Showing posts with label KSA Fitness Services Market. Show all posts
Showing posts with label KSA Fitness Services Market. Show all posts

Monday, March 20, 2023

Permission of licensing of female-only gyms in KSA and increasing health awareness about fitness after COVID-19 are expected to fuel the growth of the KSA Fitness Services Market in the future: Ken Research

 1. The KSA Fitness Market contributed ~0.10% of GDP and generated more than $800 Mn Revenue in 2020 driven by evolving service offerings by fitness centers and fitness enthusiast population.

KSA Fitness Services Market

Fitness Centers in KSA are focused on Providing Wellness and luxury Health experience rather just Exercise Equipment and Training Activities. For this, fitness apps and virtual classes are gaining wide popularity in KSA due to COVID period. The Growth will be tremendous in future but will not outpace traditional Training in Gyms. Fitness brands are actively optimizing their business models, integrating behavioral science into health and fitness through personal and group sessions encouraging clients to focus on their fitness goals.

2. The Fitness Market has a ripple effect on other sectors such as Fitness Equipment Industry, Construction, Real Estate, Apparel and Footwear and Technology.

KSA Fitness Services Market Revenue

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KSA Fitness Equipment Market generated a revenue of more than ~$150 Mn in 2020 driven by rise in sale of in-home equipment coupled with increasing inclination towards health and wellness in the country due to growth in lifestyle diseases. Riyadh, Jeddah and Damman are the major catchment areas in KSA with a premiumization of $60-$70 on real estate properties within a catchment area of 500 m- 1 km depending on the city. In addition to this, demand for sports apparel and footwear are directly proportional to the growth of fitness centres and active members in the country. Initially, the sports apparel was mostly worn by athletes but with time, it has become quite common with regular gym-goers & other non-athletes. The rise of smartphones and mobile apps has made the brand-customer interaction more convenient and accessible. As a result, gyms are taking advantage of this technology to reach out to members

3. Demand for fitness centers in KSA is mostly driven by Increasing Local Gyms and Fitness Centers, Variety of Service Offerings, Specialized Fitness Programs and Demand for Water Training.

KSA Fitness Services Market Share

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The fitness industry in KSA was once dominated by the wealthy and expats, now a new wave of local gyms and dance and martial arts studios are emerging to serve a fast-rising number of young, less affluent fitness enthusiasts. Major fitness chains such as Fitness First offers a variety of wellness options such as sauna and spa with a barbershop, restaurant, sea access, child care and more motivating the people to join a fitness centres. Simultaneously, specialty fitness programs that focus on a particular style of exercise, piece of equipment or even philosophical approach are exploding across the country. Some focus on interval training, others on yoga or Pilates, on stationary bicycles (spin) or any number of other trainings. Moreover, Pre Scheduled Group Classes for Aerobics, Cardio, Pilates, Yoga, Barre inspire people and motivates them to explore new training styles and techniques, while keeping others motivated like-minded members.

Wednesday, March 9, 2022

Saudi Arabia Fitness Services Market Trends under covid-19, top players updates, future strategies, development status, competitive landscape and forecast to 2027: Ken Research

There are close to 28+ organized fitness center brands functioning in the Kingdom along with unorganized fitness centers. While the complete industry has been recognized at a high growth stage, the competition in the industry is observed to be fragmented in nature, in terms of number of players. A high degree of fitness centers in the Kingdom are unorganized and independent, while the occurrence of organized fitness center brands is limited to foremost cities such as Riyadh, Jeddah, Dammam, Al Khobar, Makkah and Medinah. Players compete on the basis of Price, Membership Offers, Center Facilities, Personal Training, Ambience, Services Offered and Locations.

