Rising interest in the jet skiing sport by
recreational tourists and sports enthusiasts worldwide and rise in marketing
initiatives taken by various entities in the value chain especially jet ski camps
& tourism boards across the globe have been regarded as the key drivers of
growth in the global market during the year 2012-2017.
The report titled “Global Jet Ski Equipment Market by Equipments
(PWCs, Protective Gear, Clothing, Telescoping Paddle and Other Accessories), by
Region (Americas, Europe, APAC & MEA), by New & Existing Demand and by
Distribution Channel (Company Stores and Specialty Stores, Hypermarkets,
Department Stores & Supermarkets, Online and Others) - Outlook to 2022” by Ken Research suggests that sustained efforts of jet skiing equipment manufacturers and rising popularity of jet skiing as a recreational and professional
activity in different regions would continue to surge growth in the market.
During the review period (2012-2017), the
market displayed a stable and steady growth. This growth has been supported by
factors such as growing awareness of a healthy lifestyle, rising popularity of jet
skiing, growing interest of people in soft adventure sports and others. During
this period, the market witnessed an increased emphasis on water sports
activities by various government authorities. In an attempt to generate higher
revenue from the tourism industry, various tourism boards of countries
especially US, France, Spain, Italy, Thailand and Indonesia have been putting great
efforts to promote jet skiing and other similar water sports activities.
Moreover, improved promotional campaigns were being run by government and
private tour operators in various countries. These include marketing initiative
such as discounted vacation packages with jet skiing activities, banner
promotions, private jet skiing activity organizers associating with leading
hotels and camps so as to increase consumer demand. Changing lifestyles, with
increase in the number of people taking up some form of recreational sporting
activity to maintain physique along with an increase in recreational
expenditure, have helped in increasing the popularity of jet skiing.
In Americas, the number of participants
indulging in jet skiing sport activities was around 6.3 million in 2016. The
growth of the market was recorded at a CAGR of close to 10.0%. Increased
participation of females has also provided thrust to the market. Increased
participation in the sports championships has led to a rise in the number of
water sports tournaments worldwide, further fueling growth in the market. For
instance, the King’s
Cup - Jet Ski World Cup 2016 was sponsored by Thai airways and held at Pattaya,
Thailand. These factors have together surged market growth in the
overall global industry.
For
more information on the research report, refer to below link:
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Contact Us:
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
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