The report titled “Germany
Used Car Market Outlook to 2023 - Led by Surge in Multi-Brand Dealerships
Coupled with Improved Quality and Inspection of Used Cars” provides a
comprehensive analysis of used car market in Germany. The report focuses on
overall market size in terms of sales volume of used cars; Germany used car market
segmentation by Market Structure (Organized and Unorganized market) both in
terms of GTV, By Organized Market (Multi-brand Dealerships and OEM Certified
Dealerships), By Unorganized Market (C2C, Online Sales and Local Dealers), By
Car Make (Volkswagen, Opel, Mercedes, BMW, Ford, Audi, Renault, Skoda, Fiat,
Peugeot and others), By Year of Manufacture (<2000, 2000-2002, 2003-2005,
2006-2008, 2009-2012, 2013-2018), By Kilometers Driven (Less than 5,000,
5,000-20,000, 20,000-50,000, 50,000-80,000, 80,000-120,000 and above 120,000)
and By Type of used cars (Economy/Hatchback, MPV’s/Sedan and SUV’s). The report
also covers the overall comparative landscape, trends and growth drivers,
issues and challenge, decision making parameters, market share in terms of
sales volume, strengths and weakness and government regulations. The report
concludes with future projections and analyst recommendations highlighting the
major opportunities and cautions.
Market
Overview and Size
The Germany used car market was observed
to grow with a volatile growth pattern in the review period 2013-2018. It has
become convenient for the used car dealers to list the cars and tap a larger
market with rising internet penetration. Factors such as increasing online used
car companies, geographical expansion of used car dealerships, availability of
car financing and insurance options and others have helped the used car
industry to grow in Germany in terms of sales volume.
Market
Segmentation
By
Market Structure (Organized and Unorganized): The organized segment was
observed to dominate the used car industry both in terms of Gross Transaction
Value (GTV) as well as sales volume. The organized used car market is leading
in Germany owing to the services provided by these dealerships such as used car
certifications, inspection of the used car, free services, car refurbishing,
offer documentation regarding the stringent inspection process, MOT and the
transfer of ownership.
By
Organized Market (Multi-brand Dealerships and OEM Certified Dealerships): The
multi-brand dealerships recorded a larger market share in the organized used
car market as multi-brand used car dealers have various brands and models
available with them and the consumers have the choice of comparing and then
purchasing the used cars. Additionally, the organized used car dealers have a
larger geographical presence in the country
By
Unorganized Used Car Market (C2C, Online Sales and Local Dealers): The
Customer to customer segment dominated the unorganized used car market with a significant
market share followed by online sales and Local Dealerships. The customer to
customer is preferred by the consumers who do not trust in purchasing a used
car from an organized player or a local dealership in the country.
By
Car Make (Volkswagen, Opel, Mercedes, BMW, Ford, Audi, Renault, Skoda, Fiat,
Peugeot and others): The most preferred used car brands in Germany were
observed to be Volkswagen, Opel, Mercedes, BMW, Ford followed by Audi, Renault,
Skoda, Fiat, Peugeot and others. The market share of the new car sales of the
mentioned brands is high due to which customers have established a trust factor
with these brands.
By
Year of Manufacture (<2000, 2000-2002, 2003-2005, 2006-2008, 2009-2012,
2013-2018): The used cars manufactured in the years from 2013 to 2018 have
recorded the highest market share in the Germany used cars space in 2018. The
segment was followed by cars manufactured between 2009 to 2012 segment.
The used cars driven between 20,000 to
80,000 km are the most in demand in Germany.
By
Type of Used Cars (Economy/Hatchback, MPV’s/Sedan and SUV’s): Economy and
Hatchback recorded the highest sales of used cars in 2018, contributing to a
massive market share followed by MPV’s/Sedan and SUV’s. The young individuals
ranging from 22-28 years in Germany prefer to purchase these cars due to a
constraint budget.
