“The Russia Payment Services Market was
observed at a juncture where disrupting innovations are impacting the
traditional value chains of the industry.”
Converging Stage of Progression towards
Becoming Cashless:
The consumer adaptability in terms of cardholding population and per capita
annual volume of non-cash transactions in Russia were observed at a growth
stage while the payment infrastructure in terms of Per Capita Number of ATMs
and Per Capita Number of POS Terminals is yet to reach its full potential;
thereby leaving enough space for the market players to exploit the opportunity.
Cannibalization of different Payment Services: The innovation in the industry has
been oriented towards removing the pain-points of making non-cash transaction.
Starting with using payment cards, the demand for payment cards was
cannibalized by e-money which eased the pain of using cards and entering
verification details to make payment, the usage of e-money is being itself
replaced by contactless payments which do not require the users to firstly add
their money and then make payments. The contactless technology has been on the
rise owing to the speedy, seamless and hassle free processing of transactions
while ensuring safety and security of their transactions. Introduction of
conversational commerce and in-car payments could soon be expected in the
Russian market.
Development of NFC Technology: In Russia, apart from traditional
plastic cards, it is possible to pay with wearable’s (rings, bracelets,
watches) and smart devices (smart phones, tablets), through online aggregators
and gateways. In future, it is expected that innovative technologies will
simplify payments even further (in both online and offline channels) making
them seamless and fast. E-Money instruments facilitate better and easy transfer
of money and are also a desirable mode of payment by migrants
Analysts at
Ken Research in their latest publication “(Russia
Payment Services Market Outlook to 2025- Breaking New Grounds through
Alternative Payment Systems such as Contactless Payments albeit challenging
profitability of Incumbent firms)” believe that there would be a
continuous pressure on the margins and profitability of the incumbent firms as
more Big Tech Companies are expected to enter the industry space. In order to
capitalize on the growth in number of non-cash payments by around 21.3% during
2018-2025, the firms should explore potential strategic partnerships with Big
Tech companies to offer higher value proposition to the customers while
maintaining their business sustainability. The introduction of white label
schemes and changing role of intermediaries is expected to play a vital role
for the payment services industry of Russia in the next few years.
Key
Segments Covered
Russia
Payment Services Market
By Cash and Non-Cash Payments
Russia
Terminals Market (Banking ATMs)
By Transaction Type (Financial and
Non-Financial)
By Geographical Location (Federal
Districts wise)
Russia
Terminals Market (POS Terminals)
By End-User (Retail, Delivery,
Restaurant, Healthcare and Others)
By Type of Devices (Fixed and Mobile)
By Geographical Location (Federal
Districts wise)
Russia
Payment Cards Market
By Type of Cards (Debit and Credit
Cards)
By Type of Cardholder (Individual and
Legal Entities)
By Type of Transactions (Cash
Withdrawals, Payment Transactions and Others)
Russia
Payment Aggregators Market
By Type of Merchant Services (Payment
Aggregator, Payment Gateways and Particular Instruments)
Time
Period Captured in the Report:
Historical
Period – 2013-2018
Forecast
Period – 2018-2025
Companies
Covered:
ATM Terminals Market
NCR Corporation
Diebold Nixdorf
Nautilus Hyosung
Oki
Indemit,
Lanit ATM,
MultiCarta
Ridgast
POS Terminals Market
Ingenico
Verifone
PAX
E-Money Operators
Yandex.Money
QIWI
WebMoney
PayPal
Payment Aggregators Market
Yandex.Checkout
Robokassa
UnitPay
Payeer
PayAnyWay
Payment Cards Market
VISA
MasterCard
NSPK,
Sberbank
Alfa Bank
VTB 24
Novacard
Rosan Finance
Alioth
Key
Topics Covered in the Report
Demographic Analysis of Russia
Consumer Profile in Russia
Economic Analysis of Russia
Shadow Economy of Russia
Consumer Adaptability of Non-Cash
Payments Russia
Payment Infrastructure of Non-Cash
Payments Russia
Ken Research Framework of Payments
Landscape
Cross Comparison of Russia with other
developed, developing and emerging economies
Russia ATM Terminals Market Overview,
Market Size and Introduction
Competitive Landscape of ATM
Manufacturers and ATM Management Companies
Future Outlook on ATM Terminals
industry by Number of ATM Terminals and Number of Transactions
Russia POS Terminals Market Overview,
Genesis and Size
Competitive Landscape of POS Terminal
Manufacturers including Market share and Company Profiles
Future Outlook of POS Terminals; By
Installed base, Number of Transactions and By Type of Devices
Russia Payment Cards Market Overview,
Genesis and Market Size
Card Holder Profile in Russia
Competitive Landscape of Issuers and
Payment System Operators in Payment Cards Market
Snapshot on Card Manufacturing
Companies
Future Outlook of Payment Cards
Industry; By Number of Users, By Number of Cards in Circulation, By Type of Cards
and By Type of Transactions
Russia E-Money Market Introduction,
Overview and Genesis
Company Profile of Yandex.Money, QIWI,
WebMoney and PayPal
Russia Payment Aggregator Market
Introduction, Overview and Market Size
Competitive Landscape of Major Players
Company Profile of Yandex.Checkout,
Robokassa, UnitPay, Payeer and PayAnyWay
Future Outlook of Russia Payment
Aggregator Market
Analyst Recommendations for Russia
Payment Services Market
Suggested Strategies to ensure
Business Sustainability
For
more information, refer to below link:
Related
Reports:
Contact
Us:
Ken Research
Ankur Gupta, Head Marketing &
Communications
+91-9015378249
