Embedded
business intelligence or embedded BI software refers to an
integration of self-service BI tools within business process applications or
portals. Embedded BI puts capabilities for instance interactive dashboards,
predictive analytics, reporting, data analysis, and more within existing
business applications. Several forms of embedded business
intelligence tools prolong functionality to mobile devices in order to ensure
that the distributed workforce can have identical access to identical BI for improved
real-time collaboration. In enterprise application, BI tools support a better
user experience with real time analytics, interactive reporting and
visualization.
The key benefits are improve effectiveness of
users, boost BI user adoption, help to build the bridge between information
& action, boost organizational effectiveness & efficiency by
facilitating process and enhance the salability & value of core
applications.
According to study, “Global Embedded Business Intelligence Software Market
Size study, by Type (Cloud-Based, Web-Based), By Application (Large
Enterprises, Small & Medium Enterprises) and Regional Forecasts 2018-2025”
the key companies operating in the global embedded business intelligence
software market are Sisense Inc., Microstrategy, Power BI, Domo, SAP SE,
Tableau Server, Jaspersoft, Mode Analytics, Power BI, Insight Squared, Oracle
Corp., BOARD, QlikView International, MicroStrategy Inc., WebFocus, IBM Corp.,
Halo, Dundas BI, ClicData, Pentaho Corp., Logi Info, Looker. The key players
are progressively undertaking mergers & acquisitions (M&A), and product
launches to develop & introduce new technologies or products in the market.
Based on type, embedded business intelligence software market is segmented into software, platform and services. Based on
deployment type, market is segmented into Software-as-a-service (SaaS) and
on-premises. Based on services type, market is segmented into support services
and professional services. Based on data type, market is segmented into
semi-structured, structured and unstructured. Based on application, market is
segmented into small & medium enterprises and large enterprises. Based on
business application, market is segmented into human resource, operations,
sales & marketing, and finance. In addition, based on vertical, market is
segmented into BFSI, media & entertainment, healthcare, food &
beverages, retail, telecom, and others.
The embedded
business intelligence software market is driven by growth in demand for
business analytical tools from various verticals, followed by rise in adoption
of web-based & cloud-based BI, increase in need to create insights from
unused data, strong presence of prominent market players and providing business
intelligence for collaborative efforts in real time basis. However, data
security concerns, time consuming implementation, and high cost associated with
the software may impact the market. Moreover, higher adoption by small &
medium enterprises and rise in availability of customization in developed &
developing countries are key opportunities for market.
Based on geography, the North-American region
holds major share in embedded business intelligence software market owing to
rise in implementation and growth in demand for business analytics tools in the
large enterprises in the region. The Asian-Pacific and European regions are
anticipated to witness fastest growth rate due to rise in demand for big data,
internet of things (IOT) and industrial internet of things (IIOT) over the
forecast period. It is projected that the market will be reached at fast pace
because of rapid industrialization and growth in number of start-ups focusing
on mobile application development during the forecast period.
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Ankur Gupta, Head Marketing & Communications
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