November 2021 | MENA News
Fitness
brands are actively optimizing their existing business models as the industry
faces disruption by offering diversified services such as personal training and
group exercise
Increase in
Prevalence of Chronic Diseases: The
prevalence of CVD is 10-15% in Middle East accounting for 34% of all deaths
with ~55 Mn adults aged 20-79 years having diabetes in the region. Also, ~1-3%
of population are affected with Cancer in MENA with Colorectum, lung and breast
cancer being the most prevalent. The exercise services provided through fitness
centres provide preventative health benefits to customers, essentially reducing
the incidence of chronic diseases attributable to physical inactivity.
Dedicated
Ladies Only Fitness Centres: Commercial
Fitness Centers in the MENA region, especially in countries such as UAE, Saudi
Arabia and Qatar are offering programs that are relevant to women and to
millennial such as Ladies only Fitness Centres or separate timings for ladies
in a unisex gym are encouraging women participation.
Penetration
Rate of Fitness Centers: The MENA
Health and Fitness Services Market is still relatively immature
compared to other countries such as UK and UK with just 1.4% of the population
participating in Fitness Centres. Israel has the highest penetration rate,
followed by UAE and Saudi Arabia. At the same time, markets such as Egypt,
Turkey and Morocco display considerable market potential with a penetration
rate of less than 1.0%. Factors such as low awareness and high membership fees
restricts people to join a fitness center
Adoption of
At- Home Fitness: Sedentary
lifestyles and hectic schedules along with COVID19 Outbreak have led to the
adoption of in-home fitness equipment. Majority of the sales growth for
Matrix Fitness, i.e., 85.0% of overall sales growth is driven by home gyms
during COVID 19 outbreak.
The report titled “MENA Fitness Services Market
Outlook to 2025F (Second Edition) – Driven by increasing health concerns
resulting in addition of number of health clubs and gyms in the region”
by Ken Research suggested that the fitness market is further expected to grow
in the near future owing to growing health conscious population, increasing
disposable income, rising awareness regarding obesity and to overcome health
issues such as diabetes, hypertension and cardiovascular diseases has been the
major key factors which drives the demand for fitness services centers in MENA
region. The market is expected to register a positive five year CAGR of 18.1%
in terms of revenue during the forecast period 2020-2025F.
Key Segments
Covered in MENA Fitness Market
- Direct Economic Impact of Fitness Centres
- Overview of Commercial Gyms in MENA Health and
Fitness Market
- Overview of Fitness Centres in Hotels and
Resorts
- Overview of Fitness Centres in Schools and
Universities
- Overview of Fitness Centres in Residential
Townships/Compounds
- Overview of Fitness Centres in Hospitals
- Overview of Fitness Centres in Sports Clubs
and Govt. Organizations
- Indirect Economic Impact of Fitness Centres
- MENA Fitness Equipment Industry Market Size
- Evaluation of Premiumization on Real Estate
Sector
- Estimated Cost of Constructing a Fitness
Centre
Key Target
Audience
- Fitness Equipment Manufacturers
- Fitness Equipment Distributors
- Fitness Centres
- Government Organizations
Time Period
Captured in the Report:
- Historical Period: 2015-2020
- Forecast Period: 2020–2025
Request For Sample Report @ https://www.kenresearch.com/sample-report.php?Frmdetails=NDc5MDQx
Key Topics
Covered in the Report
- Socio-Economic Landscape of MENA
- Direct and Indirect Economic Impact of Fitness
Industry in MENA
- Overview of Commercial Gyms in MENA Health and
Fitness Market
- Snapshot of Digital Fitness Market in MENA
- Assessment of the Indirect Economic Impact of
Fitness Industry in MENA
- MENA Fitness Equipment Industry Market Size
- Evaluation of Premiumization on Real Estate
Sector
- Assessment of the Indirect Economic Impact of
Fitness Industry in MENA
- Overview of Healthcare Scenario/Health
Statistics
- Potential Health Implications and Health Cost
Reductions
- Customer Mindset for Fitness Services
- Impact of COVID 19 on Fitness Industry in MENA
- Future Outlook and Projections for MENA
Fitness Services Market
- White space and Opportunities existing in the
MENA Fitness Services Market
- Research Methodology
Related
Reports
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Ken Research
Ankur Gupta, Head Marketing &
Communications
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