Shift towards better hygiene and sanitation
Post COVID-19 pandemic, companies
are arming their employees with the knowledge and tools to reduce the spread of
the virus and maintain a healthy environment. Home service providers are
offering white-glove home services, ensuring that technicians undergo
regular temperature checks, wear new masks, clean disposable gloves, and
practice social distancing to minimize contact with customers.
Consumer
spending and increasing smartphone penetration
There has been an increase in the
consumer spending by 15.1% from 2016 to 2021. In line with that, high internet
penetration in UAE (almost 99% of the population) has resulted in dependency on
online enabled services. Most of the internet users are in the age group
between 18-34 years and they rely on quick turnaround of services. This has
also been accelerated by the lack of customers’ trust on the local service
providers as they would not turn up on the scheduled time and place. There were
also hidden costs for the services, which created a negative experience for the
customers.
Future
Outlook UAE On-Demand Home Cleaning Services Market
UAE’s On-Demand Home Services
Industry is highly fragmented with presence of large number of service
providers and marketplaces. Each service provider or marketplace has its own
business USP, hence, it restricts the dominance of single player in the market.
A notable shift in consumer preferences post COVID-19 has contributed in the
emergence of on-demand home services industry. Marketplaces have rebranded
itself to reflect their position as a top online marketplace and justify its
service offerings. These services providers are marketplaces compete amongst
each other on the basis of service offerings, price ranges, promotional
discounts, service quality, geographical presence and brand value.
Impact of
COVID-19 on UAE On-Demand Home Services Industry
The On-Demand Home Services
Industry saw a single digit growth from 2017 to 2019. COVID-19 accelerated the
growth of the industry. From 2020-2021, the industry saw ~20% growth in its
market size, as compared to the single digit year on year growth from
2016-2019. With the overall business getting affect due to COVID, marketplaces
started offering services like At-home PCR tests, physiotherapy tests and other
nursing services. Government too launched programs like as National
Disinfection and Sterilization Programme to prevent the spread of coronavirus.
Increased awareness on health and hygiene is acting as a catalyst for the shift
in consumer’s preference to on-demand home services. The shift in consumer’s
preference is expected to contribute in the growth of the market size of the
on-demand home services industry in coming years.
The publication titled “UAE
On-Demand Home Services Industry: Driven by changing consumer lifestyle and
increasing adoption of digitally enabled services” provides a
comprehensive analysis of the on-demand home services industry by analyzing
historical statistics and corresponding developments in the on-demand home
services market. The market growth spiked during COVID as people were reluctant
to step out of their houses. People preferred booking home services online
directly from these marketplaces or service providers. Given the fragmented
completion structure in the on-demand home services industry, analysts have
elaborated on competitive landscape of major marketplaces and service providers
on the basis of services offered and operational parameters. The report also
covers a snapshot on marketplace and service providers business model, value
chain analysis, growth drivers, Porters 5 forces analysis, impact of COVID-19
and factors governing the future outlook of industry. The report also provides
comprehensive insight on the market size and segmentation of the industry. The
report highlights the pain points of the on-demand home services industry along
with detailed company profiles of major service providers and marketplaces. The
report concludes with projections for future industry market size, market
segmentations and analyst take on future market scenario.
Key Segments
Covered in UAE On-Demand Home Services Industry
- By Type of Services
- Cleaning
- Repairs and Maintenance
- Beauty
- Others
- By Geography
- Dubai
- Abu Dhabi
- Others
- By Deployment
- Online
- Offline
Time Period
Captured in the Report:
- Historical Period: 2017-2021
- Forecast Period: 2022F-2026F
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UAE
On-Demand Home Services Players
- Marketplaces
- Justlife
- Urban Company
- ServiceMarket
- Rizek
- Usta
- Service Providers
- Hitches and Glitches
- MPlus
- Elite Maids
- Helpsters Cleaning Services
Key Topics
Covered in the Report
- Socio-economic Landscape of UAE
- Evolution of UAE On-Demand Home Service
Industry
- Ecosystem of UAE On-Demand Home Service
Industry
- UAE On-Demand Home Service major entities
Business Model
- Market Size of On-Demand Home Services
Industry by Revenue
- Demand Drivers and Trends in On-Demand Home
Services Industry
- Trends and Developments in On-Demand Home
Services Industry
- Porter’s Analysis of the On-Demand Home
Services Industry
- Growth Drivers of the On-Demand Home Services
Industry
- Challenges faced in the On-Demand Home
Services Industry
- Impact of COVID-19 on the On-Demand Home
Services Industry
- Comparison of Pre and Post COVID scenarios
- Competitive Scenario of the On-Demand Home
Services Industry
- Competition in On-Demand Home Services
Marketplace
- Competition among On-Demand Home Services
Providers
- Case Study on Urban Company Business Model
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