Furniture
industry is undergoing with the more development in the technology and
companies are also started making smart furniture with the facility of IoT that
is Internet of Things. Not only has this, with the technology of Augmented
Reality the phase of furniture industry is also enhancing with the more
development in this technology. Moreover, with the more development in the
technology and efficient innovations in the existing technology the market is
become more attractive and lead to significant growth across the globe.
According to the report analysis, ‘Market
Research Reports for Furniture’
states that in the forecasted period the more development in the technology of
Virtual reality transform the industry of furniture totally as virtual reality
not only provide consumers with an opportunity to test-drive products but also
to attract and retain their fickle attention. Additionally, significant
increase in the disposable income and digitalization, the industry of furniture
is growing more efficiently with the more development in the specifications of
furniture.
However
unsurprisingly, the development in the technology totally turned up the
industry of furniture and the introduction of Virtual Reality into the retail
of furniture world is revolutionary. Moreover, many of the companies such as
Microsoft, Google and others are struggling to keep up with all of the
technological advancement and providing better experience to the customers.
Virtual Reality systems include immersive applications, such as head-mounted
display and large projective displays. With the technology of VR in the smart
phones, laptops, desktops shoppers can rotate, zoom in and out, and change the
color or context of the product they are viewing. Moreover, the user of VR can
participate in modifying the form and content of a mediated environment with
the immediate feedback and it creates the most prominent shopping surrounding
for learning product information. Additionally, with the enhanced learning
opportunities, VR furnishing online shoppers with practical product experience.
According to the report analysis, ‘Furniture
Industry Research and Market Reports’
states that the VR technology initially encourage Web site engagement and thus
constructs continuing relationships between online retailers and its customers.
Furthermore, VR allows not only close inspection of an individual item but also
visual inspection of how furniture items coordinate, which is difficult in
physical stores. VR offers unlimited choices without the temporal and physical
constraints of a brick-and-mortar store, along with the potential of finding
choices that shopper want. The many companies are doing significant development
in the applications of VR which lead to a significant increase in the industry
of furniture.
The
usage of VR is very much done in the both developed and developing countries as
VR offers shoppers realistic product experience, with the selective product
according to individual tastes which involves actual visualization of several
furniture combinations. The market of VR in furniture industry is majorly
dominating by the North America and Europe whereas; the Asia Pacific region is
also doing so many innovations for acquiring a handsome amount of share in this
market. IKEA (Swedish Furniture Company) and Lowe’s (North America home
Improvement Company) are the major players of this market and providing better
consumer experience. Moreover,
Microsoft, Electrolux, Panasonic and others are the major players of this
market and welcoming the new investors which support the market and build
ecommerce for VR. Therefore, it is expected that in the coming years the
technology of VR in the furniture industry will grow more significantly over
the decades.
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Contact Us:
Ken
Research
Ankur
Gupta, Head Marketing & Communications
+91
9015378249
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