The clickstream analytics is a process through which a user can visualize clickstream data for analytical & research purposes. A clickstream refers to the translation of user activity on a specific website wherein the user clicks on a computer display screen and action gets transformed into a web activity. Clickstream analytics is a key part of e-commerce market research which can be used to track several other activities within an organization. These analytic solutions have been increasingly organized across various industry verticals such as financial sector, telecommunication, transportation, energy, and health care.
On the basis of component type,
clickstream analytics market is segmented as software component and services
component. Services are further sub-segmented as managed and professional
services. Professional services include support & maintenance, deployment
& integration and consulting services. Consulting services segment
dominates the market owing to rise in need of clickstream analytics solutions
across organizations. On the basis of business application, market is segmented
as click path optimization, customer analysis, traffic analysis, website or
application optimization, basket analysis & personalization and others. On
the basis of deployment model, market is segmented as on-demand deployment
model and on-premise deployment model. In addition, on the basis of industry
vertical, market is segmented as telecom & IT, BFSI, travel &
hospitality, government, retail & ecommerce, energy & utilities,
transportation & logistics, media & entertainment, and others. Retail
& e-commerce segment is predicted to register high growth due to increase
in purchasing power of consumers coupled with rise in demand for online
shopping during the forecast period.
The clickstream analytics market is
driven by growth in adoption of mobile technology, followed by rise in
ecommerce. However, data privacy and cyber security may impact the market.
Moreover, emerging trend of predictive marketing and multichannel marketing are
key opportunities for market.
Based on geography, the
North-American is a leading region in global clickstream analytics market owing
to considerable technological developments, growth in adoption of web analytics
solutions, and the wide presence of vendors in the region. Whereas, the
Asian-Pacific and European regions are estimated to exhibit considerable growth
rate due to growth in adoption of ecommerce and smart technologies, and various
government initiatives, for instance smart cities across the APAC countries,
including India and China over the forecast period. In near future, it is
anticipated that the global clickstream analytics market will be reached at
quick pace because of rise in investments to develop big data technology during
the forecast period.
For More Information, Click on the Link Below:-
Global
Clickstream Analytics Market
Contact Us:-
Ken
Research
Ankur Gupta, Head Marketing &
Communications
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