The taxi-signage is a special type of advertising that generally uses the LCD screens, which are usually attached to the headrests of the front-rows of seats in taxis. By these screens, advertising agencies help their clients to promote their products. Along with advertisements, clients can also view the entertainment content for instance music and movies. Software vendors develop user interfaces on these screens based on customers' business needs. Taxi-advertising is one of the most instantly recognizable types of outdoor advertising. Taxi advertisements are usually used by the advertisers to make a massive impact on riders, drivers, and even pedestrians. The wide use of partial or full wrapped taxi advertisements, and taxi top advertisements coupled with in-cab advertisements are the key types of options available with the advertisers.
Referring to the study, Global In-Taxi Digital Signage Market 2020-2027 by Component (Hardware, Software, Service), Vehicle Type (Luxury Taxi, Economy Taxi), End User, and Region: Trend Outlook and Growth Opportunity. Some of the key companies operating in the global In-taxi digital signage market include Cabby Tabby Technologies, Samsung Electronics Co., Ltd., Adflow, Gears Mobility Systems Pvt Ltd, VeriFone Holdings Inc., Curb Taxi, Swipe Technologies, Valoriser Consultants, Gears Mobility Systems Pvt Ltd, Adomni, Bona Phandle Media, BillboardsIn, Halo Cars, Enroute View Media Inc., Curb Mobility, Bona Phandle Media, Grab, Blue Line Media, London Taxi Advertising and among others.
Based on component type, In-taxi digital signage market can be segregated as solution & software, services and device & hardware. Solution & software includes maintenance & support, installation services and advertising services. Devices & hardware includes LED display and LCD display. Based on vehicle type, market can be segregated as economy taxi and luxury taxi. Luxury taxi segment dominates the global market as local & foreign tourists in developed & developing nations prefer luxury vehicles. In addition, based on end-users, market can be segregated as transportation & logistics, retail industry, education sector, corporate, government, hospitality section, entertainment & sports and others.
Growth in adoption of digital signage products in the commercial vertical, followed by rise in demand for 4K & 8K displays, surge in infrastructural developments in emerging countries and growth in technological advancements in display products are some major factors, which are responsible for growth of the In-taxi digital signage market. Apart from this, high cost of insurance and maintenance of luxury vehicles may impact the market.
Based on regional analysis, the Asia-Pacific is a leading region in global In-taxi digital signage market owing to low labor costs coupled with low cost of implementing & installing digital signage systems across the region. The Europe and North-America regions are estimated to witness higher growth rate due to growth in adoption & penetration of digital technologies as well as advanced audio-visual solutions integrated with the next-generation technologies such as Artificial Intelligence and Augmented Reality over the forecast period. It is projected that future of the global In-taxi digital signage market will be bright on account of growth in population and improvements in GDP per capita along with infrastructure development during the forecast period.
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Global In-Taxi Digital Signage Market Research Report
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