and convenience in terms of home delivery.
By Sales Model: The
Bulk Purchase Model conquers the market with highest contribution as buying in
bulk is always cheaper per unit, saving money on each use of that product. Majority
of bulk buyers are hotel industry, wholesalers and others who buy large
quantities directly from the manufacturers and sell them to industrial units
and retailers at a profit.
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By Location: Metro cities constitute the
major proportion of the market as majority of the population in these cities
are equipped with good digital technology. Due to the hectic and busy lifestyle
in major cities, there is high awareness among these regions where people order
online so as to save time. Moreover, many players enter the market in metro
areas and expand slowly.
By Sales Channel: The B2B model overpowers the
e-Grocery market by Sales Channel market owing to the huge no of wholesalers,
retailers and distributers in the market.
By Platform: The market is dominated by
Mobile Applications as majority of the users order groceries online using
mobile applications due to the convenience and easy user interface it offers. Owning
a smartphone is an added advantage which helps to increase no of orders as it
allows to order anytime and anywhere.
The
e-grocery Market competition in India is moderately fragmented with presence of
multiple players in the industry. Top 3 players namely BigBasket, JioMart and
Blinkit together dominate the market share. Companies are battling against each
other to acquire and retain clients focusing on providing customer-oriented
services, expand geographical presence and services provided with increased
margins. Key
competitive parameters include delivery cost, delivery time, product and
quality information, brand value, easy user interface, discounts and offers and
easy returns.
India Online Grocery Market Outlook and
Projections
E-Grocery market is expected to increase in
the near future owing to the continued growth in e-commerce with the
convenience and discounts offered to consumers. The proliferation of mobile
devices combined with internet access via affordable broadband solutions and
mobile data is a key factor driving the tremendous growth in India’s e-grocery.
Factors like increase in mobile commerce, rising consumption spending by
consumers, payment modernization and increasing investments along with
government and private initiatives will drive the market in future.
Key Segments Covered in the
report:-
India e-Grocery Market
By Categories of Groceries
Food
grains, Oil and Masala
Fruits
and Vegetables
Snacks
and Branded Food
Beverages
Beauty
and Hygiene
Bakery
Cakes and Dairy
Eggs,
Meat and Fish
Cleaning
and Household
Others
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By Sales Model
Bulk
Purchase Model
Quick Commerce Model
By Location
Metro
Cities
Tier
I
Tier
II and Others
By Sales Channel
B2B
B2C
By Sales Platform
Mobile
Application
Desktop
Website
Key Target Audience:-
Grocery Industry
e-Grocery Companies
Grocery Manufacturers and
Distributors
Retail Grocery Stores
Venture Capitalists
FMCG Companies
3PL Logistics Companies
Retail Companies
Quick Commerce Companies
Last Mile Logistic Companies
Logistics/ Supply Chain
Industry Associations
Market Research and Consulting
Firms
Time Period Captured in the Report:-
Historical Period: FY’2017-FY’2022
Forecast Period: FY’2022-FY’2027F
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Companies Covered:-
Big
Basket
JioMart
Blinkit
Swiggy
Instamart
Amazon
Fresh
Flipkart
Supermart
Key Topics Covered in the Report:-
Executive Summary of Online Grocery Market in India
India Country and Grocery Sector Overview
India Online Grocery Market Overview
Major Challenges in Grocery Market
Comprehensive Analysis on India Online Grocery Market
(Market Size, 2017-2027F; Market Shares; Future Trends)
Government and Private Initiatives for Online Grocery
Market in India
Technologies Shaping Online Grocery Market in India
Strengths and Weaknesses of Major Online Grocery
Players in India
Competitive Landscape in India Online Grocery Market
Analyst Recommendations
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