Facial
recognition technology has begun to gain traction on devices like i-Phone X.
Just recently IDEMIA announced their plan to install facial recognition cameras
in rental vehicles. IDEMIA is a French company that specializes in biometrics
and digital technology. This company is using technology to increase the
security of rented vehicles. Car rental market research reports
indicate that the number of users opting for car sharing services is expected
to surge by 2025. However, this technology is posing a serious threat to
privacy. Law authorities and car rental companies will now be able to spy on
people. Car rental companies can combine GPS and facial recognition data to
create an intimate record.
Certain
digital methods have been introduced in the recent past in order to improve the
safety and security of rented cars. These methods mostly rely on digital
photography. The technology is now improving and there is more advanced and
improved methods to combat the issue of security of rented cars. Omoove under
Octo Telematics with its partner IDEMIA has developed an application called
EasyOpen which people can download on their smart phones and use as keys to
their rented cars. This was a step taken in the interest of security to ensure
that only authorized people operate the vehicle. Both these companies have now
taken a step further in the interest of security. They have now incorporated
facial recognition into their EasyOpen solutions system. The system uses the
smart phone to create the identity of the driver by registering ID documents
while afterwards granting access to the car through a selfie thanks to IDEMIA’s
facial recognition solution. The digital enrolment process combined with facial
recognition technology will securely enroll and authenticate the driver before
EasyOpen automatically opens the car.
Security
is an immediate concern for the industry because it is expected that the number
of people availing car rental and car sharing services will increase. Private
car usage will then decrease and car rental services will need high performing
technologies to secure shared and rented vehicles. IDEMIA and Omoove have
strengthened their position in this market with simple and fast EasyOpen
solutions.
Until
now the incorporation of facial identification technology was not part of the
car rental industry however, it has now been brought into the industry by some
of the most reputed players. Omoove’s parent company Octo Telematics is a
European leader in providing innovative technological solutions. OT Morpho
(Oberthur Technologies) now known as IDEMIA is a leading global provider of
security software products and services.
Apart from this, it also specializes in Augmented Identity to cater to
the modern digital world and has a strong foothold in the field.
Car
rental industry analysis reveals a rapidly
increasing demand. This industry is undergoing advancements in the security
sector with big players like OT and Morpho joining forces to form IDEMIA and
thereby augmenting technological change by introducing facial recognition
technology. Their innovation is being well received globally as they serve 180
countries.
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more information, click on the link below:
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Ken
Research
Ankur
Gupta, Head Marketing & Communications
0124-4230204
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