Global Market Research Reports : Ken Research: Member Penetration Turkey Fitness

August 2021 | Turkey News

The shift of the millennial generation to healthier lifestyle has brought the importance of physical exercise to the fore driving the demand for fitness centers over the last decade.

Customer Mindset or Fitness: Majority of the population in Turkey, irrespective of age groups participate actively in regular physical activities such as walking, cycling & gymming in public parks, fitness centers or at home. Around 80.0% of the population in turkey, majorly comprising of age group 20-45 years invest 4-8 hours/week are more health conscious and belong to a fitness club than any other age category representing the service addressable market for a fitness industry.

Growth of Ladies Fitness Center: Opening up of ladies dedicated gyms such as B Fit Gym with female professional trainers to guide woman's pursuing exercises has created new segment and increased the female memberships in the country. Middle class with non-working women/homemakers prefer to go to residential gyms owing to convenience and free access to the amenities and equipments provided by the fitness centres.

Increase in Hotel and Residential Based Fitness Centres: Majority of the Fitness Centres in Residential Compounds and Townships have Health and Fitness Centers in Turkey accommodating a wide range of equipment giving users a level of variety in their workout. A wide range of hotels are incorporating fitness centres in their properties and launching a range of amenities and services, from in-room fitness to nutrition-focused meal plans driving the market growth.

Increase in Demand for Virtual Sessions: Virtual access or ‘workout from home’ made gyms and studios are increasing consistency, which provides a safer exercise regime to the consumer at the comfort of their home. Higher demand has been observed among people for digital training session for strength building, yoga and pilates at their homes from certified professional trainers rather than joining an offline fitness centre.

The report titled “Turkey Fitness Services Market Outlook to 2025F – Driven by growing increasing disposable income and increasing health concerns resulting in addition of number of health clubs and gyms in the country” by Ken Research suggested that the fitness market is further expected to grow in the near future owing to growing health conscious population, growth of digital offerings, rising awareness regarding obesity and to overcome health issues such as diabetes and cardiovascular diseases has been the major key factors which drives the demand for fitness services centers in Turkey. The market is expected to register a positive five year CAGR of 18.2% in terms of revenue during the forecast period 2020-2025F.