Digital gaming is an interactive platform for
one or more players. It is designed to provide user-controlled experience and
virtual environment for entertainment & educational purpose with use of
digital electronic devices for instance videogame console, mobile device,
computer, interactive television, and others. It also enables users to understand
the immersive & digital form of games based out of real life or the
imaginary situations. These games are either played on the stand-alone or
online. Some of the popular digital games are league of legends, crossfire,
counter strike, and candy crush.
According to study, “Global
Digital Gaming Market, [Gaming Audience (Social Gamers, Serious Gamers, Core
Gamers), Gaming Platform (Flash, iOS, Android, Social Network), Gaming
Subscription Model (Premium, Paymium, Freemium), Devices, Regions - Trends
& Forecast, 2015-2020” some of the key companies currently
operating in the global digital gaming market are Sony Corporation, Microsoft
Corporation, LG Electronics Inc., Samsung Electronics Co Ltd, Electronic Arts
Inc. (EA), Zynga Inc., Sega Games Co. Ltd, King Digital Entertainment Plc,
Google Inc, NVidia Corporation, International Business Machines Corp,
Amazon.com, Inc., Tencent, Activision Blizzard, GungHo Online, Nintendo Co.
Ltd., Take Two Interactive, Facebook Inc, Apple Inc, Ubisoft, Zatun, APAR
GAMES, Rolocule, Kabam, Tapinator, Inc. These industry players focus on growth
of the advanced products to ease the trend of online gaming. In addition,
vendors are also supporting freemium model owing to the enhanced demand from
the gaming audience.
Based on the gaming audience, global digital
gaming market is segmented into serious gamers, social gamers and core gamers.
Based on the gaming platform, market is classified as android, flash, social
network and iOS. Android and iOS are the popular gaming platforms. The gamers
favor puzzles, action, casual, and sports games on these platforms. Based on
the gaming subscription model, market is defined as paymium, premium and
freemium. Today, the gamers are choosing freemium model as it provides them
freedom to play games for free & play on the newest gaming versions and the
ease of playing from several devices for instance smartphones, tablets, smart
TVs, PCs and game consoles. Based on devices, market is categorized into
laptop, tablet, mobile, computer and console unit.
The global digital gaming market is primarily
driven by the increase in gaming audience followed by low cost games and retail
games. Apart from benefits, some of the restraints include growing piracy,
followed by not capable of supporting heavy games by traditional systems and
utilizes lot of space in the system. Moreover, few opportunities associated
with the market include increase in game publishers and developers, growing
cloud gaming and upcoming technology friendly gaming devices.
The global digital gaming market is
anticipated to grow at a higher growth rate of 17.2% throughout the period of
2015-2020, respectively. The gaming platform is likely to grow at a higher
growth rate of 22.9% followed by the gaming devices which is probable to grow
at a CAGR of 21.2% during the same period. In near future, lots of innovations
such as virtual gaming will be seen in the digital gaming space & also the
games will be of low cost or high resolution with improved graphics.
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