Europe Car Rental Market Outlook to 2025: Ken Research

The report titled “Europe Car Rental Market Outlook to 2025- By Region (France, Germany, Spain, United Kingdom, Italy, Portugal, Ireland, Poland and Others), By Fleet (Compact, SUV, Luxury) and By Purpose (Leisure and Business), Car Sharing By Fleet Size and Users and Cab Aggregator By Revenue and User” provides a comprehensive analysis of the Car Rental Market in Europe. The report covers various aspects including overview and genesis, market size in terms of revenue and fleet size, market segmentation by fleet type (Compact, SUV’s and Luxury), by country and purpose (Leisure and Business). The report also covers country snapshots of Germany, Spain, United Kingdom, France, Italy, Portugal, Ireland & Poland and snapshot on Car Sharing, Cab Aggregator and Car Pooling Market in Europe. It also provides comprehensive information on trends and developments, issues and challenges, SWOT analysis and major mergers & acquisition deals in the industry. A detailed competitive landscape including competitive scenario, cross comparison matrix, strengths and weakness of major players, market share on the basis of fleet size in France, Germany, Spain, United Kingdom, Italy, Portugal, Ireland, and Poland and company profiles are also included in the report. The report concludes with the future projections for the above mentioned market segments and analyst recommendations that involves key strategies for the existing players to ensure their profitability for the coming years and suggestions for potential entrants highlighting the major opportunities and cautions.

Europe Car Rental Market Overview and Size

Europe car rental market witnessed growth during the review period 2013-2018 in terms of fleet size and revenue owing to expansion of local and international players in the market and rise in tourist arrivals in European countries. The market was observed to be at the growth stage owing to increase in investments in the market, fall in prices offered by service providers and innovative strategies adopted by companies in European countries. Profitability associated with car rental companies are highly correlated with the prices offered, operational efficiently, quality & reliability and innovative market penetration strategies adopted by the companies.

Europe Car Rental Market Segmentation

By Region: France accounted for highest market share in Europe car rental market on the basis of revenue in 2018. This was followed by Germany, Spain, UK, Italy, Portugal, Ireland, Poland and other European Countries respectively. Additionally, United Kingdom dominated car rental market in Europe on the basis of fleet size in 2018.

By Fleet Type: Compact vehicles accounted for highest market share in 2018. Compact vehicles such as Ford Focus, Volkswagen Golf, Seat Leon and others remained the most popular car type for car rental services in European countries. SUV’s accounted for the second highest market share followed by Luxury & Premium vehicles.

By Purpose: Cars rented for Leisure purposes contributed majority share in the car rental market in Europe. Remaining share was observed to be captured by business or corporate car rental transactions in 2018. It was witnessed that car rental market in Italy, Spain, and Portugal was inclined towards leisure transactions whereas Germany, Belgium and UK was inclined towards business transactions.

Europe Car Sharing Market: Car Sharing Market has been growing owing to a rise in the number of local and international players operating in the European countries. Germany has been observed to the largest car sharing market across Europe in terms of fleet size and number of customers. Additionally, a positive growth rate has been observed in United Kingdom, Italy and France car sharing market owing to increase in the fleet size and number of players in the mentioned countries. Few major players in car sharing market are Sharenow, Zipcar, Getaround, Ubeeqo and others.

Europe Cab Aggregator Market: Cab Aggregator Market in Europe has been growing owing to a rise in the number of users and operational locations in the region. United Kingdom has been observed to the largest cab aggregator market across Europe in terms of number of players and users present in the country. Major players in Europe cab aggregator market are Gett, Uber, Freenow, Bolt, Cabify and Kapten.

Competitive Landscape

Car Rental Market in Europe is moderately concentrated owing to top five international players namely Europcar, Sixt, Hertz, Avis Budget Group and Enterprise-rent-a-car dominating the market across all European countries. These five major players are present across all European countries capturing more than 60% market share in terms of fleet size and revenue. Other local rental players in the market are Ucar & ADA in France, CC Rent a car & Euromobil in Germany, Pepecars & RecordGo in Spain, Maggiore in Italy, Guerin-rent-a-car in Portugal, and Express & Panek in Poland. Global companies enter though strategic partnership with local players in the form of franchisee, merger or acquisition in order to expand their operations in the country. The players in the market have been competing on the basis of price, customer service quality, ease of vehicle rental and return, vehicle availability, reliability, rental locations, product innovation, national or international distribution and other value added services in order to differentiate their service offerings from other players in the market.

Car Rental Market Future Outlook and Projections

In future, it is anticipated that car rental market in Europe will be fuelled by rise in tourist arrivals, economic growth in major European countries, regional expansion of players in terms of fleet size, increase in customer spending, initiatives undertaken to reduce traffic congestion and carbon footprint by government bodies across various countries and growth in investments in technology by major players in the market over the years.

Key Segments Covered:-

Europe Car Rental Market

By Region                                                        

France

Germany

Spain

United Kingdom

Italy

Portugal

Ireland

Poland

Others

By Fleet Type

Compact

SUV

Luxury and Premium

By Purpose

Leisure

Business

By Rental Location

On-Airport

Off-Airport

Europe Cab Aggregator Market

Europe Cab Aggregator Market By Revenue

Europe Cab Aggregator Market By Number of Users

Europe Car Sharing Market

Europe Car Sharing Market By Fleet Size

Europe Car Sharing Market By Number of Users

Key Target Audience:-

Car Rental Companies

Ride Hailing Companies /Cab Aggregators

Car Sharing Companies

Ride Sharing Companies

Government/ Regulatory Authorities

Online Aggregators

Automotive OEMs

Time Period Captured in the Report:-

Historical Period: 2013-2018

Forecast Period: 2019F-2025F

Companies Covered:-

Europe Car Rental Market

Europcar

Sixt

Avis Budget Group

Hertz

Enterprise-Rent-a-Car

Europe Cab Aggregator Market

Uber

Bolt

Gett

Cabify

Kapten

FreeNow

Europe Car Sharing Market

ShareNow

Zipcar

Ubeeqo

Getaround

Key Topics Covered in the Report:-

Operating Model of Europe Car Rental Market

Europe Car Rental Market Size, 2013-2018 (By Revenue and Fleet Size)

Europe Car Rental Market Segmentation (By Region, By Fleet Type and By Purpose)

Country Profiles (France, Germany, Spain, United Kingdom, Italy, Portugal, Ireland and Poland)

Snapshot of Car Sharing Market in Europe

Snapshot of Cab Aggregator Market in Europe

Snapshot of Car Pooling Market in Europe

Upcoming Mobility Trends in European Countries

Mergers, Acquisitions and Partnerships in Car Rental Industry

Trends and Development in Europe Car Rental Market

Regulations in Europe Car Rental Industry

Issues & Challenges in Car Rental Service Industry

SWOT Analysis of Europe Car Rental Industry

Competitive Landscape in Europe Car Rental Market

Strength & Weakness of Major Players (Europcar, Sixt, Avis Budget Group, Enterprise and Hertz) in Europe Car Rental market

Cross Comparison of Major Players (Europcar, Sixt, Avis Budget Group, Enterprise and Hertz) in Europe Car Rental Market, 2018

Company Profile of Europcar, Sixt, Avis Budget Group, Enterprise and Hertz

Europe Car Rental Market Future, 2019F-2025F (By Region, By Fleet Type and By Purpose)

Analyst Recommendations for Europe Car Rental Market

For more information, refer to below link:-

Europe Car Rental Market

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Ankur Gupta, Head Marketing & Communications

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