In a landmark deal in the Indian Ed-Tech landscape, online education incumbent BYJU’s bought out offline test preparation behemoth Aakash Educational Services in a Cash + Stock Deal.
The Education Ministry in India recently gave ascent
to the New Education policy set to be introduced to revamp the country’s
education system. The policy will act as a strong fillip to the test
preparation industry, introducing additional categories of exams at different
stages of a student’s educational and professional journey.
The pandemic impacted activity across the ed-tech
sector in the country, acting as a big boon to user adoption and growth within
the industry. Ed-Tech companies across education segments witnessed strong
growth in user activity levels, user conversions and revenues.
Investor Interest in the
Test Preparation Space: The test
preparation industry in India, saw some of the highest level of funding
received in the Ed-Tech industry over the period of 2014-2020 with investors
pouring in excess of USD 2.0 billion into early-stage and mid-funding stage
startups in the space. Online test preparation companies attracted the majority
of funds.
Adoption from Tier-2 and Tier-3 Cities: Online test preparation companies
have played a key role in bridging the gap between students in metro cities,
who have access to top teachers and offline training institutes and students in
Tier-2 and Tier-3 regions in the country, having no access to top coaching
brands. The same has been possible due to increased marketing towards such
audience, the vastly expanding reach of internet and affordable plans launched
by online test preparation companies.
Dominance of Live Training/Coaching: Students have been understood to
prefer coaching delivered live to them be it in classrooms or virtually,
accessible through mobile/laptop/PC. In fact, students have been willing to pay
extra than what they pay for recorded video-based courses, in order to access
live lecture-based coaching. The same can be attributed to better doubt solving
in the live version and better student engagement in live learning.
Analysts at Ken Research in their latest
publication “India
Test Preparation Outlook to 2025 By Type of Course (Under-Graduate,
Post-Graduate and Job-Based), By Type of Undergraduate Test Prep (Medical,
Engineering, Architecture, Cost Accounting and CA Foundation, SAT, Law and
Other UG Entrances), By Type of Postgraduate Test Prep (Commerce, Engineering,
Management and Others) and By Job-Based Test Prep (Banking & Insurance,
Civil Services, SSC, Railways and Others)” observed that the test
preparation industry is an extremely lucrative education segment in terms of
investor interest and long term demand. The online segment of the test
preparation industry in the country is the key driver behind growth in the test
preparation industry in the country and technology growth makes online test
prep as the fastest growing ed-tech segment in the country. Test prep market
revenues registered a growth of 9.1% in terms of CAGR over the period 2015-2020,
while online segment of the industry registered a growth of 57.4% during the
same period.
Type of Course (Under-Graduate,
Post-Graduate and Job-Based)
Type of Undergraduate
Test Prep (Medical, Engineering, Architecture, Cost Accounting and CA
Foundation, SAT, Law and Other UG Entrances)
Type of Postgraduate
Test Prep (Commerce, Engineering, Management and Others)
Type of Job-Based Test
Prep (Banking & Insurance, Civil Services, SSC, Railways and Others)
Test Preparation Companies Covered
BYJU’s
Unacademy
Testbook
Vedantu
Toppr
Gradeup
Oliveboard
Adda
247
Doubtnut
Aakash
Educational Services
Key Target Audience:-
Offline
Test Preparation Companies
Online
Test Preparation Companies
Educational
Industry Associations
Ed-Tech
Companies
Ministry
of Education, India
Venture
Capital and Private Equity firms
Time Period
Captured in the Report:-
Historical Period: 2015-2020
Forecast Period: 2020-2025
For More Information on the research report, refer to below
link:-
Related Reports:-
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