The report
titled “Nigeria
Baby Food Market Outlook to 2023 – By Milk Formulae (Standard, Follow-On,
Growing-Up Milk Formula), Dried Baby Food (Cereal Based and Others -Meat/Fish,
Fruits & Vegetable and Nuts), Prepared/ Ready to Eat Baby Food and Other
Baby Food; By Organic Baby Food; By Channel (Supermarkets, Independent Small
Grocers, and Online” provides
information on Nigeria baby food market overview from 2013 to 2023, market
segmentation - By Food Category (Dried Baby Food, Milk Formula, Prepared Baby
Food and Other Baby Food), by Types of Milk formula (Standard Milk Powdered
Formula, Follow on Milk Powdered Formula and Growing Up Milk Formula), by
Distribution Channel (Traditional Retailers & Grocers, Supermarkets and
Internet Retailing), by Ingredient (Inorganic and Organic) and by Regions. The
report also covers ecosystem, value chain analysis, competition landscape, and
success factors for a new entrant, trends and developments, issues and
challenges, decision making criteria for customers,
regulations and SWOT analysis. The report concludes with future outlook and
certain recommendations highlighting the success factors for entering and
expanding in the market. The report is useful for Nigerian baby food
manufacturers, food and beverage companies and major online retailers of baby
food.
Nigeria Baby Food
Market Overview
The
Nigerian baby food market is currently at a growing stage. There was a slight
decline in 2016 due to recession in the country and the policies implemented by
the government to promote breast feeding, despite this market showed an overall
positive trend during 2013-2018 period. The baby food industry is driven by increasing
disposable income of the people, rising awareness among the parents to provide
healthier food to the babies, rise in the internet retailing among other
factors. The market is expected to show positive growth and continue to develop
in the coming years.
Market Segmentation
By Food Category (Dried Baby Food, Milk Formula Market,
Prepared Baby Food and Other Baby Food,)
The baby
food market is dominated by the dried baby food segment as it is more convenient
for busy mothers, who want to ensure the daily intake of the nutrients of the
baby is met regularly. This is followed by the Milk Formula baby food market,
which acts as an alternative for mother’s milk specifically for mothers who
can’t breastfed their infants owing to a specific reason. Prepared baby food is
the next popular segment in this market due to the time constrained lifestyle
of the millennial parents in Nigeria. Moreover, prepared baby foods are
available in diverse flavors and come in innovative packaging. The other baby food
segment captures minimum market share in the country as it contains food such
as biscuits, rusks, and other snacks like items which are not much preferred by
the parents for their babies for regular consumption.
Organic Baby Food Market
The baby
food market in Nigeria is majorly dominated by the Inorganic Baby Food as it is
available at a low cost owing to which, most of the parents are more aware
about the inorganic baby food. However, the growing awareness among the parents
to provide healthy food to the babies will drive the growth of the organic baby
food in the Nigerian market. In the next few years, though the sales of the
organic baby food is expected to grow, however the inorganic segment will still
continue to dominate in this segment in the baby food market in Nigeria.
By Region (South West, South East, South South, North
Central, North West and North East)
In
Nigeria, the South West region captures the major market of the baby food largely
due to Lagos being the central hub of the country. The awareness about these
products in the Northern region is less as compared to the South in Nigeria.
This is due to poverty and lack of employment among the women in the Northern
region. The market size depends from region to region, based on the factors such
as personal disposable income, literacy rate, product availability and others.
By Distribution Channel (Supermarkets, Traditional
Stores/Independent Small Grocers and Internet Retailing)
Majority
of baby food sales in Nigeria is by the traditional stores as it is more
convenient and has better reach compared to other channels of distribution, followed
by supermarkets and the least market share is accommodated by the internet retailing.
Nigerian parents prefer to check the product before buying. They are skeptical
to buy baby food online owing to its return policy issues. People are still not
accustomed to buying products at the supermarkets as they have a perception
that the prices might be higher in modern markets.
Competitive Landscape in Nigeria Baby Food
Market
There is
a stiff competition among the major players of baby food in the Nigeria. The
market is dominated by the international players as they offer wide range of
products at affordable prices. Owing to this, the domestic players are
struggling with their market penetration in the country. Few of the well known
international players are Nestle, Danone, Nutrimental, and Friesland Campina,
Promasidor, Abbott, Kraft Heinz. These companies compete on the parameters such
as marketing campaigns, strategic sales promotion, product pricing, channels of
distribution and others.
Nigeria Baby Food Market Future Outlook and Projections
The baby
food market has a promising future in Nigeria with a higher adoption rate
witnessed during the review period 2018 to 2023. The major reasons for its
growth would be, rise in the disposable income, increasing awareness among the parents
to provide nutrition to the infant, and increasing buying through the online
portals.
The
growing number of literate and working mothers will positively impact the demand
of baby food products in the country.
Due to
these factors, the baby food market in Nigeria is expected to grow at a CAGR of
approximately 12% from the year 2018 to 2023.
Key Segments Covered:-
By Food Category:
Dried Baby Food
Cereal
Based
Others
-Meat/Fish, Fruits & Vegetable and Nuts
Milk Formula
Standard
Milk Formula
Follow-On
Milk Formula
Growing-Up
Milk Formula
Prepared
Baby Food
Other
Baby Food
By Distribution Channel:-
Traditional
Retailers & Grocers
Supermarkets
Internet
Retailing
By Ingredient:-
Inorganic
Organic
By Regions:-
South
West
South
East
South
South
North
Central
North
West
Key Target Audience:-
Baby Food
Manufacturers
Baby
Product Distributors
Baby Food
Distributors
Government
Agencies
Baby Food
Retailers
NGOs
supporting Baby Health
Pharmaceutical
Stores
Online
Sales and Retailing Agencies
Time Period Captured in the Report:-
Historical Period –
2013-2018
Forecast Period – 2019-2023
Companies Covered:-
Nestle
Friesland
Campina
Danone
Nutrimental
Abbott
Promasidor
Kraft
Heinz
Plum
Organics
August
Secrets
Baby
Grubz
Tiger
Brand
Key Topics Covered in the Report:-
Executive
Summary
Research
Methodology
Ecosystem of Nigeria Baby Food Market
Nigeria
Baby Food Market Overview and Genesis
Value
Chain Analysis of Nigeria Baby Food Market
Nigeria Baby Food Market Size, 2013-2018
Nigeria Baby Food Market Segmentation
Trends
and Developments in Nigeria Baby Food Market
Issues and Challenges in the Nigeria Baby Food Market
Decision
Making Criteria for Customers While Purchasing a Baby Food Product
Regulations
in Nigeria Baby Food Market
SWOT
Analysis of Nigeria Baby Food Market
Competitive
Landscape in Nigeria Baby Food Market
Nigeria Baby Food Market Future Outlook and Projections,
2018-2023(E)
Analyst
Recommendations in Nigeria Baby Food Market
For more information, refer to below link:-
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Ken Research
Ankur Gupta, Head Marketing & Communications
Sales@kenresearch.com
+91-9015378249
