The publication titled “UAE On-Demand Home Services Industry: Driven by changing consumer lifestyle and increasing adoption of digitally enabled services” provides a comprehensive analysis of the on-demand home services industry by analyzing historical statistics and corresponding developments in the on-demand home services market. The report covers various aspects including on-demand home services industry market size, evolution and market potential, ecosystem, snapshot on marketplace and service providers business model, growth trends and developments, Porter 5 Forces Analysis, rules and regulations, impact of COVID-19, demand drivers, challenges, future trends and outlook of the industry. Insights on competitive landscape of on-demand home services industry and cross comparison between major players operating in the ecosystem namely, marketplaces and service providers is also covered in the report on the basis of company profile, service offerings, Business USP, booking mode, ratings on Apps, customer reviews, cancellation and refund policies, recent development and activity of social media. The report also covers a case study on one of the top marketplaces in UAE, its company profile, reasons for expansion in other geographies, business model, cost structure, revenue stream, marketing strategies, customer relationship, key activities. The report also focuses on the On-Demand Home Services Market Segmentation by Type of Services (Cleaning, Repairs and Maintenance, Beauty and Others); By Geography (Dubai, Abu Dhabi, Other Emirates); By Deployment (Online and Offline). UAE On-Demand Home Services Industry report concludes with projections for the future of the industry including forecasted market size by 2026, and analysts’ take on the future highlighting the major opportunities.
UAE
On-Demand Home Services Market Overview and Size
UAE’s on-demand home services
industry is at a nascent stage. The industry had a single digit growth
pre-covid from 2017-2019. During COVID, the industry growth rate spiked due to
increasing concern for better hygiene and disinfection. Also, the fear of
stepping out of home led to an emergence for on-demand home services in UAE.
There has been an increase in the consumer spending from 2016 to 2021. Internet
penetration is also high in UAE. Adaptation of applications through smartphones
and mobile broadband has created emergent, consumer-facing sites and mobile
apps of these on-demand home services companies. Due to the busy schedule of
the working women, they are unable to take care of their home, leading to an
increase in the demand for home services. Customers look for committed
services; hence, marketplaces started emerging and reduced the hassle of
customers to look for service providers. Also, there are no hidden costs; an
upfront cost is required to be paid by the customers for a particular service
availed. The government of the United Arab Emirates announced by decree on
November 2020, that foreign investors can fully own local companies without the
need for an Emirati sponsor, this will ease the entry of new startups in the
industry.
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UAE’s
On-Demand Home Services Market Segmentation
By Type of
Services (Cleaning, Repair and Maintenance, Beauty and Others):
Cleaning services account for the
highest market share in the year 2021, in terms of the number of bookings.
Beauty services has the second largest market share. the time consumed to go to
a salon along with the waiting time is reduced with on-demand home services.
By Geography
(Dubai, Abu Dhabi, Others):
Dubai has tapped the maximum
market share as of 2021. Dubai has maximum of working population, as a result
of which on-demand home services are in high demand. Abu Dhabi has the second
highest market share. People live in big bungalows or villas, hence, hire full
time helpers or maids.
By
Deployment (Online, Offline):
Offline model dominates the
market in 2021 as people prefer bespoke services, which are not easily
available online. People are reluctant to try new service providers or marketplaces
that provide online on-demand services.
Competitive
Landscape in UAE On-Demand Home Services Industry
UAE’s On-Demand Home Services
Industry is highly fragmented with presence of large number of service
providers and marketplaces. Marketplaces adopt a lease or an open market
business model. These players compete amongst each other on the basis of
service offerings, service quality, prices and brand value. Many companies have
rebranded themselves to reflect their position in the market and justify the range
of service offerings. The report provides a cross comparison of top players in
the marketplaces as well as top service providers in UAE. A detailed case study
on “Urban Company” is included in the report.
UAE On-Demand Home Services Future Outlook and Projections
The market size is expected to
grow at a five-year CAGR of ~9.7% by 2026. It is anticipated that the
increasing growth of the market size will be fueled by increasing number of
service offerings by all the marketplaces and service providers, increasing customer
awareness regarding the ease of accessibility of these on-demand home services
and growing e-commerce platforms providing services to buyers in a short
timeframe.
Key Segments
Covered in UAE On-Demand Home Services Industry
- By Type of Services
- Cleaning
- Repair and Maintenance
- Beauty
- Others
- By Geography
- Dubai
- Abu Dhabi
- Others
- By Deployment
- Online
- Offline
Time Period
Captured in the Report:
- Historical Period: 2017-2021
- Forecast Period: 2022F-2026F
UAE
On-Demand Home Services Players
- Marketplaces
- Justlife
- Urban Company
- ServiceMarket
- Rizek
- Usta
- Service Providers
- Hitches and Glitches
- MPlus
- Elite Maids
- Helpsters Cleaning Services
Key Topics
Covered in the Report
- Socio-economic Landscape of UAE
- Evolution of UAE On-Demand Home Service
Industry
- UAE On-Demand Home Service Market Competition
- Ecosystem of UAE On-Demand Home Service
Industry
- UAE On-Demand Home Service major entities
Business Model
- Market Size of On-Demand Home Services
Industry by Revenue
- Market Segmentation of On-Demand Home Services
Industry by services, geography, deployment
- Demand Drivers and Trends in On-Demand Home
Services Industry
- Consumer spending and preferences in the
On-Demand Home Services Industry
- Impact of COVID on demand and user preferences
in the On-Demand Home Services Industry
- Trends and Developments in On-Demand Home
Services Industry
- Porter’s Analysis of the On-Demand Home Services
Industry
- Growth Drivers of the On-Demand Home Services
Industry
- Challenges faced in the On-Demand Home
Services Industry
- Government Rules and Regulations in the
On-Demand Home Services Industry
- Impact of COVID-19 on the On-Demand Home
Services Industry
- Comparison of Pre and Post COVID scenarios
- Competitive Scenario of the On-Demand Home
Services Industry
- Competition in On-Demand Home Services
Marketplace
- Competition among On-Demand Home Services
Providers
- Case Study on Urban Company Business Model
- Future Trends and Market Size of On-Demand
Home Services Industry by Revenue
- Industry speaks
- Analyst Recommendations
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