August 2021 | Turkey News
The shift of
the millennial generation to healthier lifestyle has brought the importance of
physical exercise to the fore driving the demand for fitness centers over the
last decade.
Customer
Mindset or Fitness: Majority of
the population in Turkey, irrespective of age groups participate actively in
regular physical activities such as walking, cycling & gymming in public
parks, fitness centers or at home. Around 80.0% of the population in turkey,
majorly comprising of age group 20-45 years invest 4-8 hours/week are more
health conscious and belong to a fitness club than any other age category
representing the service addressable market for a fitness industry.
Growth of
Ladies Fitness Center: Opening up
of ladies dedicated gyms such as B Fit Gym with female professional trainers to
guide woman's pursuing exercises has created new segment and increased the
female memberships in the country. Middle class with non-working
women/homemakers prefer to go to residential gyms owing to convenience and free
access to the amenities and equipments provided by the fitness centres.
Increase in
Hotel and Residential Based Fitness Centres: Majority of the Fitness Centres in Residential Compounds and Townships
have Health and
Fitness Centers in Turkey
accommodating a wide range of equipment giving users a level of variety in
their workout. A wide range of hotels are incorporating fitness centres in
their properties and launching a range of amenities and services, from in-room
fitness to nutrition-focused meal plans driving the market growth.
Increase in
Demand for Virtual Sessions: Virtual
access or ‘workout from home’ made gyms and studios are increasing consistency,
which provides a safer exercise regime to the consumer at the comfort of their
home. Higher demand has been observed among people for digital training session
for strength building, yoga and pilates at their homes from certified
professional trainers rather than joining an offline fitness centre.
The report titled “Turkey Fitness Services Market Outlook to 2025F –
Driven by growing increasing disposable income and increasing health concerns
resulting in addition of number of health clubs and gyms in the country” by Ken
Research suggested that the fitness market is further expected to grow in the
near future owing to growing health conscious population, growth of digital
offerings, rising awareness regarding obesity and to overcome health issues
such as diabetes and cardiovascular diseases has been the major key factors which
drives the demand for fitness services centers in Turkey. The market is
expected to register a positive five year CAGR of 18.2% in terms of revenue
during the forecast period 2020-2025F.
- Direct Economic Impact of Fitness Centres
- Overview of Commercial Gyms in Turkey Health
and Fitness Market
- Overview of Fitness Centres in Hotels and
Resorts
- Overview of Fitness Centres in Schools and
Universities
- Overview of Fitness Centres in Residential
Townships/Compounds
- Overview of Fitness Centres in Hospitals
- Overview of Fitness Centres in Sports Clubs
and Govt. Organizations
- Indirect Economic Impact of Fitness Centres
- Turkey Fitness Equipment Industry Market Size
- Evaluation of Premiumization on Real Estate
Sector
- Estimated Cost of Constructing a Fitness
Centre
- Technological Disruptions for Fitness Centres
in Turkey
Key Target
Audience
- Fitness Equipment Manufacturers
- Fitness Equipment Distributors
- Fitness Centres
- Government Organizations
Time Period
Captured in the Report:
- Historical Period: 2015-2020
- Forecast Period: 2020–2025
Request For Sample Report @ https://www.kenresearch.com/sample-report.php?Frmdetails=NDc5MDM5
Key Topics
Covered in the Report
- Socio-Economic Landscape of Turkey
- Direct and Indirect Economic Impact of Fitness
Industry in Turkey
- Overview of Commercial Gyms in Turkey Health
and Fitness Market
- Snapshot of Digital Fitness Market in Turkey
- Assessment of the Indirect Economic Impact of
Fitness Industry in Turkey
- Turkey Fitness Equipment Industry Market Size
- Evaluation of Premiumization on Real Estate
Sector
- Technological Disruptions for Fitness Centres
in Turkey
- Assessment of the Indirect Economic Impact of
Fitness Industry in Turkey
- Overview of Healthcare Scenario/Health
Statistics
- Potential Health Implications and Health Cost
Reductions
- Customer Mindset for Fitness Services
- Impact of COVID 19 on Fitness Industry in the
Turkey
- Future Outlook and Projections for Turkey
Fitness Services Market
- White space and Opportunities existing in the
Turkey Fitness Services Market
- Research Methodology
Related
Reports
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Ankur Gupta, Head Marketing &
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