Digital transformation is defined as the use of several digital technologies like big data, cloud computing, mobility, and social media to improve the business-processes. Need to grow the business, to improve operating costs & business efficiency, and track business activities in real time are driving companies to become part of the digital transformation. It enables various companies to enhance the operational performance, brand-reputation, customer experience and customer retention rate. Various factors such as changing landscape of customer intelligence, increasing spending on marketing & advertising activities by enterprises, and proliferation of the customer channels are anticipated to drive the adoption of digital transformation technologies & services.
Some
of the key benefits of digital transformation include improves efficiency &
productivity, helps to drive business model innovation, delivers deep insights
to inform the real-time decision-making, supports a robust & competitive
corporate growth strategy, enhances the customer experiences and fosters
agility & resistance to disruption.
Referring
to the study, “Asia-Pacific Digital Transformation Market: Current
Analysis and Forecast (2021-2027)” the key companies
operating in the Asia-Pacific digital transformation market include Google Inc.,
Accenture PLC, IBM Corporation, Dell Corporation, Capgemini, Oracle
Corporation, Microsoft Corporation, Cognizant, SAP SE, Adobe Systems
Incorporated and among others. Well-organized companies are investing in the research
& development (R&D) activities to boost their market share and make
certain improvements in their internal processes using digital transformation. Besides,
key market players are dynamically engaging in innovative product development
to improve & expand their existing product & service portfolios. In
addition, companies are also focusing on the mergers & acquisitions, and
strategic partnerships to develop the technically advanced products and to gain
a viable edge.
The
Asia-Pacific digital transformation market is primarily driven increase in the
usage of mobile devices & apps, followed by growth in penetration of
Internet-of-Things (IoT)-based products & devices in day to day life, surge
in need to increase operational performance, rise in demand for industrial
automation and surge in dependency of business on IoT based products &
solutions. However, high data security threats and underdeveloped ICT
infrastructure in the underdeveloped & developing nations is a major
hindering factor for market. Moreover, rise in dependence of the BFSI, retail,
and automotive sectors on IoT-based products & solutions are a leading
opportunity for market.
By
country-wise analysis, the Asia-Pacific digital transformation market can be
segmented as India, Japan, Singapore, China, Australia, South Korea and rest of
the Asia-Pacific. Asia Pacific is a leading region for digital transformation
market due to presence of a large number of companies & industries that
have its base across the region. Companies opting for quicker solutions to offer
products & services that meet the highest customer expectations, social
changes, and new economic realities lead to a faster implementation of the
digital transformation strategy in the Asia-Pacific region.
For More Information, refer to
below link:-
Asia
Pacific Digital Transformation Market
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