Advanced visualization (AV) is defined as (three dimensional) 3D & four-dimensional (4D) performance & analysis software for post-processing of imaginings from medical imaging equipment. It encompasses full-field numeral mammography imaging tools. AV refers to computer-aided detection (CAD) proficiency specifically based on complex pattern recognition. Some of the key services include consulting or optimization services, training & education services, post scale & maintenance services, and implementation services etc.
The advanced visualization has improved operating& industry activities, direct data communication, better adaptation of industry information, fast identification of latest trends, quick access to suitable business insights, and easy data comprehension.
According to study, “North America Advanced Visualization (AV) Market (2018-2023)” some of the major companies that are currently working in the North America advanced visualization (AV) market are Terarecon Inc., Toshiba Corporation, Carestream Health, Inc., Fujifilm Holdings Corporation, Conmed, Koninklijke Philips N.V,Vital Images Inc., Pro Medicus Limited, Canon Inc, Ziosoft, Agfa-Gevaert Group,Qi Imaging LLC, General Electric Company, Pro Medicus, Siemens AG. All these key players’ offer high-value products & exhibit long-term reliability.
Based on the application, the market is segmented into iOS, android and windows etc. based on the customers market is classified by the hospital's &surgical centers, imaging hubs, and research & hypothetical centers. Additionally, AV has a widespread range of application in the cardiac, radiology, orthopedics, oncology, vascular, neurology and other fields with dissimilar kind of imaging modalities such as Computed Tomography (CT), Positron Emission Tomography (PET), Magnetic Resonance Imaging (MRI), Ultrasound, Nuclear Medicine, Radiotherapy, and Others.
The new trends in advance visualization market include advances with multispecialty clinical applications, intensifying competitive dynamics raising entry barriers, evolving customer demand from maturing market, industry-wide alignment with enterprise IT deployment models, enabling an open IT ecosystem for third-party plug-ins and blurring the lines between Original Equipment Manufacturer (OEM)&Independent Software Vendors (ISV).
The market of AV is mainly driven by the development of several cutting edges, rising adoption of AV solutions in hospitals & imaging center, rise in public and private sectors, streamlined analysis, increasing workflow efficiency in visualization, increase in disposable income, increase in computer-based applications, enhanced data transfer capabilities, rise in number patients with chronic diseases such as neurological disorders, cardiac and cancer, rising focus on healthcare organizations, centralized post-processing solutions, improved data storage capacity, multi-user interface, high definition visualization software & hardware, and the growing digitization.
However, the use of AV is dense and requires the aid of service consultants. Therefore, professionals tend to select a traditional diagnostic method which hampers the development of the market. In addition, some of the other factors hindering the growth are technological limitations related to existing AV analysis, cost-effective and limited medicinal compensations for radiology based diagnostic processes.
In 2018, the North America AV Market value is US$ 0.8 billion. It is expected to reach US$ 1.5 billion, at a CAGR of 11.8%, by 2023. In upcoming years, North American region AV market to grow at a rapid pace by due to the fast recognition of new analytic imaging technologies and improvements in the field of AV technologies.
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