How is Baby Food Market
is Positioned in the UAE?
The
baby food market of UAE is presently in its growth stage and in terms of retail
sales; the market was evaluated at AED ~ million in 2012 which was witnessed to
increase to AED ~ million in 2017 at a five year CAGR of ~% during the period
2012-2017. The market displayed a strong competitive scenario where
international players which hold majority of the stake are constantly trying to
increase their existing market share with emerging domestic players in the
industry. This makes the UAE
baby food market import oriented. The market is also very receptive
to newness and innovations for instance, camel milk based baby food products
and halal baby food products have gained a lot of popularity in the country.
However,
despite the fact that government is encouraging breast feeding among new
mothers and the oil price shock of mid 2014 that continued till 2015, the baby
food market has shown consistent growth. Additionally, increasing demand for
organic baby food has been observed which is though costlier but healthier as
it is free of synthetic fertilizers and pesticides. Among the presently
available channels of distribution required to sell baby food products in the
markets of UAE, the majority of the stake is held by offline retail stores. The
market share of internet retailing is expected to rise in the near future as
UAE people will start preferring non-store based channels of retailing due to
their time, effort and money saving benefits. Overall, the market is showing
positive signs of both growth and development which will attract more players
to the market.
UAE Baby
Food Market Segmentation
By Food Category: Since
milk formula is the most conventional and trustworthy baby food product in the
market and is considered as the prime substitute of mother’s milk therefore, it
was the leading market segment in the year 2017 with a revenue share of ~% of
baby food products by value. The second highest market share was held by dried
baby food standing at ~% which is also a very common product within the UAE.
The remaining baby food categories such as prepared baby food, and other baby
food has collectively contributed towards a minimal revenue share of ~% in UAE
baby food market in the year 2017.
By Type of Milk Formula: The
majority of the milk formula sales in UAE baby food market contributed through
growing-up milk formula products. The market share held by the particular
segment stood at ~% of the total milk formula sales by value in the year 2017.
The market shares for other milk formula types include follow-on milk formula
at ~% and standard milk formula at ~% in 2017. The remaining share was captured
by special baby milk which is primarily required by infants with special
nutritional needs or they are allergic to some specific ingredient.
By Age Group: The
segmentation of baby food products by age group is only out of milk formula and
doesn’t include baby food product categories such as dried baby food, prepared
baby food and other baby food. The leading category was baby food products for
infants that are 12+ months old as their market share in terms of retail sales
was ~% in 2017. The remaining share was held by baby food products for infants
in the age groups, 0-6 months old and 6-12 months old standing at ~% and ~%
respectively in the year 2017.
By Nature: In terms
of nature of the baby food product, maximum share for retail sales was held by
inorganic baby food thus, evaluated at ~% while the remaining ~% was held by
organic baby food in 2017 as inorganic items costs much lesser than their
organic counterpart therefore making them the most preferred category. This
segmentation includes baby food categories such as dried baby food, prepared
baby food and other baby food but not milk formula.
By Region: In terms
of region, Dubai established itself as market leader by capturing a massive
revenue share of ~% for retail sales of baby food in the year 2017. It was
followed by Abu Dhabi with a market share of ~% in 2017. Dubai and Abu Dhabi
happens to have a high infant population coupled with rising household incomes
in these regions as compared to other emirates. Lastly, the remaining emirates
namely Sharjah, Ajman, Fujairah, Ras Al Khaimah and Umm Al Quwain held very low
market shares collectively standing at ~% in the year 2017.
Key Segments Covered:-
Food
Category (Dried Baby Food, Prepared Baby Food, Milk Formula, and Other Baby
Food)
Types
of Milk Formula
Age
Group
Nature
of Food (Inorganic Baby Food, and Organic Baby Food)
By Region (Abu
Dhabi, Ajman, Sharjah, Dubai, Fujairah, Ras Al Khaimah and Umm Al Quwain)
By Channels of Distribution
(Hypermarkets, Supermarkets, Independent Small Grocers, Health and Beauty
Specialist, Other Foods and Non Grocery Specialist and Internet Retailing)
Key Target Audience:-
Baby
Product Manufacturers
Baby
Product Distributors
Government
Agencies
Baby
Food Store Retailing
NGO’s
Supporting Baby Food and Care
Pharmaceutical
Stores
Online
Sales and Retailing Agencies
Time Period Captured in the Report:-
Historical Period: 2012- 2017
Forecast Period: 2018- 2022
Companies Covered:-
Nestle
SA
Danone
Group
Abbott
laboratories Inc.
Other
Companies (Kraft Heinz Co, Hipp GmBH & Co Vertrieb KG and Hero Group GmbH)
For more information on the research report, refer to below link:-
Related Reports:-
Contact
Us:-
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur@kenresearch.com
+91-9015378249
Ken Research
Ankur Gupta, Head Marketing & Communications
ankur@kenresearch.com
+91-9015378249
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