Comparative
Landscape
Competition within the Germany used cars
market was observed to be highly fragmented along with the presence of large
number of OEM certified dealerships, local dealers, multi-brand dealers and
individual sellers. The major companies in the offline Germany used car market
include Emil Frey Group, AVAG Holding SE, Dello-Durkop-Hansa-Group,
Feser-Graf-Group, Senger Group, Weller Group, Gottfried Schultz, Tiemeyer
Automobile Group and others. The major companies in the online used car market include
Autoscout24, Mobile.de, Hey Car, Auto.de, True Car, BCA, Webauto.de and others.
Major competing parameters include number of dealers, marketing initiatives, certification,
margin, price, after sales, lead generation and types of warranty.
Future
Outlook and Projections
The
Germany used car market in anticipated to grow at a positive growth rate with new
entrants’ business growth. The used car dealers are also expanding their
operations in different regions to cater to a larger market, which is expected
to augment the organized market. Geographical diversification model will remain
one of the main strategies of leading used car dealers in the organized sector
in Germany.
Key
Segments Covered
By Type of
Market Structure:
Organized
Market
Multi-brand Dealerships
OEM Certified Dealerships
Unorganized
Market
Customer to Customer
Online Sales
Local Dealers
By Car Make:
Volkswagen
Opel
Mercedes
BMW
Ford
Audi
Renault
Skoda
Fiat
Peugeot
Others (Seat, Hyundai, Toyota, Nissan, Mazda, Citroen, Smart, Kia, Mini, Volvo,
Mitsubishi, Suzuki, Honda, Dacia, Porsche, Chevrolet, Alfa Romeo, Jeep, Subaru,
Land Rover, Chrysler, Jaguar, Daihatsu, DS, Saab, Lancia, Lexus, MG Rover,
Ssangyong, Sachsenring, Dodge, Iveco, Ferrari, Maserati, Cadilac, Infiniti,
Tesia, Austin and rest)
By Year of
Ownership:
<2000
2000-2002
2003-2005
2006-2008
2009-2012
2013-2018
By
Kilometers Driven:
Less than 5,000
5,000-20,000
20,000-50,000
50,000-80,000
80,000-120,000
Above 120,000
By Type of
Used Cars:
Economy/Hatchback
MPV’s/Sedan
SUV’s
Key Target
Audience
Offline Dealers
Online Portal
Organized Multi Brands Dealers
OEM Certified Dealerships
Online Portal
Private Equity and Venture Capitalist
Industry Associations
OEM Manufacturers
Automotive Manufacturers
Car Auction Companies
Time Period
Captured in the Report:
Historical
Period -
2013-2018
Forecast
Period –
2019-2023
Companies
Covered:
Online
Dealerships:
Autoscout24
Mobile.de
Hey Car
Auto.de
True Car
BCA
Webauto.de
Offline Dealerships:
Emil Frey Group
AVAG Holding SE
Dello-Durkop-Hansa-Group
Feser-Graf-Group
Senger Group
Weller Group
Gottfried Schultz
Tiemeyer Automobile Group
Key Topics
Covered in the Report
Germany Used Car Market
Introduction
Business Model Prevalent in
Germany Offline Used Cars Market
Germany Used Car Market Size
Germany Used Car Market
Segmentation
Snapshot on Germany Used Car
Auction Market
Decision Making Process for
Buying and Selling Used Cars
Trends and Development in Germany
Used Car Market
Issues and Challenges in Germany
Used Car Market
Snapshot on Germany Online Used
Cars Market
Government Regulations in Germany
Used Car Market
Competition Scenario in Germany
Offline Used Cars Market
Germany Used Car Market Future
Outlook and Projections, 2019-2023F
Analyst recommendations
Success Case Studies in India
Used Car Market-OLX
For more information on the research
report, refer to below link:
Related reports
Contact Us:
Ken Research
Ankur Gupta,
Head Marketing & Communications
+91-9015378249
No comments:
Post a Comment