According to the report analysis, ‘Saudi Arabia Fitness Services Market Outlook to 2025- By Market Structure (Organized and Unorganized), By Revenue Stream (Membership, Personal Trainer and Supplementary Services), By Regions (Riyadh, Jeddah, Dammam, Al Khobar, Makkah and Madinah and others), By Subscription (3 months, 6 months, 1 year and others), By Gender (Male and Female), By Age (Below 18 years, 19 to 30 years, 31 to 60 years and above 60 years) and By Income Group (Below SAR 38,000, SAR 38,000 to SAR 94,000, SAR 94,000 to SAR 150,000 and above SAR 150,000)states that KSA is an emerging country in terms of industry competition, making it a fierce battlefield for new and prevailing fitness-center brands trying to operate/prosper and to make profits. Foremost existing fitness center players hold brand loyalty particularly among professionals, owing to safety concerns linked with using fitness equipment. This makes it problematic for new players to enter the market. Establishing a great fitness center that provides all services comprising spa, pool, steam bath, lockers, showers, Jacuzzi along with gym services has also prevented companies from mounting their businesses over a certain geographic limit. The three aspects that mainly underwrite to the high cost of establishing a fitness center have been the cost of receiving land, cost of hiring trained and certified fitness professionals and cost of purchasing the gym equipment. This has been disheartening new players with low capital from entering the market. A gradual customer shift towards brand acceptance and new requirement for female specific fitness centers has motivated service providers to explore and probably convert this requirement in their favor.

Female Gym Fitness Market Saudi Arabia

There has been a remarked aim on enhancing the women centers in the Kingdom, spurred by the favorable judgment from the General Authority of Sports. Several fitness players are now aiming a large part of their future strategies on capitalizing on the augmenting Female Fitness segment, by opening female gyms. As part of the Vision 2030 plans, the Saudi Government launched the National Transformation Plan, which aims on encouraging the health and wellness among people in the country and enhancing the number of physically active individuals in the Kingdom, from 13% to 40% by 2030. There has been an aim on specialized and concept fitness centers, with Crossfit, Kickboxing, HIIT and Zumba leading the exercises in requirement by fitness center members in the country. A heavy spread of awareness among the generally physically unfit Saudi population, is resulting in high requirement for fitness services, particularly by individuals from the age of 20 years to 45 years.

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A special aim must be laid on penetration of the relatively nascent women fitness segment in the industry in Saudi Arabia. Presence of customized workouts, with growth in implementation for personal training programs is projected to come into effect in a few years from now. Provision of value-added services such as free membership freezing, couple discounts, locker room facility, free showers, sauna, spa will eventually aid fitness brands to target a broader chunk of the customer segments and augment the fitness services penetration rate in the country. Development plans of many fitness centers will be put on control, for a while as the Covid situation hits the short-term and long-term business sustainability for gyms in the Kingdom. In future, the Saudi Arabia Fitness Services Industry is projected to augment at a CAGR of ~10.7% during the duration 2019-2025.

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Friday, November 26, 2021

KSA Fitness Services Market Outlook to 2025F: Ken Research

The report titled KSA Fitness Services Market Outlook to 2025F – Driven by technological innovations and inventive training approaches along with adoption of hybrid model by fitness centers”  provides a comprehensive analysis of the fitness  industry of KSA. The report covers various aspects including the Market Size, Current Penetration, Total Number of Establishment, Total Number of Active Members, Direct Economic Impact and Indirect Economic Impact,  Socio  Economic Implications, Consumer Preferences and Trends Analysis, Technological Disruptions, Major Trends and Development, Government Initiatives and COVID Impact. The report concludes with market projections for future of the industry including forecasted industry size by revenue.

KSA Fitness Services Market

KSA Fitness Services Market is under-penetrated market with less than ~% of the population actively participating in a fitness centres. Substantial increase in health problems since the past decade including diabetes, obesity, hypertension and others has increased the demand for fitness services in KSA. Owing to this spur in demand for fitness services, major fitness chains and gyms have been expanding their presence throughout Saudi Arabia market. Other major multinational fitness service providers such as Gold’s Gym and Curves have been taking the franchisee route to enter the Saudi Arabia market. Growing youth population in the country, along with ease in laws for women has benefitted the market.

Analyzing the Direct Economic Impact of Fitness Industry in KSA

The growth of population driven by health and fitness norms, the initiative of the government to open more parks, cycling and running lanes for the public to support and promote active lifestyle has brought about a positive change in the perception of people towards fitness. This is posterized by increase in the number of fitness centers and gymnassiums in the country. Medium sized  fitness centers dominate the sector generating  ~70.0% of commercial fitness industry revenue with personal trainers acquiring ~20% of revenue in the total Saudi Arabia fitness services market size in 2020.

