Thursday, January 10, 2019

UAE Furniture Market is driven by Surge in Domestic and International Tourism, Growth in Commercial Establishments and Intense Competition from Different Format Stores: Ken Research

Rising number of furniture manufacturers & retail outlets, residential construction & housing activity and increasing awareness among customers about the latest designs and trends has driven the growth of furniture in the country.

Emergence of International Players: The growing demand for furniture by residential, commercial and industrial sector in UAE has invited many foreign players to sell their products in the domestic markets of UAE. The UAE furniture industry saw the entry of Swedish furniture giant, IKEA in 1991, which has grown substantially in the last few decades and has established a name for affordable high street furniture

Increasing Competition among Furniture Manufacturers and Retailers: The furniture market of the UAE region is highly competitive owing to the rising demand of furniture and furnishing products. This rise in demand has led to the growing domestic demand and emergence of multiple players catering to the same target audience in the space. Manufacturers and retailers operating in the region compete on almost same grounds of quality of the product and the material used to manufacture the product. New entrants into the market find it hard to compete with established companies in terms of matching the quality offered by established firms at cheap prices due to their continuous operations, which has led to economies of scale.

Demand for Furnishing Products: The demand for barbeques and garden sheds saw an increase due to the rise in barbeque restaurants and the ability of charcoal barbeques to produce flavorful and better results than gas barbeques. The replacement time period for furniture products on an average is of twelve months, owing to which there is also an increase in demand for furnishing products.
Players in Commercial Furniture: The organized furniture sector which entails players like IKEA, PAN Emirates, Royal Furniture and others have not been able to dominate the commercial furniture segment. This segment is dominated by individual furniture retailers who specialize in manufacture and retail of commercial furniture products. SAGTCO, Highmoon Office Furniture, BAFCO, Al Hawai Office Furniture are some of the major players which operates in the commercial furniture market.

Analysts at Ken Research in their latest publication “UAE Home Furniture and Furnishing Market Outlook to 2022 – By Living Room Furniture (Sofa, Sofa Cum bed, Other Sitting Furniture, Coffee Tables, Others), Bedroom Furniture (Bed, Mattresses, Wardrobes, Chest of Drawers), Dining Room, Home Office, Kitchen Furniture and Furnishing (Home Textile, Window Covering, Barbeques, Lightning Products)” suggests that furniture manufacturers and retailers should focus on Multi-Purpose Furniture so that they can utilize the entire apartment space and also curtail on the expenses of purchasing additional furniture items. Online furniture on rent, gently used, factory seconds furniture e-commerce portals are great business model opportunities in the country.

Key Segments Covered
Furniture and Furnishing
·         Organized Sector
·         Unorganized Sector

End Users
·         Residential Furniture
·         Commercial Furniture
·         Retail Furniture

By Emirates
·         Dubai
·         Abu Dhabi
·         Sharjah

Furniture
·         Indoor (Bedroom, Dining Room, Living Room, Kitchen)
·         Outdoor

Furnishings
·         Home Textiles
·         Window Coverings
·         Barbeques
·         Lightning Sources
·         Fittings

Key Target Audience
·         Furniture Retailers
·         Furnishings Retailers
·         Private Equity Companies
·         Contract Furniture Manufacturers
·         Furniture Association

Time Period Captured in the Report
·         Historical Period: 2012-2017
·         Forecast Period: 2018-2022

Companies Covered
Offline and Online Furniture Companies
·         IKEA
·         Home Centre
·         PAN Emirates
·         Royal Furniture
·         Danube
·         Marina Home
·         Homes R Us
·         IDdesign
·         Pottery Barn
·         Home Box
·         Natuzzi

Online Furniture Companies
·         Ebarza
·         The People of Sand
·         MarMarLand
·         The Bowery Company
·         Wysada

Key Topics Covered in the Report
·         UAE Furniture Market
·         UAE Furnishing Market
·         Sofa Sales in UAE
·         Bed Market UAE
·         Wardrobe Sales in UAE
·         Challenges in Value Chain Analysis
·         UAE Bedroom Furniture Market
·         UAE Living Room Furniture Market
·         UAE Dining Room Furniture Market
·         UAE Storage & Other Furniture Market
·         UAE Furniture Market Segmentation By Emirates
·         Case Study to set up Hotel Furniture in UAE
·         UAE Modular Kitchen Market Competition Scenario
·         UAE Online Furniture Market Size
·         Business Model UAE Online Furniture Market
·         UAE Home Textiles
·         UAE Living Room Textiles
·         UAE Window Coverings
·         UAE Barbeque Market
·         UAE Furniture Import Trade Scenario
·         UAE Furniture Export Trade Scenario
·         Trends and Developments UAE Furniture
·         UAE Furniture Market Competition Scenario
·         Decision Buying Parameters UAE Furniture
·         UAE Furniture Future
·         Analyst Recommendation UAE Furniture

For more information about the publication, refer to below link:

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Ken Research
Ankur Gupta, Head Marketing & Communications
+91 9015378249

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