The report titled “Global
Snorkeling Equipment Market Outlook to 2022 - by Equipments (Snorkels,
Snorkeling Masks, Snorkeling Fins & Other Snorkeling Accessories), by
Region (Americas, Europe, APAC & MEA), by Distribution Channel (Company
Stores and Specialty Stores, Online, Hypermarkets, Department Stores &
Supermarkets and Others)” provides a comprehensive analysis of global
snorkeling equipment market, 2012-2022. The report covers market introduction,
market nature, market size on the basis of consumer expenditure, market
segmentation by equipments (Snorkels, Snorkeling Masks, Snorkeling Fins and
Other Snorkeling Accessories), by region (Americas, Europe, APAC and MEA) by
demand from customers (repeat and new customers) and by distribution channel
(Company Stores & Specialty Stores, Hypermarkets, Online Stores, Small
Retail Stores). The report also includes segmentation on the basis of prices of
equipments namely, snorkels and fins, value chain analysis, SWOT analysis,
competitive landscape (Competing parameters, company positioning and
competition nature), company profiles for major players (Seavenger, Tabata Co.
Ltd., Apollo Sports and Aquatec - Duton Industry) in the market and analyst
recommendation.
The report facilitates the readers with in-depth
analysis of the existing and future trends & issues. The report is useful
for water sports equipment manufacturers, snorkeling equipment manufacturers,
distributors, specialty sporting goods stores, department stores, e-commerce
portals, customers and other stakeholders to plan their market centric
strategies in accordance with the ongoing and expected trends in the future.
Global
Snorkeling Equipment Market Size and Overview
Market
Overview:
International tourist arrivals and international tourism expenditure has been
increasing at a steady pace over the review period (2012-2017), globally.
Coupled with an increase in interest of people towards soft adventure sports,
rising popularity of Snorkeling & adventure sports and growing awareness
regarding numerous fitness-benefits of opting snorkeling has primarily
supported growth in this industry. Americas has been the biggest market in
terms of expenditure incurred by consumers in snorkeling equipment’s followed
by APAC, Europe and Middle East & Africa. Increase in demand has also been
affected by growing base of Millennials, higher disposable income in major
markets, presence of well-established players and expanded distribution network
in new regions/countries.
Market
Size: Low
training cost, increase in variety of snorkeling equipment’s available in the
market, primarily, in terms of size, quality, capacity and utility, major
players have been using diverse product portfolios and aggressive marketing
& sales strategies to position themselves in the market. This has helped
the market to grow at a CAGR of close to 5% during 2012-2017. Several leading
manufacturers have invested amount in research & development segment to
foster product innovations to increase durability and sturdiness of Snorkeling
equipments.
Market
Segmentation
By
Equipment: The
snorkeling equipment market has been dominated by snorkels as of the year 2017.
Average price of a snorkel is USD 30 as of 2017. Some of the major companies
that manufacture snorkels include Aqua Lung International and Cressi Sub.
Snorkeling masks held the second largest share in the market as of 2017. With
advancement in technologies, the companies have been able to manufacture more
technologically advanced masks keeping the consumer preferences in mind.
Snorkeling fins, holding third highest position in terms of market share,
refers to a pair of finlike accessories worn on the foot or leg for better
moment in water. Other equipments in the snorkeling equipment market include
snorkeling vests, clips & attachments, marker & signals, neoprene mask
straps, fin straps.
By Region: The global
snorkeling equipment market was dominated by Americas in the year 2017. The
region occupies the largest share owing to the presence of huge coastline,
well-established water sports infrastructure and large number of Snorkeling
enthusiasts. In the recent years, Snorkeling has been adopted as a recreational
activity along with being taken-up professionally. APAC accounted for the
second largest share in the snorkeling equipment market with the presence of
increased number of water sporting sites. Europe region also witnessed growth
in demand for snorkeling equipments with an increase in both consumption and
production especially in France & Germany. Middle East and Africa has
accounted for the lowest share in the market.
By New and
Existing Demand: In the year 2017, it has been observed that the repeat demand from
existing users and new demand from new customers have accounted for a very close
share in the market. With up-gradation of products and new launches, customers
replace their current equipments with the advanced ones. Moreover, with rising
competition in various regional championships and more number of snorkeling
camps being established to attract tourism, repeat demand from existing
customers is very strong. Influenced by the health benefits of the sport
including enhancing lungs strength and strengthening of vital muscles
throughout the body, such as calves, ankles, quads, hamstrings and hip flexors,
among others, new customers have been attracted to the market.
By
Distribution Channel: Company Stores and Specialty Stores dominate the market in 2017. This
sales channel has been highly popular since major large scale manufacturers of
snorkeling equipments usually operate through own brand stores that exclusively
sell equipments of their brand. These are known as exclusive brand outlets of
the companies located in various countries across the world. The online sales
of sports equipments have been gaining high popularity over the years. Online
stores and hypermarkets have accounted for an equal share, being second highest
contributors in 2017. Some of the major online retailers selling sports
equipments are Amazon and Alibaba. Hypermarkets, department stores and
supermarkets offer a closer evaluation of products and provide the required
support and information to consumers, especially through expert customer
service personnel. Some of the well-known stores include Walmart and Tesco.
Competitive
Landscape
Competition in the global snorkeling equipment
market is highly fragmented due to the presence of large number of regional
players. In the Americas, the competition is concentrated however, majority of
market leaders have substantial control in terms of good share in 2017. Various
manufacturing facilities are based in this region leading to large exports to
countries. Similarly is the scenario in Europe. France and Italy have been
major manufacturing hotspots. The major players in the market carry out both
manufacturing as well as trading. Competition in APAC and Middle East &
Africa is still in the growing phase & highly fragmented. Japan, Taiwan and
Australia are popular manufacturing destinations. There are about 15-20 major
snorkeling equipment manufacturers operating in the global market. These
players compete against each other on the basis of parameters such as price,
product differentiation (product portfolio size and product innovations),
distribution network, geographical penetration/geographical presence and
research & development activities.
Future
Analysis and Projections
Global Snorkeling equipment market has been
anticipated to showcase a sound growth at a CAGR of close to 6% during the
forecast period (2017-2022). Growth during this period is expected to be
supported by the rising popularity of snorkeling as a recreational and
profession activity, increase in the number of snorkeling championships,
increase in demand from tourists, increased awareness regarding fitness benefits
of snorkeling, expanding geographical presence of major manufacturers,
intensifying distribution channels, expansion of online retailing, new product
launches, government initiative to promote the usage of protective Snorkeling
equipments and others.
Key Topics
Covered in the Report:
Global Snorkeling
Equipment Market Introduction and Market Nature
Global Snorkeling
Equipment Market Size
Global Snorkeling
Equipment Market Value Chain
Global Snorkeling
equipment market segmentation by equipments (Snorkels, Snorkeling Masks,
Snorkeling Fins and other accessories), by region (Americas, Europe, APAC and
MEA) by demand from customers (repeat and new customers) and by distribution
channel (Company Stores & Specialty Stores, Hypermarkets, Online Stores, Small
Retail Stores)
Global Snorkeling
Equipment Market SWOT Analysis
Competitive
Landscape in Global Snorkeling Equipment Market
Company profiling
for major players in Global Snorkeling Equipment Market
Global Snorkeling
Equipment Market Future outlook and projections
Analyst
Recommendations in Global Snorkeling Equipment Market
For more information on the research report, refer to below link:
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Ken Research
Ankur Gupta, Head
Marketing & Communications
+91-9015378249
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