Commercial Gyms: Majority of the fitness centres in KSA are clustered in prime locations such as Riyadh, Jeddah and Damman. The growing number of women-only gyms in the kingdom are reporting a booming business after grant of Licenses with Few popular Ladies only gyms such as NuYu, Sukoun Wellness, Glowfit, Kinetico and more.

Hotels/Resorts: A significant number of hotels have adopted fee-based membership programs to drive revenue by offering to use facilities such as pool and Gym. Few gyms are separated into two sections for male and female guests and include a health & fitness studio with full range of state-of-the-art gym equipment, squash court, sauna and steam rooms.

Schools/Universities: 40%-45% of the Universities in KSA have well equipped gyms in their campuses/hostels and membership fees is included in tuition fees. Separate gyms for males and females along with segregated lockers, showers and changing areas are present. Air conditioned gyms has trainers organizing classes for Yoga, Zumba, Spinning, Pilates, and more.

Assessment of the Indirect Economic Impact of Fitness Industry in KSA

The fitness market has a ripple effect on other sectors such as fitness equipment industry, construction, real estate, apparel and footwear and technology. Sedentary lifestyles and hectic schedules along with COVID19 outbreak has resulted a spike in the number of people working out from homes to avoid getting infected, thus fueling the adoption of in-home fitness equipment. Fitness Machine, Exercise Equipment, Treadmill & Cardio Equipment are the best selling equipments in KSA Fitness Equipment Market.

Assessment the Socio-Economic Implications for Fitness Industry in KSA

The exercise services provided through fitness centres provide preventative heath benefits to customers, essentially reducing the incidence of chronic diseases attributable to physical inactivity. Assuming a significant percentage of the population affected with lifestyle diseases goes to a fitness centre, the estimated savings in direct health care costs from KSA’s fitness centres is high in the country. The largest component of this saving arises from the avoided costs of cardiovascular disease in a year along with increase in workforce participation and increase in workforce productivity.

KSA Fitness Market Future Outlook and Projections

The fitness market in KSA Market is anticipated to show a double digit growth @20.8% CAGR on account of growing popularity of digital fitness applications and expansion of fitness centers in the sub-urbs. The rising number of obese population, growing demand for personal training, expanding geographical presence of major fitness centers and diversifying services portfolio will act as the tailwind in the future. Increase in ladies only fitnessc centers along with health awareness would supplement growth in the market.

Key Segments Covered in KSA Fitness Market:-

Direct Economic Impact of Fitness Centres

Overview of Commercial Gyms in KSA Health and Fitness Market

Overview of Fitness Centres in Hotels and Resorts

Overview of Fitness Centres in Schools and Universities

Overview of Fitness Centres in Residential Townships/Compounds

Overview of Fitness Centres in Hospitals

Overview of Fitness Centres in Sports Clubs and Govt. Organizations

Indirect Economic Impact of Fitness Centres

KSA Fitness Equipment Industry Market Size

Evaluation of Premiumization on Real Estate Sector

Estimated Cost of Constructing a Fitness Centre

Key Target Audience:-

Fitness Equipment Manufacturers

Fitness Equipment Distributors

Fitness Centres

Government Organizations

Time Period Captured in the Report:-

Historical Period: 2015-2020

Forecast Period: 2020–2025

Key Topics Covered in the Report:-

Socio-Economic Landscape of KSA

Direct and Indirect Economic Impact of Fitness Industry in KSA

Overview of Commercial Gyms in KSA Health and Fitness Market

Snapshot of Digital Fitness Market in KSA

Assessment of the Indirect Economic Impact of Fitness Industry in KSA

KSA Fitness Equipment Industry Market Size

Evaluation of Premiumization on Real Estate Sector

Assessment of the Indirect Economic Impact of Fitness Industry in KSA

Overview of Healthcare Scenario/Health Statistics

Potential Health Implications and Health Cost Reductions

Customer Mindset for Fitness Services

Impact of COVID 19 on Fitness Industry in the KSA

Future Outlook and Projections for KSA Fitness Services Market

White space and Opportunities existing in the KSA Fitness Services Market

Research Methodology

For more information on the research report, refer to below link:-

KSA Fitness Services Market

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